Kia Sportage named "2010 Top Safety Pick" in the U.S.

Tuesday, 17 August 2010

  • All-new crossover receives highest recognition from IIHS in the U.S.
  • Sportage receives top ratings for front, side, rollover, and rear impact protection
  • Sportage is fourth new generation Kia vehicle to be named "Top Safety Pick"

The all-new Sportage has been recognised as a "Top Safety Pick" by the U.S.'s Insurance Institute for Highway Safety (IIHS) in the small-SUV category during their latest round of safety tests.  Following in the footsteps of the latest versions of Soul, Forte/Cerato and Sorento, new Sportage received the organisation's top honour by earning "Good" ratings - the highest achievable - in frontal, side, rear and rollover impact crash safety tests.  The Sedona MPV was the first Kia vehicle to receive the IIHS "Top Safety Pick," along with the "Safest Minivan (MPV) Ever Tested" distinction from IIHS, shortly after its launch in 2006, and again in 2007, 2008 and 2009.

"The Kia brand is committed to providing consumers with the highest levels of passenger safety by providing a comprehensive list of cutting-edge technologies and features for increased crash protection," said Michael Sprague, Vice President, Marketing & Communications, Kia Motors America (KMA).  "The 2011 Sportage's sleek and modern appearance continues Kia's design-led transformation while staying true to the company's core philosophy of providing consumers with exciting, fun-to-drive vehicles with high levels of value, quality and safety."

The new Sportage is fitted with ABS with Electronic Brakeforce Distribution (EBD) and Brake Assist (BAS) and Electronic Stability Control (ESC) which is linked to three additional systems - Downhill Brake Control (DBC), Hill Start Assist Control (HSC) and a Roll-over Sensor.  The latter detects when the car might be in danger of rolling over and deploys the side and curtain airbags and seat-belt pre-tensioners so that occupants are fully protected should the worst happen.  For pedestrian safety, and driver convenience, a colour rear view camera image is displayed in the rear view mirror when reverse gear is selected.

Ratings from the Institute are based on results from frontal, side and rear impact crash tests, and for 2010 a good performance in a roof strength test - to measure protection in a rollover was also required to win.  Each vehicle's overall evaluation was based on various measurements specific to each crash angle, and overall impact on crash test dummies inside the vehicle at the time of collision.  All vehicles must have Electronic Stability Control available to be eligible.

ENDS

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