Wonder Woman-inspired Kia Sportage takes on New York

Wednesday, 27 March 2013

  • The Kia Sportage adopts the identity of the world's most iconic female super hero, Wonder Woman, to raise awareness for the "We Can be Heroes" campaign

Kia Motors has teamed up with DC Entertainment and Super Street magazine to build a head-turning Kia Sportage inspired by Wonder Woman's power, inspiration and sense of equality.  Unveiled today in conjunction with the 2013 New York International Motor Show, this uniquely customised Sportage signals the continuation of a 10-month, eight vehicle partnership between Kia and DC Entertainment based on the iconic characters that make up the Justice League - Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg.  An eighth and final vehicle will be an amalgamation of all seven Super Heroes in one. 

Influenced by the artistry of comic book visionary, Jim Lee, the Justice League-inspired Kia vehicles serve as a force for good in the world by raising awareness for DC Entertainment's "We Can Be Heroes" giving campaign, a relief effort to bring help and hope to people affected by the hunger crisis in the Horn of Africa (www.WeCanBeHeroes.org). 

Michael Sprague, Executive Vice President, Marketing & Communications for Kia Motors America, commented:  "As one of the most well-known Super Heroes in the world, Wonder Woman portrays an impressive balance of power, agility and confidence, all of which are inherent characteristics of the Kia Sportage crossover. Like the rest of the Justice League-inspired cars, this customised Sportage signifies a meaningful collaboration between cars and pop-culture.  All seven vehicles will stand together at the New York International Motor Show for the first time, to raise awareness for DC Entertainment's very worthy ‘We Can Be Heroes' giving campaign."

The Wonder Woman-inspired Sportage features a sleek and stylish look thanks to an aero kit which grants a streamlined but powerful appearance.  The red and blue exterior colour scheme, accented with stars, was derived directly from Wonder Woman's outfit, while the gold trim wrapped around the vehicle represents the heroine's weapon of choice, "The Lasso of Truth".  Up front, Wonder Woman's eagle chest-plate emblem was creatively integrated into the production grille and is flanked by blue headlight beams, which reflect her piercing blue eyes. 

The Sportage's windscreen features a banner portraying Wonder Woman's tiara, and the chrome side panels are graphical interpretations of her invisible jet.  Beneath, the 5-spoke wheel design was chosen to match the stars on the body.

On the inside, red upholstery and dash pieces combined with blue LED lighting were added to continue the Sportage's exterior colour scheme.  The custom seats were inspired by Wonder Woman's signature outfit and embroidered with her logo, while the rear of the vehicle is adorned with stars and an eagle and features a see-through panel, which displays Wonder Woman's tiara, bracelets and glowing "Lasso of Truth".

Jim Lee, co-publisher of DC Entertainment , said: "It's exciting to join Kia in revealing the final car to represent a member of the Justice League, Wonder Woman, at the New York Motor Show. This joint effort to raise awareness for the ‘We Can Be Heroes' giving campaign continues to be a huge draw for fans everywhere, and I'm sure everyone will agree that the new Wonder Woman-inspired Sportage is a ‘must see' feature at the show."

Ends

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson

Director of Corporate Communications

 

skitson@kia.co.uk - 01932 832075 - 07795 011936

   

Matthew Bendall  

Senior Press Officer

 

mbendall@kia.co.uk - 01932 832073 - 07747 149149

   

Sara Drummond-Bell 

Senior Press Officer

 

sdrummondbell@kia.co.uk - 01932 832072 - 07919 482332

   

Carly Escritt

Press Officer (Press Fleet)

 

cescritt@kia.co.uk - 01932 832071 - 07557 262252

   

Kelly Ashbridge

Press Office Assistant

 

kashbridge@kia.co.uk - 01932 832079 - 07795 011475

 

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