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Kia to unveil Schreyer sports coupe concept at Frankfurt show

Jul 18, 2007

Kia Motors is to unveil a dramatic 2+2 sports coupe concept – the work of Chief Design Officer Peter Schreyer – at the IAA in Frankfurt on Tuesday September 11.

Revealing a first ‘preview image’ of the car, Schreyer said: “Kia has given me the opportunity to shape its whole brand design and character. Seldom does a designer have such a clean sheet to work with.

“We started this exciting journey with the Kia ex_cee’d cabrio concept at the Geneva Show back in March, and at Frankfurt I’m sure Kia will surprise the entire automotive world when people see our new sports coupe concept in the metal.”

The new concept – its name remains secret for now – has an imposing road presence and was designed by Schreyer at Kia’s Frankfurt Design studio and was built in Europe.

The ex_cee’d carbio concept was Schreyer’s first design after joining Kia in September last year, but the 53-year-old Bavarian had previously indicated that Frankfurt would be the target for his unveiling of a new face for Kia products in the future. The sports coupe concept is his design statement for Kia and heralds a future product strategy focussed on design.

Schreyer was recently awarded an honorary doctorate by the Royal College of Art in London in recognition of the contribution he has made to automotive design over the last 25 years.

ENDS

Notes to Editors:

For further information, please visit www.kia-media.co.uk or contact:

Stephen Kitson
Communications Director
Direct dial 01932 832 075
E-mail: skitson@kia.co.uk

Sue Cugley
Senior Press Officer
Direct dial 01932 832 073
E-mail scugley@kia.co.uk

Jon Walsh
Senior Press Officer
Direct dial 01932 832 071
E-mail jwalsh@kia.co.uk

Anne Almeida
Press Officer
Direct dial 01932 832 072
E-mail aalmeida@kia.co.uk

Krystyna Kozlowska
Press Office Administrator
Direct dial 01932 832 079
E-mail kkozlowska@kia.co.uk

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