PICANTO AND SCHREYER - A PRIZE PAIR FOR KIA IN THE TOP GEAR AWARDS!
Wednesday, 30 November 2011
The Kia Picanto and the brand's Chief Design Officer, Peter Schreyer have picked up a brace of honours in the BBC Top Gear Magazine annual awards.
The Picanto has been named Bargain of the Year and Schreyer was selected as one of the Men of the Year in the awards issue, out today - 30 November 2011.
Picanto has been showered with awards since its launch in June this year and BBC Top Gear Magazine said of the car: "Finally, here's a Korean supermini that you might choose over, say, a Fiat 500. You want a bargain? The car we have here is a touch over 10 grand, but you can have one for under eight. That's two grand less than the cheapest Cinquecento, and - for our money - the better car.
"This is the Picanto, our Bargain Car of the Year, a fluorescent metaphor for South Korea's journey from the havoc of wartime to economic enormity. A prime example of how this place is spooking big businesses, not just with cheap substitutes, but with properly desirable stuff, from smartphones to tellies to cars," it added.
Peter Schreyer - the man behind the team that created the Picanto's strong identity - was selected for his clear design leadership at Kia.
The commendation said:" Good design is basically about creating products people want to buy. Peter Schreyer has presided over that process at Kia with impressive fortitude and skill."
Schreyer commented: "I am hugely honoured by BBC Top Gear's generosity both to me and, more importantly, to our Picanto. I have said before that it is incredibly rare for a designer to be given a clean sheet of paper when joining a company - but I think with this award, the bravery of that decision has clearly paid off!
"Top Gear is famous around the world as probably the most independently minded magazine staffed with car enthusiasts who are not afraid to say what they think - so this award truly excites every one of us within Kia," he added.
The full story behind the awards can be read in the BBC Top Gear Magazine Awards issue that has hit the news-stands today, November 30.
For further information on Kia, please visit www.kiapressoffice.com or contact:
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