ALL-NEW OPTIMA SPORTSWAGON

PRESS PACK

GENERAL SPECIFICATION

Kia Optima Sportswagon press pack

1          THE ALL-NEW KIA OPTIMA SPORTSWAGON

            Short story

  • Kia's first D-segment estate car
  • Design remains faithful to 2015 SPORTSPACE concept
  • Minimum 552 litres of cargo space with 40:20:40 split rear seats
  • one-touch folding rear seats, luggage rails and Smart Power Tailgate add to practicality
  • Powered by a highly efficient and refined 1.7-litre diesel engine
  • Up to 64.2mpg fuel economy, with CO2 emissions as low as 113g/km
  • Available with a full range of advanced driver assistance systems
  • Connectivity features include standard Android Auto or Apple CarPlay

 For the second time in two months Kia is living up to its promise to enter new market sectors with the launch of the Optima Sportswagon. Kia's first ever D-segment estate car comes to the UK hot on the heels of the Niro hybrid crossover, and gives the company further opportunities to expand its business through conquest sales. In Europe, two-thirds of D-segment sales and 75 per cent of fleet sales in the class are taken by estate cars.      

The Optima Sportswagon was designed in Europe and will be sold only in Europe. Its stylish exterior remains faithful to the highly praised SPORTSPACE concept revealed at the 2015 Geneva Motor Show. Style is not at the expense of practicality and versatility, however: the Optima Sportswagon has a minimum of 552 litres of cargo space, including two underfloor trays, and 1,686 litres with the rear seats folded. Stylish integrated roof rails are standard.  

The Optima Sportswagon is not just a workaholic. It exudes the same exterior style and interior class as the saloon on which it is based – the two cars are identical in length (4,855mm) and width (1,860mm), but the Sportswagon is 5mm taller at 1,470mm because of the roof rails.

Like the Optima saloon, it is sold exclusively with a highly efficient, torquey and refined 1.7-litre turbodiesel engine. And it is available with a full suite of advanced connectivity and active driver assistance technologies, including Android Auto, Apple CarPlay (available later in the production run), Kia Connected Services powered by TomTom®, a harman/kardon eight-speaker audio system, Autonomous Emergency Braking, Smart Cruise Control and Rear Cross Traffic Alert, to highlight just a few. 

Style AND practicality in one package

Some estate cars provide lots of space but are boxy and square. Others have sharper, more rakish lines, but sacrifice practicality as a result. The Optima Sportswagon is the best of all worlds – a sleek, beautifully proportioned D-segment car in its own right, but one with a vast amount of practicality and versatility for the business drivers who will be its primary customers.     

Practicality was given parity with style throughout the design process. A wide tailgate and low lip make it easy to load heavy items, and a Smart Power Tailgate on the range-topping model opens automatically when the smart key comes into close proximity for more than three seconds. Integrated roof rails are standard across the range.

The 40:20:40 folding rear seats allow two people to travel in comfort while still leaving space for long loads. Depending on model, there are adjustable sliding luggage rails with built-in harnesses for securing cargo.       

The remarkable thing is that this has been achieved with only minimal alteration to the dimensions of the acclaimed Optima saloon. The footprint of the two cars is identical, but the Sportswagon is 5mm taller because of its sleek roof rails. The Optima Sportswagon has 552 litres of cargo space behind the rear seats, including two underfloor storage boxes, and up to 1,686 litres with the 40:20:40 split rear seats folded.

The Optima Sportswagon is based on the SPORTSPACE concept which was one of the stars of the 2015 Geneva Motor Show, and has been modified only where legislation or practicality considerations demanded it. There are distinct treatments for grades 2/3 and the range-topping GT-Line S.

The front half of the Sportswagon, as far back as the B-pillar, is identical to the Optima saloon. From there, a rising shoulder line and more gently swept-back cabin with a raked rear window and tapering roof give the Sportswagon an elegant, sporty appearance. Depending on model, LED lamps wrap around the rear corners and there is a single exhaust outlet. The GT-Line S is distinguished by GT-Line bumpers and side sills, bespoke 18-inch alloy wheels, full LED front lamps with automatic levelling, dynamic cornering lights, a dual chrome-tipped exhaust system built into the rear diffuser, satin chrome and body-coloured exterior door handles and silver metallic trimmed side sill mouldings.

A modern high-quality interior

The Optima Sportswagon has the same modern, horizontally structured dash layout as the saloon, and the same high-quality fit and finish. The centre console of the driver-focused fascia is angled at 8.5 degrees towards the person behind the wheel. The central 7.0- or 8.0-inch touch-screen is set at exactly the same height as the instruments in the main cluster to make it easier for the driver to absorb information quickly.

