Tuesday, 7 March 2017

  • New Plug-in Hybrid model on sale across Europe from Q3 2017
  • High-capacity batteries and 2.0-litre GDI engine
  • Versatile 440-litre cargo space with 40:20:40 split-fold rear seats
  • Latest infotainment system features Android Auto™ and Apple CarPlay™
  • Advanced energy-saving measures maximise EV range and efficiency
  • High-strength bodyshell and active safety assistance technologies
  • Smooth ride and responsive handling

The new Optima Sportswagon Plug-in Hybrid is unveiled today at the Geneva International Motor Show, and will go on sale across Europe from Q3 2017. The Optima Sportswagon Plug-in Hybrid is the latest model to join Kia’s growing line up of innovative low-emissions vehicles.

The new derivative combines the versatility of the conventional Optima Sportswagon with the high-efficiency powertrain found in the Optima Plug-in Hybrid sedan, introduced in the third quarter of 2016. The new model provides buyers with 440 litres (VDA, with rear seats in upright position) of cargo space – 133 litres more than the Optima Plug-in Hybrid sedan.

With Kia development teams targeting a pure electric range of over 60 kilometres (combined, New European Driving Cycle) before its 2.0-litre GDI (gasoline direct injection) engine kicks in, the new model could emit just 34 g/km CO2 (combined, NEDC), ensuring low running costs and maximum practicality for private and fleet buyers. Final electric range and CO2 emissions figures will be published closer to the car’s on-sale date.

Michael Cole, Chief Operating Officer, Kia Motors Europe, commented: “We expanded the Optima range in the third quarter of 2016 with new Optima Sportswagon and Plug-in Hybrid sedan versions – each respectively accounting for 62 per cent and 13 per cent of Optima sales. With a clear demand for both of these models, the Sportswagon Plug-in Hybrid combines the benefits of the two and completes the Optima line-up.

“The introduction of eco-friendly vehicles such as the Optima Sportswagon Plug-in Hybrid will ensure Kia remains on course to achieve its mission of improving average fleet fuel efficiency by 25 per cent by 2020, compared to 2014 levels.”

The Optima Sportswagon Plug-in Hybrid is one of two low-emissions vehicles launched by Kia at the Geneva International Motor Show, together with the new Niro Plug-in Hybrid compact crossover.

Targeted 60-kilometre plus pure-electric range, 34 g/km CO2 emissions, and efficient packaging
The Optima Sportswagon Plug-in Hybrid is powered by a 11.26 kWh lithium-polymer battery pack paired with a 50 kW electric motor, providing a provisional pure-electric range of more than 60km (38 miles) at speeds of up to 120 kph. The Optima Sportswagon Plug-in Hybrid will be among the leaders in the D-segment for pure-electric range capability.

The powertrain employs Kia’s efficient 2.0-litre ‘Nu’ four-cylinder GDI engine, generating156 ps and 189 Nm. Coupled with the electric motor, it allows the car to operate in charge-sustaining mode once the battery runs out of charge. The powertrain’s total power output is 205 ps at 6,000 rpm, with a high torque output of 375 Nm (276 lb ft) from just 2,330 rpm, providing acceleration from 0-to-100 kph in 9.7 seconds. Power is applied to the road through a six-speed automatic gearbox, with the transmission-mounted 50 kW electric motor replacing the traditional torque converter. 

The Optima Sportswagon Plug-in Hybrid’s next-generation battery system features a 11.26 kWh lithium-ion polymer battery pack, offering a blend of highly-efficient electric and internal combustion power, and a consistently high level of performance. The efficient packaging of the battery pack – which is located beneath the boot floor – allows the Optima Sportswagon Plug-in Hybrid to give buyers a generous 440-litre (VDA, seats in upright position) cargo capacity, which becomes 1,574-litres (VDA) with the rear seats folded flat.

Kia development teams have targeted carbon dioxide emissions of 34 g/km (combined, NEDC), and fuel economy of 1.5 litres per 100 km (combined, NEDC). Final figures will be published closer to the car’s on-sale date.

Maximum range from fuel-saving and energy harvesting technologies

The Optima Sportswagon Plug-in Hybrid is equipped with a series of innovations to enhance battery efficiency. These includetwo key technologies to save and regenerate battery power – regenerative braking and an advanced heating, ventilation and air conditioning (HVAC) system. Kia’s advanced HVAC system, employs a smart air intake system which provides ventilation and heating to the driver area only, shutting off ventilation to other areas of the car to reduce the load on the battery and increase range.Kia’s regenerative braking system allows the car to harvest kinetic energy while coasting or braking.

Design and technology
The Optima Sportswagon Plug-in Hybrid shares common design features with the Plug-in Hybrid sedan, with reprofiled, more aerodynamically-efficient bumpers, side skirts and wheels, chrome brightwork, and ‘ECO plug-in’ badging.

