DOUBLE WIN FOR THE KIA RIO AT THE AUTO TRADER NEW CAR AWARDS 2018

Wednesday, 30 May 2018

  • Kia Rio wins Best Value New Car and Best Car for New Drivers
  • Awards are voted for by 43,000 real car owners
  • Kia Rio launched last year with more size, space and equipment

The Kia Rio has won not one, but two awards at this year’s Auto Trader New Car Awards - as voted for by 43,000 real car owners.

The Rio was awarded Best Value New Car and was commended for its low running costs and equipment available at affordable prices. With new and highly efficient T-GDi turbocharged direct-injection petrol engines and improved multi-point injection (MPi) and turbodiesel (CRDi) power units, the Rio keeps fuel bills and taxation costs low for owners.

Commenting on the Best Value New Car award, Ivan Aistrop, Auto Trader’s Road Test Editor, said: “It’s important to stress that ‘value’ doesn’t mean ‘cheap’, and there are plenty of similar cars out there that cost less than the Rio. What the Rio gives you, though, is a vast amount of ability for a very affordable outlay, and most of the time, that’s far more appealing to buyers than a bargain-basement pricetag. It’s good to drive, practical, nice inside, well equipped and comes with a fantastic warranty to make owning it even better value.”

The Kia Rio also won Best Car for New Drivers, making it the only car to be presented with two awards. Launched in 2017, the Rio is ideal for new drivers with its small and compact design and plethora of advanced active safety features available. 

Ivan Aistrop, added: “New drivers have it tough when it comes to getting on the road, and the Kia Rio does plenty to help them out on that score. Affordable prices and low running costs make the Rio an attainable first car, and most importantly, many versions sit in the lowest insurance groups. It’s an easy car to drive and manoeuvre, while the sophisticated tech and connectivity on offer will also appeal to younger drivers.”

Simon Hetherington, Commercial Director for Kia Motors (UK) Limited said: “We are delighted that the Rio has won two awards, especially as they were voted for by real owners. Rio has always been an important part of Kia’s range of stylish, efficient and reliable cars and to pick up two more awards highlights our brand’s continuing growth and how popular our products are with their owners.”

Ends

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson
Director of Corporate Communications

E: skitson@kia.co.uk
T: 01932 832075 M: 07795 011 936

Daniel Sayles
Press Relations Manager

E: dsayles@kia.co.uk
T: 01932 832073 M: 07747 149 149

Sara Robinson
Senior Press Officer

E: srobinson@kia.co.uk
T: 01932 832072 M: 07919 482 332

Moyosola Fujamade
Press Officer

E: mfujamade@kia.co.uk
T: 01932 832 069 M: 07471 216 343

Lauren Martin
Press Officer (press fleet)

E: lmartin@kia.co.uk
T: 01932 832071 M: 07557268252

Chloe Farmer
Press Office Assistant

E: cfarmer@kia.co.uk
T: 01932 832079 M: 07795 011 475


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