Kia Borrego debuts at Detroit

Sunday, 13 January 2008

Kia Motors today announced the world debut of the all-new Borrego SUV at the 2008 North American International Auto Show (NAIAS) in Detroit, further bolstering its product offerings in the United States.

Inspired by Kia’s “less is more” design philosophy, Borrego was intended to convey a pure and functional look.  It joins Kia’s versatile and stylish line of cars and SUVs for those who enjoy active and energetic lifestyles.  Set to go on sale this summer as a 2009 model, Borrego houses Kia’s first-ever V8 engine, making it the most powerful Kia vehicle to date. 

 “Kia is proud to deliver a stylish and amenity-filled SUV to consumers who are passionate about what they drive,” said Len Hunt, president and CEO of Kia Motors America.   “We strive to make quality vehicles at affordable prices and the Borrego offers distinctive styling, while meeting the needs of families and those who want to infuse life into their driving experience.”

Aggressive Yet Attractive Packaging

Based on styling cues from the Mesa concept vehicle shown in Detroit in 2005, Borrego’s body-on-frame construction and muscular exterior sit on fully independent front and rear suspension matched with coil-over springs, which provide an optimal riding experience, on- or off-road.  Flared back headlamps, an upright grille and chiseled hood project a strong presence, while optional 18-inch alloy wheels offer increased off-road capabilities. 

Built on a platform with a wheelbase of 114.0 inches, an overall length of 192.1 inches and overall width of 75.4 inches, Borrego offers a roomy interior with standard three rows of seating for up to seven passengers. In American terms Borrego falls into the “mid-size” segment but in the UK would be regarded as a “full-size” SUV and is larger in every dimension that the Sorento – currently Kia’s biggest SUV on sale in the UK.


Spacious, State-of-the-Art Interior

Inside, Borrego features an in-dash, six-disc CD changer powered by a 600-watt Infinity® audio system to entertain its seven passengers.   Complementing the powerful audio system, Borrego comes standard with USB/iPod capabilities and is the first Kia vehicle to be SIRIUS Satellite Radio equipped.  The new SUV also offers power-adjustable pedals and a DVD navigation system as options, as well as a reversing warning system with a rear camera display.   

Depending on passenger or driver needs, Borrego comes with a sliding second row for easy entry and exit to or from the third row, as well as fold-flat second and third row seats to optimize cargo space. 


Unparalleled Power And Safety

As Kia’s most powerful vehicle, Borrego is offered with a 3.8-litre V6 as well as Kia’s first 4.6-litre V8 DOHC engine, the latter producing more than 300-horsepower.  Also unique to Borrego and new to Kia is the six-speed automatic transmission mated to the V8 engine.  Offered in two- and four-wheel drive, with class-leading towing of 7,500 pounds when partnered to the V8, 5,000 pounds with the V6, it offers unmatched capabilities for a weekend of camping and off-roading, just as much as a sophisticated night on the town.

Borrego continues to offer the same unprecedented level of standard safety equipment as all Kia vehicles, with features such as advanced two-stage airbags, full-length side curtain airbags for all three rows, four-wheel disc brakes with an antilock brake system (ABS), electronic brake distribution (EBD), brake assist system (BAS), electronic stability control (ESC) and traction control (TCS), and a tyre pressure monitoring system (TPMS).  Borrego also offers downhill assist control (DAC), which keeps the vehicle moving straight and steady down steep grades and helps to keep the wheels from locking, as well as hill assist control (HAC), which helps the driver move up steep inclines without fishtailing or allows the vehicle to stop uphill without sliding backward. 

No Plans For UK Sale

Borrego will go on sale in other markets around the world under the Mohave name but currently there are no plans for the vehicle to be sold in the UK due to its size and lack of a diesel-engined option.

“This is a fantastic vehicle in terms of its technical capability and the step forward in technology it represents,” commented Paul Philpott, managing Director of Kia Motors (UK) Ltd. “But without a diesel option it would not make sense for the UK market as the segment demands it apart from those customers looking for a large, luxury SUV.

“We shall of course be looking closely at developments and also at the market as well as talking to our colleagues at head office in Seoul about future possibilities – but at this point we are not planning to bring Borrego – or Mohave – to the UK in its current form,” he added.

Notes to editors:  For further information please contact

Stephen Kitson
Communications Director
Direct dial: 01932 832075

Sue Mulcaster
Senior Press Officer
Direct dial: 01932 832073

Jon Walsh
Senior Press Officer
Direct dial: 01932 832071

Anne Almeida
Press Officer
Direct dial: 01932 832072

Krystyna Kozlowska
Press Office Administrator
Direct dial: 01932 832079

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