KIA PREPARES FOR POST-AUTONOMOUS DRIVING ERA WITH AI-BASED REAL-TIME EMOTION TECHNOLOGY

Thursday, 20 December 2018

  • Kia to unveil new in-car tech for the future ‘emotive-driving’ era at CES 2019
  • E.A.D System is the automotive industry’s first technology converging human senses-oriented in-cabin environment control and AI-based emotional intelligence

Kia Motors will preview a range of new technologies developed for the post-autonomous driving era at the 2019 Consumer Electronic Show (CES) next month.

Kia’s interactive ‘Space of Emotive Driving’ exhibit looks to a future when autonomous driving is the norm and priority is given to improving the human mobility experience. Central to this concept is Kia’s new Real-time Emotion Adaptive Driving (R.E.A.D) System – a world’s first technology developed based on joint research collaboration with the Massachusetts Institute of Technology (MIT) Media Lab’s Affective Computing group.

R.E.A.D System can optimise and personalise a vehicle cabin space by analysing a driver’s emotional state in real-time through artificial intelligence-based bio-signal recognition technology. The technology monitors a driver’s emotional state and tailors the interior environment according to its assessment – potentially altering conditions relating to the human senses within the cabin, creating a more enjoyable mobility experience.

Albert Biermann, President and Head of Research & Development Division of Kia Motors, said, “We have developed R.E.A.D System to create an interactive future mobility in-cabin space by converging cutting edge vehicle control technology and AI-based emotional intelligence. Consequently, R.E.A.D System will enable continuous communication between drivers and vehicles through the unspoken language of ‘emotional feeling’ thereby providing an optimised human senses-oriented space for drivers in real-time.”

Kia’s CES exhibit will also feature several other advanced in-car and mobility technologies focused on the brand’s ‘emotive driving’ concept, with more detail to be announced in the build-up to the 2019 event. For an enhanced visitor experience, Kia will operate 15-minute ‘Docent Tours’ at regular intervals at the booth throughout the duration of CES 2019. The tour will give attendees a more in-depth understanding of the new technologies on display.

Visit Kia Motors at CES 2019 on Tuesday, January 8 through Friday January 11 at the Las Vegas Convention Center (LVCC). North Hall Booth #7029. For more information, please visit www.kia.com/worldwide/CES2019

Ends

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson
Director of Corporate Communications

E: skitson@kia.co.uk   
T: 01932 832 075 M: 07795 011 936

Daniel Sayles
Press Relations Manager

E: dsayles@kia.co.uk  
T: 01932 832 073 M: 07747 149 149

Sara Robinson     
Senior Press Officer

E: srobinson@kia.co.uk
T: 01932 832 072 M: 07919 482 332

Moyosola Fujamade
Press Officer (events)

E: mfujamade@kia.co.uk  
T: 01932 832 069 M: 07471 216 343

Lauren Martin
Press Officer (press fleet)

E: lmartin@kia.co.uk
T: 01932 832 071  M: 07557 268 252

Rebecca Gibbs
Press Office Assistant

E: rgibbs@kia.co.uk   
T: 01932 832 079 M: 07795 011 475

Follow Kia on twitter @KiaUKPR

Follow Kia at www.facebook.com/kiamotorsuk

Watch Kia at www.youtube.com/kiamotorsuk

more >>

Gallery
View gallery

MEDIA
:
0
:
1