New Kia Optima in global debut at the New York International Auto Show

Wednesday, 1 April 2015

  • Refined exterior styling and premium-quality interior
  • Package of ride and handling improvements
  • European introduction in the autumn

Five years ago Kia Motors America revealed the all-new Optima at the New York International Auto Show and introduced a game-changing midsize saloon that captured the essence of the brand's design-led transformation. 

History has been repeated at the US show with the all-new 2016 Optima, a symbol of the Kia brand's maturity through continuous refinement and obsessive attention to detail, making its global debut.  The Optima has been KMA's top-selling vehicle for three consecutive years, and the all-new model is poised to continue that success.

Conceived under the watchful eye of Kia's president and chief design officer, Peter Schreyer, with modern and instantly recognizable design cues, the Optima maintains its athletic identity but rides on a chassis that is longer, wider and stiffer for improved ride and handling and a more spacious cabin. 

Available in the USA with three engine choices, including a new 1.6-litre turbocharged four-cylinder mated to a seven-speed Dual Clutch Transmission (DCT), the Optima is more confident than ever on the road.  The all-new Optima's roomier, more luxurious cabin features an impressive level of craftsmanship that will come standard across five US trim levels - LX, LX Turbo, EX, SX Turbo and SXL - when sales begin in the fourth quarter of 2015. 

As with its predecessor, the all-new Optima will be built at Kia's plant in West Point, Georgia.  Pricing will be announced closer to the vehicle's launch date.

"The Optima changed the way people felt about the Kia brand, and KMA owes much of its growth and success to its head-turning design and sporty performance.  It was - and still is to this day - a fresh alternative in the midsize sedan segment, and it amplified a five-year design-led transformation that propelled Kia to record-setting sales year-on-year," said Michael Sprague, executive vice president, sales and marketing, KMA. 

"The all-new Optima retains the signature personality of its predecessor, but we've literally improved everything, providing more space, better ride and handling, more technology and greater refinement," he added.

Instantly Recognizable European Design

Because the previous generation Optima was such a success story for the brand, Kia's designers had to strike a delicate balance, retaining the identity of the vehicle while, at the same time, making a confident move forward to keep the car modern and fresh.  Sweeping contemporary surfaces and modern architecture inspired the design of the all-new Optima, revealing a sophisticated and dynamic saloon that is instantly recognizable yet has more road presence than ever.

The all-new Optima is boldly designed to be functional and sporty with exterior dimensions that are marginally longer, taller and wider.  The wheelbase has been extended to 110.4 inches (increased 0.4 inches), and the vehicle has been widened to 73.2 inches (increased 1.0 inch).  Both changes enable a roomier and more comfortable cabin with more head room, shoulder room and rear seat leg room.  The increased dimensions also allow for more luggage capacity in the boot.

The aggressive front treatment pulls the sheet metal taut over the wheel arches, and the swept-back headlights reach deeply into the bumper. 

The all-new Optima introduces Kia's first application of bi-functional HID headlights - with available Dynamic Bending Lamps and High Beam Assist - that illuminate the road surface around corners.

The greenhouse maintains the raked A-pillar and sweeping C-pillar that lend the Optima its sport-saloon appearance.  The rear vent windows kick up smartly just ahead of the carved rear bumper.  As with its predecessor, the all-new Optima incorporates a raised boot lid.  

The 2016 Optima rides on alloy wheels ranging from 16 to 18 inches, with three new unique 18-inch wheel designs, depending on trim level. 

Exquisite Interior Craftsmanship

Optima's interior is larger and more comfortable with an innovative and functional cabin that is well-appointed with up-market touches.  Drawing inspiration from Kia's broad global model range, the Optima utilizes more soft-touch materials throughout the passenger compartment. 

The interior is obsessively crafted with an impressive attention to detail including real stitching along the dash and doors, complimented by tasteful metallic accents, varying by trim level.  The driver-oriented cabin has been simplified with a cleaner, more unified design than the previous model, with a stronger horizontal plane and a wider centre console to help create a greater sense of space.  By grouping and reducing the number of functional keys and buttons, Kia's already-superior ergonomics are markedly improved. 

The interior design team also paid particular attention to seat comfort.  A stiffer seat frame reduces vibration and soft foam in the headrest, upper back and thigh-support areas allows occupants to nestle into seats with deeper side bolsters made with denser, more supportive foam.  For extra convenience, heated and ventilated front seats are available in the USA with power adjustable driver and front passenger seats.  Depending on trim level, the seats are covered in cloth, leather or luxurious Nappa leather and new interior colours.

Convenience and Technology

Kia USA's cutting-edge connectivity system, UVO , comes standard with four additional eServices not previously available on Optima:  Geo-fencing, Speed Alert, Curfew Alert and Driving Score .  Additionally, Optima is Kia's pilot vehicle for the introduction of AndroidTM  Auto and Apple®  CarPlay which allow drivers to access a suite of core functions from their smartphones. 

