cee'd

MEDIA INFORMATION


PRESS PACK

THE KIA cee’d: A CAR FOR EUROPE

Short version

  • 2008 engine revisions reduce CO2 – 119g/km and only £35 VED per year
  • The only manufacturer in Europe with a seven-year, 100,000-mile warranty
  • Driver and front passenger active head restraints as standard
  • Air conditioning as standard – with glove box cooler facility
  • iPod and MP3 compatibility, USB port and AUX. input on all but entry level
  • Premium quality partners – Apple, Michelin, Siemens, Blaupunkt, Bosch
  • Designed, engineered and built in Europe

Designed in Europe; built in Europe; sold exclusively in Europe… Kia’s cee’d is a car totally focused on customers in what is now our core export market.

In terms of packaging, quality, driving dynamics, safety, style and image, cee’d has taken Kia on to a level that matches or surpasses anything in its class in Europe. A C-segment five-door hatchback, cee’d is the first Kia to be designed in Europe and the first to come out of our new state-of-the-art factory in Zilina, Slovakia.

As a demonstration of faith in the quality of the car and the standards of workmanship in that new factory, cee’d is backed by a unique seven-year warranty. It covers the entire seven years or 100,000-miles and it is transferable to subsequent owners. There is also a ten-year anti perforation warranty and, should the worst ever happen, one-years roadside assistance package, all included as standard. 

In cee’d, Kia does not just have a genuine challenger to the European class leaders, but a car that is better than them in many significant areas. Who else trusts their build quality and reliability enough to provide a warranty even close to that of the cee’d?

With its dramatic shift in style, European aesthetics, German engineering, unique seven-year manufacturer’s warranty and the value for money that's always been part of the Kia buying proposition, it's ideally placed to succee’d.

And the five-door model is not the end of the story. Since the cee’d was launched in February 2007 it was followed by a spacious estate version, called the SW, in September of that year. The third and final cee’d model was the three-door pro_cee’d which went on sale in February 2008.

Home-grown style

If you want a car to appeal to European customers, there's only one place to design it – Europe. That's why the Kia cee’d was honed in Kia's European design offices in Frankfurt, with input from the main design centre in Korea. The result is a thoroughly contemporary five-door design that slips seamlessly into the European C-segment landscape. At the same time, it echoes styling features highlighted on other Kia models, interspersed with the new Kia design DNA that will be phased into
future models.

The clean design theme that characterises the exterior is carried through to the cabin, and the fit and finish and attention to detail are truly exceptional. It all adds to the car’s premium feel.
Thanks to a long wheelbase, wide track and tall roofline, cee’d affords up to five occupants an amount of space that is just as impressive as their surroundings.

The semi-bucket front seats have wide cushions and firm, adjustable lumbar support on both front seats and active headrests as standard. The driver’s seat also has a standard height adjustment feature. A rake and reach adjustable steering column is also standard across the range.

The rear seats are split 60:40 to allow owners to vary passenger and luggage space. The cushions flip upwards and forwards into a vertical position, allowing the backrests to be lowered flat without the need to remove headrests first. A sizeable 340-litre boot can therefore be enlarged progressively to a maximum of 1300 litres.

The Power to Surprise

cee’d is being offered with five modern and efficient petrol and turbodiesel engines; has the comparative rarity in this class of independent front and rear suspension to the benefit of ride and handling; and is available with all the latest braking aids.

The engine line-up includes an all-new 1.6-litre CRDi turbodiesel, offered with either 89 or 113 bhp outputs; designed, engineered and manufactured in Europe, both are Euro-IV compliant. Thanks to some engine revisions in 2008, the standard power 1.6-litre CRDi now produces only 119 g/km of CO2, meaning it qualified for VED band B – only £35 per year.

Five and six-speed manual gearboxes and a four-speed automatic are available, depending on model. The full engine line-up also includes proven but updated 1.4- and 1.6-litre 16-valve petrol units offering 104 or 124 bhp, and a 138 bhp 2.0-litre turbodiesel. This range provides a comprehensive mix of performance and economy to suit all requirements and provides
over 60 per cent segment coverage. Automatic transmission is offered with either the 1.6-litre petrol or diesel engines, while the 2.0-litre diesel is unique having a six-speed manual gearbox.

While most C-segment cars have a solid beam rear axle that compromises both ride comfort and roadholding (forces affecting one rear wheel are transmitted to the other), cee’d has the comparative rarity of fully independent rear suspension.

In this respect, Kia targeted the Ford Focus and the Volkswagen Golf as the benchmark cars to beat. The result is outstanding ride and handling with excellent levels of refinement, thanks to the efforts taken to curb noise, vibration and harshness (NVH).