The fascia is divided into upper display and lower control zones, and the number of buttons and switches has been kept to a minimum because as many functions as possible are accessed via the touch-screen, simplifying use and giving the cabin a less cluttered look.

The interior is trimmed in black cloth, black cloth with faux leather or black leather, depending on model grade. A faux leather finish has been applied to the door and centre console armrests; black leather is standard on the gearlever and steering wheel; and the door switch panels, door handles and interior bezels are trimmed with either metallic paint or satin chrome.

The impressive quality is also apparent in the soft-touch materials, interior lighting – LED at the top of the range – and, on the road, greater refinement as a result of the extensive application of sound-proofing.

The seat frames, like those in the Optima saloon, are stiff and light, reducing the levels of vibration felt by occupants. For GT-Line S the black leather seat backrest and cushion areas are arranged into wide tubular sections for greater comfort, and the leg and torso bolsters are more pronounced than those in other grades. GT-Line S seats also feature red stitching. Red stitching also features on its D-shaped steering wheel, and the range-topping model also has alloy pedals.

Fully connected with Android Auto and Apple CarPlay

The Optima Sportswagon comes with a full suite of connectivity features, including Android Auto or Apple CarPlay. Android Auto connects the car to the user's smartphone and, via pre-downloaded apps, gives access to Google Maps navigation, Google Play music, hands-free calls and texts and voice recognition. Apple CarPlay, available later in the production run, will enable full Siri voice control of the phone's apps and functions while linking the car to Apple Maps, calls and text dictation, music streaming and audiobooks.   

At the heart of it all is the latest Kia audio-visual navigation (AVN) system, operated via either a 7.0- or 8.0-inch touch-screen and featuring Bluetooth hands-free mobile phone connectivity with audio streaming. The navigation screen is linked to a rear parking camera. The AVN system includes a DAB digital radio or, depending on model, a 490-watt harman/kardon eight-speaker Premium Sound system with an external amplifier and sub-woofer and Clari-Fi technology to restore the sound usually lost when digital music files are heavily compressed.

There are USB charging points in the front and rear in every model, while the GT-Line S includes a wireless charger for topping up the batteries of compatible smartphones.

The AVN system offers the full Kia Connected Services package powered by TomTom®. This provides live traffic updates, speed camera alerts and local point-of-interest and weather reports. It is provided free for seven years.

High-strength body and active safety technologies

Like the Optima saloon, which earned a five-star rating in Euro NCAP impact tests, the Sportswagon will provide exemplary passive and active safety thanks to its high-strength lightweight body, occupant restraint systems and advanced active driver assistance features.

Just over half of the body (51 per cent) is made of advanced high-strength steels, particularly to reinforce the A- and B-pillars, side sills, floor and front wheel arches. Special attention was given to the roof and C-pillars in the transition from saloon to tourer. Six airbags are fitted as standard.

Electronic Stability Control and Vehicle Stability Management are also standard. These can automatically counteract any loss of traction when cornering or setting off on surfaces with differing levels of grip from left to right.

Depending on model, the Optima Sportswagon is available with a series of features to supplement the driver's vision and control. They include Autonomous Emergency Braking with pedestrian detection to bring the car to a halt at speeds of up to 50mph if the driver fails to react to a potential accident. Uniquely, this uses both short- and long-range radars to identify other vehicles and pedestrians over a wider range of speeds.

There is also Smart Cruise Control to maintain the distance to the car ahead; Blind Spot Detection to ensure the driver does not stray into the path of an overtaking vehicle; Lane Keep Assist to correct the steering if the car starts to drift without the indicators being activated; and Rear Cross Traffic Alert, which helps to prevent the driver from reversing out of a driveway or parking space when there is a vehicle approaching from the side.

The Optima Sportswagon also offers a 360-degree Around View Monitor which, through four strategically mounted cameras, gives the driver a bird's-eye view of the car when manoeuvring. At the top of the range, a Smart Park Assist System automatically steers the car into parallel or perpendicular parking slots while the driver works the accelerator and brakes, and there is a reversing camera and audible front and rear parking sensors in every model.

Powertrain

The Optima Sportswagon is powered exclusively by Kia’s 1.7- CRDi turbodiesel engine, which develops 139bhp and 340Nm of torque. It delivers outstanding performance for an engine of this capacity with effortless driveability.