While the standard six-speaker audio system will satisfy all but the most demanding enthusiasts, true audiophiles will gravitate to the available Infinity® Premium Audio System , which includes 14 speakers, Clari-FiTM  technology and an upgraded 630-watt digital amplifier.  Clari-Fi is a patented music restoration technology that rebuilds audio signals that are lost in the digital compression process.  This technology breathes new life into your favourite music, restoring a high-fidelity listening experience to any compressed digital source.  Optima's premium Infinity audio system also comes equipped with next-generation QuantumLogicTM7 Surround technology, which extracts signals from the original recording and redistributes them into an authentic, multidimensional soundstage for playback that is clear, refined and detailed.  Kia Motors America was one of the first automakers to incorporate Clari-Fi technology into their audio systems with the debut of the 2016 Sorento, and Optima is the first-ever Kia saloon to feature QuantumLogic Surround technology.

The all-new Optima takes convenience to the next level with a long list of available technologies across the various trim levels.  Available on every Optima is a rear-camera display, while other US trim levels offer the 360-degree Around View Monitor.  Available driver-aid technology, including Advanced Smart Cruise Control (SCC), Blind Spot Detection (BSD), Rear Cross Traffic Alert (RCTA) and Autonomous Emergency Braking (AEB) - which, under appropriate conditions, will bring the vehicle to a complete stop to potentially avoid a collision or reduce damage - makes the task of driving easier and more convenient. 

Also available for the first time on any Kia vehicle are Bi-function HID headlights with Dynamic Bending Lamps (DBL) and intuitive High Beam Assist (HBA), which recognizes oncoming traffic and automatically switches the lights to low beam until the opposing vehicle has passed.

Smart Performance and Safety

The 2016 Optima features a uniquely engineered body that combines various high-tensile strength steel alloys and sits on a chassis that is stiffer and more durable thanks to the increased use of Advanced High Strength Steel (AHSS). 

With more than 50 percent of the body constructed from AHSS, the all-new Optima benefits from a 150-percent increase in the use of this material over the previous car.   The greater use of structural adhesive - more than 450 percent over the previous generation - improves NVH and contributes to structural rigidity.  Engineers also added more hot stamped components to the all-new Optima, a 350-percent increase over the 2015 model.  This body structure helps provide crash protection, better driving dynamics, and is the foundation for a quieter ride.

Additional innovations were implemented to reduce NVH, lighten the vehicle and enhance aerodynamics.  The 2016 Optima is the first Kia to feature a panoramic sunroof support structure made with carbon-fibre-reinforced plastic, which helps reduce weight and lower the vehicle's centre of gravity.  A larger full floor under cover helps reduce wind noise and aid fuel efficiency.  Increased dash insulation, added windshield side moulding and the increased use of structural adhesive ensure a quiet ride with reduced road and wind noise.  Engine mounts, body panels and wheels all are stiffer on the all-new Optima, reducing vibrations, engine noise and road noise.  Larger cross-member bushings are utilized to help isolate road and engine noise, as well as reducing engine vibration through the floor and steering wheel.

Improving ride and handling was a top priority for engineers.  Overall, the chassis is lighter and stiffer, resulting in improved steering response, high-speed stability and handling.  Moving the suspension location points of the front and rear sub-frames outward optimizes suspension geometry for a smoother ride over uneven pavement. 

Where the previous Optima utilised dual bushing mounts, increased lateral stiffness was achieved with a four-bushing mount system for both sub-frames.  The increased stiffness pays dividends in improved steering response and tractability through corners.  More robust wheel bearings up front and the addition of larger dual lower control arms at the rear also help refine the all-new Optima's ride and handling characteristics.  Rack-mounted Motor Driven Power Steering (R-MDPS) improves steering response with a higher gear ratio.

The all-new Optima is available in the USA with three engine choices, striking a performance balance between sportiness and fuel efficiency.  Two powerplants carry over from the previous generation, the 2.4-litre GDI four-cylinder and the 2.0-litre GDI turbo engine.  Tthe 2.4-litre is estimated to produce 185 horsepower at 6,000 rpm and 178 lb/ft of torque at 4,000 rpm.  The 2.0-litre turbo is expected to generate approximately 247 horsepower at 6,000 rpm and 260 lb/ft of torque at 1,350 rpm.  Both engines are mated to a six-speed automatic transmission with Sportmatic shifting while some variants add paddle shifters.  Both engines have been retuned for fuel economy and better performance and drivability with maximum torque now available at a lower RPM. 

All new for the 2016 model is a 1.6-litre four-cylinder turbo engine delivering an estimated 178 horsepower at 5,500 rpm and a stout 195 lb/ft of torque at just 1,500 rpm.  The new engine is mate to a seven-speed DCT, a first for the Kia brand.  The transmission optimises the engine's responsiveness for a sporty feel that doesn't sacrifice fuel economy. 

Exact specification details, trim levels, pricing and launch dates for European markets will be communicated in due course.


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