KIA FEATURES IN YOUTUBE TOP 10 VIDEO ADS

Tuesday, 6 December 2011

The New Kia Picanto advert has been named by YouTube as one of its 2011 UK top 10 most popular video ads.

The New Kia Picanto advert featuring a tree swinging, dog scaring cat is listed as 6th against the likes of T-Mobile, ASOS and Google Chrome.

The top 10 videos ads were uploaded to YouTube in 2011 and achieved the biggest number of views from people in the UK. Ranked in order of UK popularity, they are:

1. T-Mobile - The T-Mobile Royal Wedding
2. Google Chrome - Google Chrome: Jamal Edwards
3. ASOS - The ASOS Urban Tour in London - preview
4. VW - The Force: Volkswagen Commercial
5. Listerine - Listerine Mouth vs. Life
6. Kia - The New Kia Picanto
7. John Lewis - John Lewis Christmas Advert 2011
8. Twinings - Gets you back to you
9. Flora - Flora Cuisine Vernon & Gladys introduce new healthy way to cook
10. Nokia - Nokia N8 Pink - Freedom

John Bache, Database & Digital Marketing Manager at Kia Motors UK Ltd., says of the success "With 48 hours of video uploaded every minute to YouTube the Kia Picanto advert has achieved great cut through, we are now approaching four million video views of our uploaded videos for the year confirming to us, this is a great medium that consumers are willing to embrace."

Commenting on the whole results Dara Nasr, Industry Head of Display for YouTube UK said, "2011 has been a bumper year for online video advertising. Advertisers are increasingly taking advantage of the social nature of online video by creating ads that are likely to be shared, liked and commented on."

The Kia Picanto advert can be seen on the Kia YouTube channel at www.youtube.com/kiamotorsuk.

Ends

Notes to Editors:

Visit www.kia.co.uk

Join in www.facebook.com/kiamotorsuk

Enjoy www.youtube.com/kiamotorsuk

The YouTube top 10 UK list was created by assessing video ads that have been uploaded to YouTube in the 2011 calendar year. YouTube displays global views for each video so they used an internal tool to determine which were the most popular to a UK audience and ranked them accordingly. This tool is not publicly available.

For further information on Kia, please visit www.kiapressoffice.com or contact:

Stephen Kitson

Communications Director

Direct dial

01932 832075

E-mail

skitson@kia.co.uk

 

Matthew Bendall

Press Officer

Direct dial

01932 832073

E-mail

mbendall@kia.co.uk

 

Sara Drummond-Bell

Press Officer

Direct dial

01932 832072

E-mail

sdrummondbell@kia.co.uk

 

Carly Escritt

Press Officer (Press Fleet)

Direct dial

01932 832071

E-mail

cescritt@kia.co.uk

 

Millie Allen

Press Office Assistant

Direct dial

01932 832079

E-mail

mallen@kia.co.uk

 

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