The engine was engineered at Kia’s European research and development centre in Germany and features high-pressure common-rail fuel injection for maximum efficiency and a variable geometry turbocharger to enhance low-speed driveability while ensuring strong top-end power.

With Kia's Idle Stop & Go (ISG) engine stop/start system as standard, CO2 emissions of manual models are 113g/km, only 3g/km more than the saloon, while fuel economy is a highly impressive 64.2mpg combined. With the 7DCT dual-clutch automatic gearbox, which is available in grades 3 (optional) and GT-Line S (standard), emissions are 120g/km, while fuel economy is 61.4mpg combined.

The manual has a 0-60mph acceleration time of 9.8 seconds, while with the 7DCT 0-60mph takes 10.7 seconds. With either transmission the top speed is 124mph.

The 7DCT versions have Drive Mode Select featuring three options – Normal, Eco and Sport – which alter the transmission shift timing, throttle mapping and steering wheel weighting accordingly. Steering wheel-mounted paddles allow the driver to take manual control of gearshifting at any stage.  

Bespoke suspension settings

The Optima Sportswagon is a spacious, versatile estate car – but that doesn't mean it cannot be fun to drive. A stiff body structure, all-round independent suspension, crisp steering and powerful brakes combine to give the all-new Optima Sportswagon sharp, sporty driving characteristics with supreme long-distance comfort and refinement, aided by extensive measures to reduce noise, vibration and harshness (NVH).

It has the same fully independent suspension at all four corners as the saloon, with subframe-mounted MacPherson struts, coil springs and twin-tube gas-filled dampers at the front and a subframe-mounted multi-link system with coil springs and twin-tube gas-filled dampers at the rear. There are front and rear anti-roll bars. As a result, it delivers the same agile handling, smooth ride and high-speed stability as the saloon with which it shares its wheelbase and track widths, However, the spring and damper rates and alignment settings have been fine-tuned to take into account the Sportswagon's slighly more rear-biased weight distribution, and the fact that it is likely to be carrying heavier loads. 

Like the saloon, the Sportswagon features Kia's rack-mounted motor-driven power assisted steering system (R-MDPS). By mounting the power steering function directly on the rack rather than the column, the engineers have been able to give the Optima quicker and more linear responses to driver inputs, particularly around the straight-ahead, with greater feel. The all-new Optima Sportswagon is one of the most agile estate cars in its market segment. As an added benefit, R-MDPS gives approximately three per cent fuel savings because it draws on engine power only when the car is turning.

There are large disc brakes on all four wheels, ventilated at the front, with anti-lock (ABS), Electronic Brake-Force Distribution (EBD) and Brake Assist, giving the car powerful emergency stopping power, regardless of the force applied to the pedal by the driver. The Optima Sportswagon also comes with Hill-start Assist Control (HAC), which maintains brake pressure for two seconds after the driver releases the pedal to ensure smooth transitions when setting off on inclines.

The Optima Sportswagon in the UK

There are three trim lines for the all-new Optima Sportswagon ­– 2, 3 and GT-Line S – echoing those available for the Optima saloon. A sporty high-performance GT version will make that four variants early in 2017.

Standard equipment also matches what is available on the corresponding saloon and is unashamedly targeted at business users who make up the vast majority of buyers in this sector of the market. There are, however, certain additions exclusive to the estate. Roof rails are standard with all three trim lines, along with a luggage area DC power socket, a handle for one-touch folding of the rear seats, a luggage side partition and towing connection preparation. Level 3 adds the luggage rail system, boot lip trim and privacy glass in the rear doors, rear quarterlights and tailgate. GT-Line S is further distinguished by the Smart Powered Tailgate.

The entry-level 2 grade comes as standard with a 7.0-inch satellite navigation system with European mapping and a reversing camera, steering wheel-mounted controls, front and rear USB ports, dual automatic air conditioning with ioniser, a leather-trimmed steering wheel and gearshifter, cruise control with a speed limiter, electrically heated folding mirrors, a six-speaker DAB radio with MP3 compatibility and Bluetooth with music streaming. It has 17-inch alloy wheels, body-coloured door handles and mirrors, dual projection headlights with static cornering lights and LED daytime running lights, powered two-way driver's seat lumbar adjustment and remote central locking with a fold-away key, while the comprehensive safety provisions include Electronic Stability Control and Vehicle Stability Management, Hill-start Assist Control, Tyre Pressure Monitoring and an electronic parking brake.