Kia has collaborated closely with Michelin to develop tyres that minimise rolling resistance, and therefore improve fuel economy and emissions, yet optimising roadholding and refinement. The stiff body shell of cee’d, allied to its long wheelbase and wide track, provide an excellent basis for stable and agile handling and superior ride comfort.

Kia's latest motor-driven power-steering system is standard on cee’d to help save fuel while delivering maximum low-speed assistance and higher-speed feedback and responsiveness. Powerful all-disc braking delivers excellent stopping power.

The anti-lock braking system features electronic brake force distribution, ensuring the stopping power is distributed to the wheels with most grip. Electronic stability control (ESC) incorporating brake assist is standard on top of the range Sport models and available as an option on LS grade models.

Five-star safety for all

The Kia cee’d is one of safest C-segment cars on sale today having the rare honour of achieving a five-star rating in Euro NCAP testing. Twin front and front-side airbags plus full-length curtain airbags are standard across the range. The front passenger airbag has a cut-off switch so a rear-facing child seat can be safely mounted. Two ISOFIX mounting points are fitted in the rear.

Intelligent active headrests are standard on all trim grades, minimising the risk of whiplash injury should the vehicle be hit from the rear – a rare thing in a C-segment car. In a rear-end collision the head rests move forwards to restrain the rearward movement of occupants' necks.

In the UK, Kia has a 12-model line-up based on four trim levels and five engines – 1.4- and 1.6-litre petrol units, two versions of our all new European-designed and built 1.6-litre turbodiesel and a range topping 2.0-litre turbodiesel.

The high standard specification on the entry-level S grade includes air conditioning and an air cooled glove box, a fullyintegrated MP3-ready RDS radio-CD player, rake and reach adjustable steering wheel, height and lumbar adjustment to the drivers seat, front electric windows, central locking with deadlock, six airbags and active driver and front passenger headrests.

GS trim adds 16-inch alloy wheels instead of 15-inch steel rims, remote central locking, body-coloured electric and heated door mirrors, six-speaker high-quality sound system and USB and auxiliary audio ports, which enable connection to a number of MP3 players and input sources. The customer can play MP3 files directly from a suitably loaded USB stick and a special iPod link cable is supplied. The stereo system is easily, safely and conveniently controlled by the steering wheel
multi-function controls, which are fitted as standard.

LS versions gain fully-automatic climate control with an air-quality control system, rear electric windows with anti-trap safety mechanism, adjustable dash light control, front fog lamps and half-leather upholstery.

In the spring of 2008, Kia added the SPORT trim to the cee’d line-up which is powered exclusively by the 138bhp 2.0-litre CRDi engine as developed for the pro_cee’d. This model matches the SPORT level in pro_cee’d, which was launched in March 2008. Also added at this time was the 1.6-litre CRDi automatic option.

The range topping cee’d SPORT features 17-inch alloy wheels, black bezel headlights, rear privacy glass and cruise control. The interior has part leather seats featuring a specially designed tyre tread cloth design with silver stitching highlights on seats, arm rest and steering wheel.

Full on-the-road list for the Kia cee’d:

Power Train Trim Power Power-bhp Torque - lb/ft CO2 mpg*
1.4-litre S 104@6200rpm 101@5000 rpm 145 46.3
1.6-litre S 124@6200 rpm 114@4200 rpm 152 44.1
1.6-litre CRDi S 89@4000 rpm 173@1750-2500 rpm 119 62.8
1.4-litre GS 104@6200 rpm 101@5000 rpm    
1.6-litre GS 124@6200 rpm 114@4200 rpm 152 44.1
1.6-litre auto GS 124@6200 rpm 114@4200 rpm 165 40.9
1.6-litre CRDi GS 89@4000 rpm 173@1750-2500 rpm 119 62.8
1.6-litre LS 124@6200 rpm 114@4200 rpm 152 44.1
1.6-litre auto LS 124@6200 rpm 114@4200 rpm 165 40.9
1.6-litre CRDi LS 113@4000 rpm 188@1900-2750 rpm 125 60.1
1.6-litre CRDi auto LS 113@4000 rpm 188@1900-2750 rpm 155 47.9
2.0-litre CRDi Sport 138@4000 rpm 225@1800-2500 rpm 148 50.4

*Combined

For further information please contact:

Stephen Kitson Communications Director
Direct dial 01932 832075
E-mail skitson@kia.co.uk

Sue Mulcaster
Senior Press Officer
Direct dial 01932 832073
E-mail smulcaster@kia.co.uk

Jon Walsh
Senior Press Officer
Direct dial 01932 832071
E-mail jwalsh@kia.co.uk
Anne Almeida
Press Officer and Press Fleet Coordinator
Direct dial 01932 832072
E-mail aalmeida@kia.co.uk

Full information and photography on all our products can be found at: www.kia-media.co.uk

