All new Kia Optima earns Five-star Crash Safety Rating in the USA

Friday, 4 March 2011

  • First Korean-built vehicle to achieve the highest safety rating under more stringent guidelines by NHTSA
  • High level of standard safety features contribute to Optima's overall performance and high scores in all four categories

The all-new Kia Optima has achieved a five-star crash safety rating after attaining five stars in each of the overall ratings categories in the latest crash tests conducted by the U.S. Department of Transportation's NHTSA.  Already a recipient of a "Top Safety Pick" award by the Insurance Institute for Highway Safety (IIHS), Optima offers consumers exceptional levels of standard safety equipment and technologies.

"The Optima incorporates some of Kia's most advanced safety technologies with head-turning style, performance and comfort to provide consumers with high value and peace-of-mind," said Byung Mo Ahn, group president and CEO of Kia Motors America (KMA) and Kia Motors Manufacturing Georgia (KMMG).  "As the first Korean-built vehicle to be awarded a five-star crash safety rating under NHTSA's new, stricter guidelines, Optima creates a new benchmark in the segment and underscores Kia's commitment to offering consumers the highest levels of quality and safety in all of our vehicles."

Ends  

For further information on Kia, please visit www.kiapressoffice.com or contact:

Stephen Kitson           

Communications Director

Direct dial    

01932 832075

E-mail   

skitson@kia.co.uk

 

 

Matthew Bendall

Press Officer

Direct dial       

01932 832073

E-mail     

mbendall@kia.co.uk

 

 

Sara Drummond-Bell  

Press Officer (Press Fleet)

Direct dial

01932 832072

E-mail

sdrummondbell@kia.co.uk

 

 

Gina Keith

Press Office Assistant

Direct dial

01932 832079

E-mail

gkeith@kia.co.uk

 

Follow Kia at www.facebook.com/kiamotorsuk and watch Kia at www.youtube.com/user/KiaMotorsUK

more >>

Gallery
View gallery

MEDIA
:
0
:
1