New look World of Top Gear welcomes the Kia cee'd Reasonably Priced Car

Wednesday, 14 May 2014

Top Gear's Kia cee'd Reasonably Priced Car, often referred to by presenter Jeremy Clarkson as the "Kia C Apostrophe D", has finally arrived at Beaulieu's World of Top Gear.

The cee'd appeared in series 15 to 19 of the popular TV motoring show and, despite being retired in 2013, has only just made it into the exhibition - rumour has it that The Stig may have driven it home from the last episode, making it very difficult to track down.

The celebrities who have graced this car's humble driver's seat include Tom Cruise, Cameron Diaz, Rowan Atkinson, Matt LeBlanc, Ryan Reynolds, Sienna Miller, Alice Cooper, Chris Evans, and John Prescott.   

The Kia cee'd joins a whole host of vehicles at Beaulieu created by the Top Gear presenters in the newly updated and redisplayed World of Top Gear exhibition.

The ‘Enormodrome' recreates the feel of the Top Gear studio with regular features from the programme, including the Cool Wall and the Celebrity ‘Lap Times' board, kept up to date in line with the show. Visitors can watch behind-the-scenes footage from the Top Gear production area and clips from some of the best Top Gear moments.

The exhibition also features a scaled-down version of the Dunsfold Park track where fans can drive remote-control models of some of the most popular Top Gear challenge cars in the World of Top Gear Test Track Challenge and enjoy a ride in the Top Gear simulator.*

World of Top Gear can be seen as part of a visit to the whole Beaulieu attraction which also includes the National Motor Museum, Palace House and Beaulieu Abbey. 

Not to be missed is the museum's exciting new Land Speed Record Breakers display, For Britain & For The Hell Of It, featuring Beaulieu's iconic land speed record cars. It tells the story of British pluck, technological mastery and national pride - alongside new vehicles with a more alternative land speed heritage. A moving audio-visual presentation transports you back to a golden age of invention, courage and patriotism and introduces you to those who are keeping the record breaking dream alive today.

Beaulieu is open every day, except Christmas Day, from 10am. For more information telephone 01590 612345 or visit

*A good value extra charge applies to both these activities.

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Margaret Rowles, Public Relations Officer

Sarah Wright, Public Relations Assistant

T: 01590 614603, E:

T: 01590 614641, E:


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