Inside, a new driver instrument cluster displays key information about the powertrain – such as the battery’s state of charge and feedback on driving efficiency.The car is equipped with Kia’s latest audio-visual navigation (AVN) technology, with an 8.0-inch touchscreen infotainment system displaying current EV range and the location of nearby charging stations. The AVN system is also available with Android Auto™ and Apple CarPlay™, as well as Kia Connected Services powered by TomTomTM, providing live traffic updates, speed camera alerts and weather forecasts. The Optima Sportswagon Plug-in Hybrid is available with Kia’s wireless smartphone charger, letting users charge mobile devices on the move.

The Optima Sportswagon Plug-in Hybrid is available with a suite of active safety technologies designed to avoid or mitigate the effects of a collision. Kia’s Vehicle Stability Management (VSM) is fitted as standard, ensuring stability under braking and cornering by controlling the car’s Electronic Stability Control (ESC) and electric motor-driven power steering if it detects a loss of traction. Other optional active hazard-avoidance technologies include Advanced Smart Cruise Control (ASCC), Lane Keeping Assist System (LKAS) and Autonomous Emergency Braking (AEB)*.

2017 Kia Optima Sportswagon Plug-in Hybrid on-sale from Q3 2017
The new Kia Optima Sportswagon Plug-in Hybrid will go on sale across Europe in Q3 2017 and is manufactured for European markets at Kia’s plant in Hwasung, Korea. The car is sold as standard with Kia’s unique 7-Year, 100,000 m warranty, which also covers the battery pack.

- Ends –

Notes to editors

*The Autonomous Emergency Braking System (AEBS) is an assistance system and does not relieve the driver from his/her responsibility to safely operate the vehicle at any time. The driver still has to adapt his/her driving behaviour to his/her personal driving capabilities, to the legal requirements and to the overall road and traffic conditions. AEBS is not designed to drive the vehicle autonomously. For further information, please refer to the owner’s manual.


Body and chassis

Four-door, five-seater tourer, with all-steel unitary construction bodyshell. Petrol four-cylinder engine and parallel hybrid system driving the front wheels via six-speed automatic transmission.


2.0-litre / 156 ps GDI

Type                        Four-cylinder in-line, naturally aspirated

Capacity                   2.0-litres, 1,999 cc

Max power                156 ps (115 kW) @ 6,000 rpm

Max torque               189 Nm (140 lb ft) @ 5,000 rpm

Valves                      16 (four per cylinder)

Fuel system              Gasoline direct injection

Emissions class          Euro Stage 6b

Battery and electric motor

Battery type              Lithium-polymer

Voltage                    360 V

Energy                     11.26kWh

Max power (motor)    67 ps (50 kW) @ 2,330-3,300 rpm

Max torque               205 Nm (151 lb ft) @ 0~2,330 rpm

Combined hybrid system

Total power              205 ps (151 kW) @ 6,000 rpm

Total torque              375 Nm (276 lb ft) @ 2,330 rpm


Six-speed automatic transmission

Gear ratios

1                             4.639

2                             2.826

3                             1.841

4                             1.386

5                             1.000

6                             0.772

Reverse                    3.385

Final Drive 1             3.510

Suspension and damping

Front                           Fully-independent by subframe-mounted MacPherson struts, coil springs and gas-filled shock absorbers, with anti-roll stabiliser bar

Rear                            Fully-independent by subframe-mounted double wishbones, coil springs and gas-filled shock absorbers, with anti-roll stabiliser bar


Gearing                       14.3:1

Turns, lock-to-lock         2.78

Turning circle                5.45 metres

Type                           Electric Column-mounted motor-driven power steering


Front                           300 mm ventilated discs

Rear                            300 mm solid discs

Wheels and tyres

Standard                  Alloy 17-inch, 215/55 R17 tyres

Spare                       Tyre mobility kit

Dimensions (mm)


Overall length           4,855                                 Overall width*           1,860

Overall height           1,465 (1,470 w/ roof rack)    Wheelbase               2,805

Front track**            1,602                                 Rear track**             1,609

Front overhang          965                                    Rear overhang                    1,085

Ground clearance      135

*excluding door mirrors

**on 17-inch wheels


                               1st row           2nd row

Head room               1,020             985

Leg room                  1,155             905

Shoulder room        1,475             1,432

Hip room                  1,423             1,422


Fuel tank                  55 litres

Luggage (VDA)          440 litres

Weights (kg)

Curb weight              1,740

Tow capacity, braked 1,500


Top speed (kph)        192

0-100 kph (secs)        9.7

Economy (litres / 100 km, NEDC)*

Combined                 1.5 (Development Target)

CO2, combined (g/km)         34 (Development Target)

*on 17-inch wheels

MARCH 2017


For further information on Kia please visit www.kiapressoffice.comor contact:

Stephen Kitson
Director of Corporate Communications

T: 01932 832075 M: 07795 011 936
Daniel Sayles
Press Relations Manager

T: 01932 832073 M: 07747 149 149
Sara Robinson     
Senior Press Officer

T: 01932 832072 M: 07919 482 332
Carly Escritt       
Senior Press Officer

T: 01932 832071 M: 07557 268 252
Moyosola Fujamade
Press Officer (press fleet)

T: 01932 832 069 M: 07471 216 343
Emily Jacklin
Press Office Assistant
T: 01932 832079 M: 07795 011 475

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