Superman-inspired Kia Optima soars into Chicago for auto show debut

Thursday, 7 February 2013

Kia Motors America (KMA) have teamed up with DC Entertainment and Super Street magazine to create a head-turning Optima Hybrid inspired by Superman's strength and commitment to planet Earth.

Unveiled today at the 2013 Chicago Auto Show, this Optima Hybrid signals the continuation of a 10-month, eight vehicle partnership between Kia and DC Entertainment based on the iconic characters that make up the Justice League - Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg.  An eighth and final vehicle will be an amalgamation of all seven Super Heroes in one. 

Influenced by the artistry of comic book visionary, Jim Lee, the Justice League-inspired Kia vehicles serve as a force for good in the world by raising awareness of DC Entertainment's "We Can Be Heroes" giving campaign, a relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa (www.WeCanBeHeroes.org). 

Commenting on the latest car in this partnership, Michael Sprague, Executive Vice President, Marketing and Communications, KMA, said: "As the most recognized Super Hero in the world, Superman is a symbol of strength and integrity, making him the perfect character to join forces with Kia's first-ever hybrid to create a customised ride powered by a robust and efficient powertrain."

"Each of our Justice League-inspired vehicles are remarkable collaborations between the automotive and comic book worlds, and all for a worthy cause.  To that, Kia is very proud to be partnering with DC Entertainment to raise awareness for the ‘We Can Be Heroes' campaign" added Spargue.

Working together, Kia, DC Entertainment and Super Street magazine designed and built the Superman-themed Optima Hybrid, a one-of-a-kind Kia that represents the strength and fortitude of the world's most iconic Super Hero.  The Optima has been widened with customised wings, giving the vehicle a muscular appearance, and it features an adjustable suspension system that can raise and lower the vehicle with the push of a button.  The stylised colour scheme on the bonnet spotlights Superman's unmistakable chest emblem while an eye-catching red paint design extends to the bootlid, evoking the look of his crimson cape.  The bevelled front grille resembles Superman's belt, and the red headlights glow with the same intensity of his heat vision.

The interior of the Optima Hybrid is upholstered with custom materials chosen for their unique appearance and texture to reflect Superman's impenetrable battle armour.  And Superman's iconic "S" shield is integrated into the seats and steering wheel to give it the right heroic touch.

"This joint effort to raise awareness for the ‘We Can Be Heroes' giving campaign through Justice League-inspired cars has proven to be a huge hit with both comic fans and car aficionados," stated Amit Desai, Senior Vice President of Franchise Management, DC Entertainment.  "We're excited to continue our partnership with Kia to bring the latest addition, the Superman-inspired Optima Hybrid, to fans in Chicago and beyond."

As Kia's sales have grown, so has the company's role as a responsible corporate citizen, and the Superman-themed Optima furthers those efforts with two video screens in the front-seat headrests that will raise awareness about the worst hunger crisis in 60 years by featuring a custom "We Can Be Heroes" video that demonstrates how one small act can make anyone a hero.

Ends

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson

Director of Corporate Communications

 

skitson@kia.co.uk - 01932 832075 - 07795 011936

   

Matthew Bendall  

Senior Press Officer

 

mbendall@kia.co.uk - 01932 832073 - 07747 149149

   

Sara Drummond-Bell 

Senior Press Officer

 

sdrummondbell@kia.co.uk - 01932 832072 - 07919 482332

   

Carly Escritt

Press Officer (Press Fleet)

 

cescritt@kia.co.uk - 01932 832071 - 07557 262252

   

Kelly Ashbridge

Press Office Assistant

 

kashbridge@kia.co.uk - 01932 832079 - 07795 011475

 

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