Kia supports celebrity Korean chef Judy Joo with branded car

Thursday, 8 October 2015

One of Korean cuisine’s rising stars, Judy Joo, will be cutting a dashing profile at her London restaurant thanks to Kia.

Her contemporary Korean restaurant, JINJUU has received a Kia Optima from Kia Motors UK to assist in the collection and delivery of fresh Korean specialist food every day to and from the London restaurant.

Former ‘Iron Chef' and TV presenter Judy Joo said: "It's great to be backed by another high profile Korean brand, especially now that the food trend is gaining more popularity than ever before. We consistently aim to produce outstanding service, and a brand new car will assist greatly in this."

Steve Kitson, Director of Corporate Communications at Kia stated: "We are very happy to be helping out JINJUU restaurant in any way that we can. Kia is all about changing perceptions and being modern, and Judy's innovative take on Korean cuisine fits in well with our brand motto."

As a regular face on the Food Network USA, Judy has especially made a name for herself as the only female Iron Chef UK. She was also offered a role as a resident judge on ‘The Next Iron Chef', ‘Iron Chef America', ‘Kitchen Inferno' and competed in the epic ‘Battle Iron Chef UK' vs. ‘Iron Chef America', making her one of few participants to serve as a chef, judge, and challenger throughout the Iron Chef series.



  • JINJUU is open seven days a week. For further information on opening hours, prices and menus, please visit
  • For further information on Judy Joo, please visit her website at

For further information on Kia please visit or contact:

Stephen Kitson        
Director of Corporate Communications 
T: 01932 832075 M: 07795 011936

Daniel Sayles          
Press Relations Manager 
T: 01932 832073 M: 07747 149149

Sara Robinson                  
Senior Press Officer 
T: 01932 832072 M: 07919 482332

Carly Escritt            
Senior Press Officer 
T: 01932 832071 M: 07557 268252

Moyo Fujamade      
Press Officer (Press Fleet Executive)
T: 01932 832069 M: 07471 216343

Hannah Cowton       
Press Office Assistant 
T: 01932 832079 M: 07795 011475

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