Grade 3 upgrades the navigation screen to 8.0 inches, has an eight-way power-adjustable driver's memory seat with four-way electronic lumbar adjustment, heated front seats and dual projection headlights. The exterior is distinguished by 18-inch alloy wheels, chrome and body colour exterior door handles, LED front foglights and rear combination lamps and chrome-coloured side sill mouldings. The black cloth seats have faux leather sections, there are satin chrome highlights on the touch-screen bezel. Rear electric windows with an auto up/down function and an anti-trap safety feature are also found on grade 3 along with a premium vision instrument cluster, satin chrome interior door handles and gloss black window switch panels. The harman/kardon Premium Sound system is also standard, while the 7DCT version has paddle shifters for manual control and a Drive Mode Select function. Additional driver aids on grade 3 include Lane Keep Assist and a Speed Limit Warning.

GT-Line S supplements all this with different 18-inch alloy wheels, wireless mobile phone charger, 360-degree Around View Monitor, the Smart Park Assist System, Blind Spot Detection with Rear Cross Traffic Alert, Adaptive Smart Cruise Control, High Beam Assist, Autonomous Emergency Braking and a Smart Powered Tailgate. It has a tilting and sliding panoramic sunroof, LED headlights with automatic levelling, dynamic cornering lights, black high-gloss door frames, black leather upholstery with ventilated front seats and heated outer rear seats, alloy pedals, stainless steel door scuff plates, a smart key with illuminated start/stop button, LED front map lights and rear reading lights and ambient interior lighting.

Market, warranty and after-care

In keeping with every Kia, the Optima Sportswagon comes with the company’s unique-in-the-UK seven-year or 100,000-mile warranty, subject to certain wear and tear conditions. The warranty  is fully transferable should the car be sold before the time or mileage limits have been reached, and if the car is less than 18 months old or has fewer than 18,000 miles on the clock, it is topped up to match that of a new model.

For retail customers the Optima Sportswagon is available with Kia’s Care-3 and Care-3 Plus servicing packages, offering fixed-cost, inflation-proof servicing for the first three or five years. All packages cover the car, not the owner, so are transferable should the vehicle be sold.

UK Optima Sportswagon line-up

Model

Power bhp

Torque Nm

0–60 sec

Max speed mph

Average mpg

C02 g/km

1.7 CRDi 2

139

340

9.8

124

64.2

113

1.7 CRDi 3

139

340

9.8

124

64.2

113

1.7 CRDi 3 7DCT

139

340

10.7

124

61.4

120

1.7 CRDi GT-Line S 7DCT

139

340

10.7

124

61.4

120

 

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson                  Corporate Communications Director
skitson@kia.co.uk – 01932 832075 – 07795 011936

Daniel Sayles                     Press Relations Manager
dsayles@kia.co.uk – 01932 832073 – 07747 149149 

Sara Robinson                              Senior Press Officer
srobinson@kia.co.uk – 01932 832072 – 07919 482332

Carly Escritt                       Senior Press Officer
cescritt@kia.co.uk – 01932 832071 – 07557 268252

Moyosola Fujamade           Press Officer (Press Fleet Executive)
mfujamade@kia.co.uk – 01932 832069 – 07471 216343

Emily Jacklin                      Press Office Assistant
ejacklin@kia.co.uk – 01932 832079 – 07795 011475

Follow Kia on Twitter @KiaUKPR
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2          OPTIMA SPORTSWAGON ON (JUST OVER) A PAGE                                     
A quick resumé for those with a deadline looming

General

  • Kia's first D-segment estate car
  • Based on SPORTSPACE concept from 2015 Geneva Motor Show
  • Targeted primarily at business market
  • Designed in Europe and to be sold only in Europe
  • Expected to take 66 per cent of Optima sales and 75 per cent of Optima fleet sales in Europe
  • Three trim lines – 2, 3 and GT-Line S

Body

  • Identical footprint to Optima saloon, but 5mm taller because of integral roof rails
  • Five-door, five-seater front-wheel-drive estate car
  • Offers 552 litres of space behind rear seats – 42 litres more than saloon –­ including two underfloor storage boxes
  • Made up of 51 per cent advanced high-strength steels
  • Reinforced pillars, sills and floor, front arches and roof preserve saloon's rigidity and safety
  • Integrated roof rails standard

Interior

  • 40:20:40 split rear seats enhance versatility
  • Adjustable sliding luggage rails with integrated harnesses (depending on model) secure loads more effectively
  • Wide tailgate opening and low sill height for easier loading
  • Smart Power Tailgate available on the GT-Line S
  • Luxurious soft-touch materials and trim details attest to high-quality fit and finish
  • Horizontal twin-zone dash and instrumentation as in Optima saloon 

