Nov 18, 2020

  • 2020 Open Innovation Lounge selected startups via Hyundai Motor Group’s open innovation hubs, showcasing unique technologies to be used in future Hyundai, Kia and Genesis vehicles
  • 11 startups from around the world displayed leading-edge solutions in vehicle entertainment, convenience, safety and hygiene
  • Hyundai Motor Group to strengthen product competitiveness via collaboration with global startups using open technology innovation platform  

Hyundai Motor Group (the Group) organised the 2020 Open Innovation Lounge exhibition at its headquarters in Seoul on 16 – 17 November, featuring inventive new technologies and solutions spawned through joint collaboration between the Group’s staff members and engineers and those of start-ups from around the world.

The two-day event showcased unique innovations to be potentially incorporated into future Hyundai and Kia vehicles following evaluation of their commercial feasibility by the Group. Vehicles embedded with diverse future-orientated solutions as well as prototypes of solutions were on display, offering an interactive opportunity for experiencing and imagining new possibilities of future automobiles.

The Open Innovation Lounge, as an open innovation platform, will nurture a culture of developing creative and agile new products and technologies within Hyundai Motor Group. It also attempts to incubate and hatch cutting-edge innovations through cooperation with external start-ups, and to commercialise them in response to a rapidly changing industry.

“In order to increase customer satisfaction, it is critical for any company to provide products the customers need in a timely manner,” said Thomas Schemera, Executive Vice President and Head of Product Division at Hyundai Motor Group. “We will strengthen the product competitiveness of Hyundai Motor Group by actively cooperating with global start-ups through the Open Innovation Lounge platform.”

Highlighting the Group’s innovation objective prioritising customers, the platform was launched last year through evaluation of some 300 start-ups discovered by Hyundai Motor Group’s open innovation platform ZER01NE Accelerator in Seoul, and open innovation hubs, Hyundai CRADLE (Center for Robotic-Augmented Design in Living Experiences) in Silicon Valley, Berlin, Beijing and Tel Aviv.

Via ZER01NE Accelerator and Hyundai CRADLE, the Group has strengthened collaboration with start-ups to spur research and development of ground-breaking new technologies and solutions, and to support their future development and marketisation.

Out of the 300 start-ups, 11 from around the world were chosen through evaluation of their solutions based on the criteria of customer needs and wants, technological feasibility and technological uniqueness. The participating 11 enterprises are: Genswell, Anyractive, PSYCURE, Microsystems, LOOMIA, Eyeris, NextInput, Comfort Motion Global (CMG), FLEXOUND, Maigao and Gauzy.

Hyundai Motor Group provided support to them, particularly helping them envision and flesh out various concepts from an automotive industry perspective as well as providing financial and logistical support to execute their projects.

At the exhibition, the 11 start-ups showcased solutions in the three categories of vehicle entertainment, vehicle convenience and vehicle safety and hygiene. In the vehicle entertainment arena were Genswell’s ‘Haptic Bass Booster,’ which creates dynamic vibrations connected to the vehicle sound system; Anyractive’s ‘Glass Touch Control,’ which enables using the side glasses of a vehicle as touch displays; NextInput’s ‘Force Touch HMI,’ which offers a new human-machine interface experience by changing the hard keys in the vehicle to force-touch keys on different materials such as wood, steel, aluminium and glass; and FLEXOUND’s ‘Immersive Personal Sound Experience,’ which provides an immersive, three-dimensional sound experience in each cabin seat by combining sound and elastic vibration.

In the vehicle convenience arena were Microsystems’ ‘Automatic Sensor Cleaning,’ which removes liquid matters on the vehicle glass through vibration; LOOMIA’s ‘E-textile,’ which replaces the door panels to ‘E-textiles’ offering heating, lighting, touch points and others as a novel form of human-machine interface; CMG’s ‘Fatigue Relievance Seat,’ which fine-tunes the weight distribution of a seat by detecting a passenger’s movement, thereby reducing passenger fatigue; Maigao’s ‘Rear Glass Advertisement,’ which projects commercial images on the rear window through a micro-projector; and Gauzy’s ‘Smart Glass,’ which controls the transparency of vehicle glass components, enabling them to offer different shades subject to the occupant’s needs.

In the vehicle safety and hygiene arena were PSYCURE’s ‘Sterilising Light,’ which installs a sterilising LED on the ambient lighting system to provide continuous disinfection of cabin space; and Eyeris’s ‘In-Cabin Monitoring,’ which recognises the movement of passengers and objects in the cabin for diverse safety and convenience-related applications.

Hyundai Motor Group will evaluate the feasibility of commercialising the exhibited technologies and solutions in collaboration with its internal teams. The Group accepts new partnerships with start-ups through its ZER01NE Accelerator homepage ( until 27 December 2020, where proposals for innovative technologies and solutions can be submitted.

Information on how these will impact future Hyundai and Kia vehicles will be evaluated by the Group in due course.


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