Stars in a reasonably priced Kia

Monday, 28 June 2010

After being tested and found up to the mark by The Stig, Kia's cee'd 2 1.6 manual five door C-segment challenger has made its first appearance as BBC2 Top Gear's "Reasonably Priced Car" in the latest series of the hit TV show.

The car was put through its paces by the white-helmeted mystery-man at the programme's Surrey test track prior to Kia being asked to provide three identical red cars for the latest series of the show.

Stephen Kitson, Communications Director of Kia Motors (UK) Ltd., said: "The last time Top Gear paid us any attention I think they tried to build one of our cars out of washing machines - so this is quite a step forward in their understanding of just how Kia has changed over the last six years.

"The cee'd has become a strong player in the mid-sized family car market and just this year J.D. Power named it best small-medium car in their annual quality survey - so it should stand up well to anything the star guests can throw at it.

The £13,930 cee'd 2 1.6 manual - that comes with Kia's unmatched 7 Year Warranty - features a four-cylinder 1,591 cc engine producing 124 brake horse power and a very flexible 113 lb'ft of torque. Capable of returning 46.3 mpg on the combined cycle the cee'd emits 146gms of CO2 per kilometre - though in use in the show it is unlikely to match that performance.


Notes to editors:

For further information on Kia, please visit or contact:

Stephen Kitson           

Communications Director

Direct dial    

01932 832075




Jon Walsh      

Senior Press Officer

Direct dial  

01932 832071




Matthew Bendall

Press Officer

Direct dial       

01932 832073




Sara Drummond-Bell  

Press Officer (Press Fleet)

Direct dial

01932 832072


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