Powertrain and running gear

  • 139bhp 1.7-litre CRDi diesel engine with 340Nm of torque
  • Six-speed manual or seven-speed dual-clutch (7DCT) auto gearbox
  • Combined fuel economy of 64.2mpg (manual) or 61.4mpg (7DCT)
  • CO2 emissions 113g/km (manual) or 120g/km (7DCT)
  • Revised springs, dampers and suspension alignment to take into account slightly more rear-biased weight distribution
  • Rack-mounted power steering (R-MDPS)
  • Extensive sound-proofing and acoustic damping to lower NVH 

Technology and safety features available

  • Wireless phone charger
  • Kia Connected Services powered by TomTom® giving speed camera, weather, traffic and local point of interest information
  • One of the first Kias with standard Android Auto or Apple CarPlay (later in production run), giving access to maps, music, hands-free calls and texts and voice recognition through smartphone apps
  • Advanced active safety technologies include Autonomous Emergency Braking, Smart Cruise Control, Lane Departure and Blind Spot Detection systems, Lane Keeping Assist and Rear Cross Traffic Alert
  • Autonomous Emergency Braking uses both long- and short-range radars to read the road at higher speeds and longer distances than other systems
  • DAB radio standard, with 490-watt harman/kardon Premium Sound system featuring Clari-Fi digital music restoration technology on all but the entry-level model

 

3          DESIGN                                                                                                          

Lots of space with Kia's inimitable style

The SPORTSPACE concept, unveiled at the 2015 Geneva Motor Show, gave clues that Kia was on the verge of entering the D-segment estate car market for the first time, and the Optima Sportswagon fulfils that promise. The Optima Sportswagon is the SPORTSPACE in showroom clothing, with changes kept to a minimum and only made where they were needed to improve practicality, keep production and ownership costs down or satisfy legislation. 

It slots into an important sector in Europe, especially for fleet sales. Around two-thirds of segment sales are taken by estates, and in the fleet market this rises to 75 per cent. 

There are two kinds of D-segment estate car. Some go all out for style, with the result that they offer little more space than the saloons and hatchbacks they are based on, and are often compromised for versatility. Others are cavernous inside, but frequently look like glass-sided vans. The Optima Sportswagon offers the best of all worlds.

Kia has not deliberately set out to create the most voluminous car in its class, although a standard boot capacity of 552 litres (including two underfloor trays), rising to 1,686 litres with all three rear seats folded makes the Sportswagon thoroughly practical. The 40:20:40 split of the rear seats and adjustable sliding luggage rails with integrated harnesses mean it is equally versatile. 

But it is one of, if not the, most stylish D-segment estates, maintaining Kia's reputation for producing cars that are immensely desirable and beautifully crafted without losing sight of the fact that people need to use and live with them. It is this combination of style, class and usability which sets the Optima Sportswagon apart from its contemporaries. 

Exterior design

The Sportswagon features the same sharp lines, smooth bodywork and crafted surfaces as the saloon on which it is based, and the front half of both cars from the bonnet to the B-pillar is identical. Most of their dimensions are the same, too – an overall length of 4,855mm, wheelbase of 2,805mm and width of 1,860mm. The only minor difference is in height, which grows by 5mm to 1,470mm in the Sportswagon because of the stylish, integrated roof rails.    

The rear half of the Sportswagon is characterised by a strong, rising shoulder line and a gently sloping roofline which give the cabin its swept-back appearance and distinctive tourer body shape. The rear overhang adds visual volume, but in an elegant way thanks to the raked rear window and tapering roofline. As a result, the Sportswagon has a genuinely athletic stance in a market segment noted for conservatism. Wide tail lamps – LED with a black bezel on the GT-Line S – wrap around the rear corners. The rear bumper of the GT-Line S houses a diffuser section containing double exhaust tailpipes.

The European estate market is dominated by so-called premium brands, so it was vital that for its first foray into this sector, Kia should come up with a design that would stand out and give the car a visual identity to match its quality and technology. Not surprisingly, as the Sportswagon will be sold only in Europe, the responsibility fell to the company's European Design Centre in Frankfurt, led by Chief Designer Gregory Guillaume.  

Guillaume explains: “Obviously the car was going to be based on the existing Optima package, but we also knew it was going to be compared to some very handsome and stylish competitors, so we wanted to take the strong styling elements of the saloon and transfer them to the wagon. 