PRESS PACK

THE KIA cee’d: A CAR FOR EUROPE

Short version

  • 2008 engine revisions reduce CO2 – 119g/km and only £35 VED per year
  • The only manufacturer in Europe with a seven-year, 100,000-mile warranty
  • Driver and front passenger active head restraints as standard
  • Air conditioning as standard – with glove box cooler facility
  • iPod and MP3 compatibility, USB port and AUX. input on all but entry level
  • Premium quality partners – Apple, Michelin, Siemens, Blaupunkt, Bosch
  • Designed, engineered and built in Europe

Designed in Europe; built in Europe; sold exclusively in Europe… Kia’s cee’d is a car totally focused on customers in what is now our core export market.

In terms of packaging, quality, driving dynamics, safety, style and image, cee’d has taken Kia on to a level that matches or surpasses anything in its class in Europe. A C-segment five-door hatchback, cee’d is the first Kia to be designed in Europe and the first to come out of our new state-of-the-art factory in Zilina, Slovakia.

As a demonstration of faith in the quality of the car and the standards of workmanship in that new factory, cee’d is backed by a unique seven-year warranty. It covers the entire seven years or 100,000-miles and it is transferable to subsequent owners. There is also a ten-year anti perforation warranty and, should the worst ever happen, one-years roadside assistance package, all included as standard. 

In cee’d, Kia does not just have a genuine challenger to the European class leaders, but a car that is better than them in many significant areas. Who else trusts their build quality and reliability enough to provide a warranty even close to that of the cee’d?

With its dramatic shift in style, European aesthetics, German engineering, unique seven-year manufacturer’s warranty and the value for money that's always been part of the Kia buying proposition, it's ideally placed to succee’d.

And the five-door model is not the end of the story. Since the cee’d was launched in February 2007 it was followed by a spacious estate version, called the SW, in September of that year. The third and final cee’d model was the three-door pro_cee’d which went on sale in February 2008.

Home-grown style

If you want a car to appeal to European customers, there's only one place to design it – Europe. That's why the Kia cee’d was honed in Kia's European design offices in Frankfurt, with input from the main design centre in Korea. The result is a thoroughly contemporary five-door design that slips seamlessly into the European C-segment landscape. At the same time, it echoes styling features highlighted on other Kia models, interspersed with the new Kia design DNA that will be phased into
future models.

The clean design theme that characterises the exterior is carried through to the cabin, and the fit and finish and attention to detail are truly exceptional. It all adds to the car’s premium feel.
Thanks to a long wheelbase, wide track and tall roofline, cee’d affords up to five occupants an amount of space that is just as impressive as their surroundings.

The semi-bucket front seats have wide cushions and firm, adjustable lumbar support on both front seats and active headrests as standard. The driver’s seat also has a standard height adjustment feature. A rake and reach adjustable steering column is also standard across the range.

The rear seats are split 60:40 to allow owners to vary passenger and luggage space. The cushions flip upwards and forwards into a vertical position, allowing the backrests to be lowered flat without the need to remove headrests first. A sizeable 340-litre boot can therefore be enlarged progressively to a maximum of 1300 litres.

The Power to Surprise

cee’d is being offered with five modern and efficient petrol and turbodiesel engines; has the comparative rarity in this class of independent front and rear suspension to the benefit of ride and handling; and is available with all the latest braking aids.

The engine line-up includes an all-new 1.6-litre CRDi turbodiesel, offered with either 89 or 113 bhp outputs; designed, engineered and manufactured in Europe, both are Euro-IV compliant. Thanks to some engine revisions in 2008, the standard power 1.6-litre CRDi now produces only 119 g/km of CO2, meaning it qualified for VED band B – only £35 per year.

Five and six-speed manual gearboxes and a four-speed automatic are available, depending on model. The full engine line-up also includes proven but updated 1.4- and 1.6-litre 16-valve petrol units offering 104 or 124 bhp, and a 138 bhp 2.0-litre turbodiesel. This range provides a comprehensive mix of performance and economy to suit all requirements and provides
over 60 per cent segment coverage. Automatic transmission is offered with either the 1.6-litre petrol or diesel engines, while the 2.0-litre diesel is unique having a six-speed manual gearbox.

While most C-segment cars have a solid beam rear axle that compromises both ride comfort and roadholding (forces affecting one rear wheel are transmitted to the other), cee’d has the comparative rarity of fully independent rear suspension.

In this respect, Kia targeted the Ford Focus and the Volkswagen Golf as the benchmark cars to beat. The result is outstanding ride and handling with excellent levels of refinement, thanks to the efforts taken to curb noise, vibration and harshness (NVH).

