Pierce Brosnan makes the "Perfect Getaway" in the all-new Kia Sorento during Kia Motors' Super Bowl commercial

Friday, 30 January 2015

  • All-new Kia Sorento features in the latest Super Bowl commercial
  • Broadcast debut will take place in the prime time third quarter of Super Bowl XLIX
  • Charging over snowy terrain, Pierce Brosnan makes the perfect getaway

Super Bowl XLIX commercial: https://www.youtube.com/watch?v=rSqqCI0LNHs

Pierce Brosnan, known worldwide for his sophisticated movie hero roles, again makes the "Perfect Getaway" in Kia Motors America's 60-second commercial for the all-new Kia Sorento, which will make its broadcast debut during the third quarter of Super Bowl XLIX.

In the commercial, part of Kia Motors America's multifaceted campaign for the all-new Sorento, Brosnan listens to a Hollywood agent pitching a starring role in an upcoming project.  As the agent describes various scenes, Brosnan confidently interjects one movie cliché after another, wrongly assuming he and the Sorento will encounter danger at every turn.

"Packed with first-class materials and amenities, the all-new Sorento delivers a premium utility experience, and Pierce Brosnan's persona is the perfect fit for our seventh Super Bowl commercial, which finds the action star and Kia's most capable SUV ever charging up a snowy mountain road for a very different type of adventure that turns out to be the ‘Perfect Getaway,'" said Michael Sprague, Executive Vice President of Sales and Marketing, Kia Motors America.

"Along with the two leading teams, at one of America's greatest sporting events, the Super Bowl commercials are the centrepiece of the day," said Brosnan. "I've enjoyed being a part of the Kia team, which traditionally has one of the most memorable commercials in the game."

Before and after the Super Bowl, Kia Motors America's "The Perfect Getaway Vehicle" campaign - created by advertising agency of record, David&Goliath - will incorporate multiple components, including TV, cinema, digital and social media.

You can view and embed the extended version of the commercial via this link: https://www.youtube.com/watch?v=rSqqCI0LNHs

Ends

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson

Corporate Communications Director

 

skitson@kia.co.uk - 01932 832075 - 07795 011936

Daniel Sayles

Press Relations Manager

 

dsayles@kia.co.uk  - 01932 832073 - 07747 149149

   

Sara Robinson

Senior Press Officer

 

srobinson@kia.co.uk - 01932 832072 - 07919 482332

   

Carly Escritt    

Press Officer (Press Fleet)

 

cescritt@kia.co.uk - 01932 832071 - 07557 262252

   

Rebecca Gibson        

Press Office Assistant

 

rgibson@kia.co.uk - 01932 832079 - 07795 011475

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