"The first challenge was to look at the mass of the car behind the C-pillar – an area most competitors signify with as long a final window as possible to delineate the load space. We felt we could do something different and so we applied a much larger D-pillar. This gives the car differing and individual proportions – we believe it endows Sportswagon with a sportier, almost elongated-hatchback look.

“The Optima saloon also had a strong and unique feature in terms of the chrome bar that runs over the windows and down to the C-pillar. The chrome line is a complex feature rotation through three different planes. We did not want to lose that distinct feature, and so we re-interpreted it to deliver strong ‘spear-like’ styling line along the roof to the new D-pillar. The end result is a wagon that looks like no other on the market.”

The Optima Sportswagon shares the already admired styling of the saloon in most other respects, with clear character lines above the side sills and the distinctive treatment above and below the front bumper – incorporating the Kia 'tiger-nose' grille. 

At the rear, the fifth door is clean and functional, but makes a strong contribution to the car’s overall appearance by emphasising its width and endowing it with a ‘planted’ appearance – a feature now part of Kia’s on-road distinctiveness. 

Guillaume added: “The Sportswagon design challenge was to ensure this didn’t just look like a saloon car with a bit more roof tagged on. It is clearly a car for European customers – this is where the market lies – and at the Frankfurt Design Centre we believe we have taken a further great stride in making Kia stand out from the crowd.” 

There are distinct treatments for standard-grade models and the range-topping GT-Line S, which is distinguished by GT-Line bumpers and side sills, bespoke 18-inch alloy wheels, full LED front lamps with automatic levelling, dynamic cornering lights, LED rear combination lamps, a dual chrome-tipped exhaust system built into a rear diffuser, satin chrome and body-coloured exterior door handles and silver metallic trimmed side sill mouldings.  

A modern high-quality interior

The interior of the Sportswagon, like the exterior, exudes appeal, quality and usability in equal measure. Practical considerations were given parity with style throughout the design process. 

There is a wide tailgate and low lip – 19mm and 25mm better respectively than in the saloon – with a lift-over height reduced by 97mm to make it easy to load heavy items. The range-topping GT-Line S has a Smart Power Tailgate which opens automatically when the smart key comes into close proximity for more than three seconds. It allows owners to set the opening height to suit their own reach or how much clearance is available in their garage. Stylish, integrated roof rails are standard across the range, allowing 100kg of luggage to be transported outside the car. 

The 40:20:40 split folding rear seats allow two people to travel in comfort while still leaving space for long loads. Depending on model, there are adjustable sliding luggage rails with built-in harnesses for securing loose items. The expansive and rectangular boot offers 552 litres of space – 42 litres more than the saloon – including two underfloor storage boxes. 

Alternatively, the seats can be folded in one of several combinations to create a maximum load space of 1,686 litres, making the Sportswagon highly competitive as a working wagon. When fitted with a tow bar, the Optima Sportswagon can haul a 1,800kg braked trailer (manual transmission) or 1,500kg (7DCT gearbox), and both can pull a 750kg unbraked trailer. 

The Sportswagon has the same modern, horizontally structured dash layout as the saloon, and the same high-quality fit and finish. The centre console is angled at 8.5 degrees towards the person behind the wheel. The central 7.0- or 8.0-inch touch-screen is set at exactly the same height as the instruments in the main cluster to make it easier for the driver to absorb information quickly. 

The fascia is divided into upper display and lower control zones, and the number of buttons and switches has been kept to a minimum because as many functions as possible are accessed via the touch-screen, simplifying use and giving the cabin a less cluttered look. The display and control zones are separated by a horizontal chrome strip which enhances the increased width of the cabin. 

The interior is trimmed in black cloth, black cloth with faux leather or black leather, depending on trim grade. A faux leather finish has been applied to the door and centre console armrests; black leather is standard on the gearlever and steering wheel; and the door switch panels, door handles and interior bezels are trimmed with either metallic paint or satin chrome, depending on model. 

The quality is also apparent in the soft-touch materials, interior lighting – LED at the top of the range – and, on the road, the greater levels of refinement as a result of the application of increased sound-proofing. 

The A-list nature of the interior is reinforced by the new levels of connectivity and technology on board. Every model has satellite navigation with European mapping accessed via a 7.0- or 8.0-inch touch-screen and linked to Kia Connected Services featuring TomTom® traffic and speed camera alerts, weather reports and local search information. Bluetooth with music streaming, reversing sensors and a reversing camera are also integrated, while at the top of the range a wireless mobile phone charger and 360-degree Around View Monitor are standard. Every model also has a Thin Film Transistor (TFT) 3.5-inch mono or 4.3-inch colour supervision instrument cluster.