Kia has collaborated closely with Michelin to develop tyres that minimise rolling resistance, and therefore improve fuel economy and emissions, yet optimising roadholding and refinement. The stiff body shell of cee’d, allied to its long wheelbase and wide track, provide an excellent basis for stable and agile handling and superior ride comfort.

Kia's latest motor-driven power-steering system is standard on cee’d to help save fuel while delivering maximum low-speed assistance and higher-speed feedback and responsiveness. Powerful all-disc braking delivers excellent stopping power.

The anti-lock braking system features electronic brake force distribution, ensuring the stopping power is distributed to the wheels with most grip. Electronic stability control (ESC) incorporating brake assist is standard on top of the range Sport models and available as an option on LS grade models.

Five-star safety for all

The Kia cee’d is one of safest C-segment cars on sale today having the rare honour of achieving a five-star rating in Euro NCAP testing. Twin front and front-side airbags plus full-length curtain airbags are standard across the range. The front passenger airbag has a cut-off switch so a rear-facing child seat can be safely mounted. Two ISOFIX mounting points are fitted in the rear.

Intelligent active headrests are standard on all trim grades, minimising the risk of whiplash injury should the vehicle be hit from the rear – a rare thing in a C-segment car. In a rear-end collision the head rests move forwards to restrain the rearward movement of occupants' necks.

In the UK, Kia has a 12-model line-up based on four trim levels and five engines – 1.4- and 1.6-litre petrol units, two versions of our all new European-designed and built 1.6-litre turbodiesel and a range topping 2.0-litre turbodiesel.

The high standard specification on the entry-level S grade includes air conditioning and an air cooled glove box, a fullyintegrated MP3-ready RDS radio-CD player, rake and reach adjustable steering wheel, height and lumbar adjustment to the drivers seat, front electric windows, central locking with deadlock, six airbags and active driver and front passenger headrests.

GS trim adds 16-inch alloy wheels instead of 15-inch steel rims, remote central locking, body-coloured electric and heated door mirrors, six-speaker high-quality sound system and USB and auxiliary audio ports, which enable connection to a number of MP3 players and input sources. The customer can play MP3 files directly from a suitably loaded USB stick and a special iPod link cable is supplied. The stereo system is easily, safely and conveniently controlled by the steering wheel
multi-function controls, which are fitted as standard.

LS versions gain fully-automatic climate control with an air-quality control system, rear electric windows with anti-trap safety mechanism, adjustable dash light control, front fog lamps and half-leather upholstery.

In the spring of 2008, Kia added the SPORT trim to the cee’d line-up which is powered exclusively by the 138bhp 2.0-litre CRDi engine as developed for the pro_cee’d. This model matches the SPORT level in pro_cee’d, which was launched in March 2008. Also added at this time was the 1.6-litre CRDi automatic option.

The range topping cee’d SPORT features 17-inch alloy wheels, black bezel headlights, rear privacy glass and cruise control. The interior has part leather seats featuring a specially designed tyre tread cloth design with silver stitching highlights on seats, arm rest and steering wheel.

Full on-the-road list for the Kia cee’d:

Power Train Trim Power Power-bhp Torque - lb/ft CO2 mpg*
1.4-litre S 104@6200rpm 101@5000 rpm 145 46.3
1.6-litre S 124@6200 rpm 114@4200 rpm 152 44.1
1.6-litre CRDi S 89@4000 rpm 173@1750-2500 rpm 119 62.8
1.4-litre GS 104@6200 rpm 101@5000 rpm    
1.6-litre GS 124@6200 rpm 114@4200 rpm 152 44.1
1.6-litre auto GS 124@6200 rpm 114@4200 rpm 165 40.9
1.6-litre CRDi GS 89@4000 rpm 173@1750-2500 rpm 119 62.8
1.6-litre LS 124@6200 rpm 114@4200 rpm 152 44.1
1.6-litre auto LS 124@6200 rpm 114@4200 rpm 165 40.9
1.6-litre CRDi LS 113@4000 rpm 188@1900-2750 rpm 125 60.1
1.6-litre CRDi auto LS 113@4000 rpm 188@1900-2750 rpm 155 47.9
2.0-litre CRDi Sport 138@4000 rpm 225@1800-2500 rpm 148 50.4

*Combined

For further information please contact:

Stephen Kitson Communications Director
Direct dial 01932 832075
E-mail skitson@kia.co.uk

Sue Mulcaster
Senior Press Officer
Direct dial 01932 832073
E-mail smulcaster@kia.co.uk

Jon Walsh
Senior Press Officer
Direct dial 01932 832071
E-mail jwalsh@kia.co.uk
Anne Almeida
Press Officer and Press Fleet Coordinator
Direct dial 01932 832072
E-mail aalmeida@kia.co.uk

Full information and photography on all our products can be found at: www.kia-media.co.uk

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