The sensation of comfort and luxury is reinforced by the amount of space for up to five occupants. The already extensive headroom of the saloon is improved by 19mm in the rear of the Sportswagon: in all other respects head, leg and shoulder room are identical. 

The seat frames, like those in the Optima saloon, are stiff and light, reducing the levels of vibration felt by occupants. For GT-Line S the black leather seat backrest and cushion areas are arranged into 47.5mm wide tubular sections for greater comfort, and the leg and torso bolsters are 14.4mm and 25.9mm respectively more pronounced than those in other grades. GT-Line S seats also feature red stitching. A D-shaped steering wheel and alloy pedals are also standard on this model.

4          THE TECHNICAL STORY

 Efficient, comfortable and fun to drive

Around three out of every four sales of the Optima Sportswagon will be to company fleets, where whole-life running costs for operators and benefit-in-kind taxation (BIK) for users are the most influential factors. With this in mind, Kia will market the Sportswagon with a single, highly efficient and refined 1.7-litre CRDi turbodiesel engine, paired to either a six-speed manual or a seven-speed (7DCT) double-clutch automatic transmission. 

The 1.7-litre CRDi engine

Kia’s 1.7-litre (1,685cc) four-cylinder 16-valve CRDi turbodiesel engine develops 139bhp at 4,000rpm and 340Nm of torque starting at a just 1,750rpm. It delivers outstanding performance for an engine of this capacity with effortless driveability.

The engine was engineered at Kia’s European research and development centre in Germany and features high-pressure common-rail fuel injection for maximum efficiency and a variable geometry turbocharger to enhance low-speed driveability while ensuring strong top-end power. Maximum torque is available from 1,750rpm to 2,500rpm. Measures to enhance efficiency include a piston coating which reduces internal friction, while engine noise has been minimised thanks to the addition of a timing chain crank sprocket.

With the Idle Stop & Go (ISG) engine stop/start system as standard, CO2 emissions of manual models are 113g/km, only 3g/km more than the saloon, while fuel economy is a highly impressive 64.2mpg. With the 7DCT dual-clutch automatic gearbox, which is available in grades 3 (optional) and GT-Line S (standard), emissions are 120g/km, while fuel economy is 61.4mpg. 

The manual has a 0-60mph acceleration time of 9.8 seconds and a top speed of 124mph, while with the 7DCT 0-60mph takes 10.7 seconds instead and the top speed is also 124mph.

Like the manuals, 7DCT versions feature Kia’s EcoDynamics fuel-saving, CO2-reducing ISG system as standard. The 7DCT versions also have a Drive Mode Select system featuring three options – Normal, Eco and Sport – which alter the transmission shift timing, throttle mapping and steering wheel weighting accordingly. Steering wheel-mounted paddles allow the driver to take manual control of gearshifting at any stage.

6-speed manual and 7DCT transmissions

The seven-speed (7DCT) dual-clutch automatic transmission was developed in-house at Kia's Namyang research and development centre in South Korea with the aim of enhancing fuel efficiency while delivering the comfort and smoothness of a torque converter transmission in automatic mode with the sportiness of a manual when the driver chooses to take control of gearchanging via the steering wheel-mounted paddle shifters.

One clutch operates the odd-numbered gears and the other the even-numbered ratios, ensuring that the transmission is primed for the next up- or downshift. As a result, torque losses during shifting are reduced, improving efficiency, while gearchanges are at least as smooth as with the best torque converter auto.

The manual is a slick-shifting unit with the forward gears arranged in a double-H pattern and reverse to the left and up, selected by first raising a collar around the shift lever. Long gearing for the higher ratios and optimised software for the gearshift advisory system help the driver to get maximum fuel efficiency with no loss of driveability.

ISG

Kia’s Intelligent Stop & Go (ISG) engine stop/start system turns off the engine when the car is stationary in traffic. With manual models the driver must first put the gearlever into neutral and release the clutch pedal. The engine restarts immediately as soon as the clutch pedal is partially pushed (manual) or the brake pedal is released (7DCT). As a result, no fuel is wasted and no emissions are pumped into the atmosphere when the car is stationary.

ISG consists of crankshaft position, battery and vacuum sensors plus neutral, on-off and clutch switches that feed into an electronic control unit. This operates the ISG starter, intelligent alternator and cluster. The air conditioning units and bonnet switch also feed into the ISG ECU.

The crankshaft position sensor measures the crank angle during engine run-out and monitors it while the vehicle is stopped, ensuring the starter is activated for as short a time as possible by optimising cranking and combustion. The battery sensor monitors the battery condition and temperature, while the clutch and neutral switches recognise when the driver wishes to continue driving and ensure the engine is started. There is a brake booster pressure sensor to make sure the engine continues to operate if brake boost falls too low.

A heavy-duty maintenance-free AGM (Absorbent Glass Mat) battery delivers the power necessary to run the system, and intelligent alternator management reduces drain on the battery while accelerating and recharges the battery when coasting and braking. The system has been engineered not to stop the engine during warm-up from a cold start or if the air conditioning system is working hard. Drivers can also manually turn off the ISG system through a switch on the dashboard. 

UK Optima Sportswagon: performance, economy and emissions  

Model

Power bhp

Torque Nm

0–60 sec

Max speed mph

Average mpg

C02 g/km

1.7 CRDi ‘2’

139

340

9.8

124

64.2

113

1.7 CRDi ‘3’

139

340

9.8

124

64.2

113

1.7 CRDi ‘3’ 7DCT

139

340

10.7

124

61.4

120

1.7 CRDi ‘GT-Line S’ 7DCT

139

340

10.7

124

61.4

120

 

Finely tuned for a sporty drive

The Optima Sportswagon is a spacious, versatile estate car – but that doesn't mean it cannot be fun to drive. A stiff body structure, all-round independent suspension, crisp steering and powerful brakes combine to give the Optima Sportswagon sharp, sporty driving characteristics with supreme long-distance comfort and refinement, aided by extensive measures to reduce noise, vibration and harshness (NVH). 

The stiff yet light body shell features 51 per cent advanced high-strength steel in its structure. These higher-strength steel alloys are used to reinforce the A and B pillars, side sills, roof, floor and front wheel arches, giving the Sportswagon impressively high structural integrity. Structural adhesive is also heavily used to bond body panels together. 

The stiff body shell provides an ideal platform for the uprated suspension and the steering to work without having to compensate for torsional flex. The Optima Sportswagon is therefore better able to isolate vibrations and bumps on poor road surfaces, improving ride comfort and agility. 

The Optima Sportswagon has the same fully independent suspension at all four corners as the saloon, with subframe-mounted MacPherson struts, coil springs and twin-tube gas-filled dampers at the front and a subframe-mounted multi-link system with coil springs and twin-tube gas-filled dampers at the rear. There are front and rear anti-roll bars.

As a result, it delivers the same agile handling, smooth ride and high-speed stability as the saloon with which it shares its wheelbase and track widths, However, the spring and damper rates and alignment settings have been fine-tuned to take into account the Sportswagon's slightly more rear-biased weight distribution, and the fact that it is likely to be carrying heavier loads.   

The front and rear subframe mounting points are particularly widely spaced to the benefit of ride comfort, and there are four front bushing points to increase lateral stiffness, while the bearings are especially robust. This results in improved steering responsiveness and greater cornering traction, with less delay when the car needs to settle after a severe road surface-induced jolt. 

At the rear there are large dual suspension arms on each side, with thick, absorbent bushes. This improves stability and bump absorption, aided by the long wheelbase. 

It is an arrangement which provides ideal wheel alignment and body control even under high cornering loads, with good suspension travel and supple damping over a typically broken B-road surface. The Optima Sportswagon is extremely stable in crosswinds or when suddenly changing lanes on the motorway, helping to ensure the car remains under the driver’s complete control. 

Like the saloon, the Sportswagon features Kia's rack-mounted motor-driven power assisted steering system (R-MDPS). By mounting the power steering function directly on the rack rather than the column, the engineers have been able to give the Optima quicker and more linear responses to driver inputs, particularly around the straight-ahead, with greater feel. The all-new Optima Sportswagon is one of the most agile estate cars in its market segment. As an added benefit, R-MDPS gives approximately three per cent fuel savings because it draws on engine power only when the car is turning.      

There are large disc brakes on all four wheels, ventilated at the front, with anti-lock (ABS), Electronic Brake-Force Distribution (EBD) and Brake Assist, giving the car powerful emergency stopping power, regardless of the force applied to the pedal by the driver. The Optima Sportswagon also comes with Hill-start Assist Control (HAC), which maintains brake pressure for two seconds after the driver releases the pedal to ensure smooth transitions when setting off on inclines. 

Low levels of NVH complement the premium quality 

Comprehensive measures to counter NVH ensure that the Optima Sportswagon has the refinement to match its upmarket appearance, quality and technology features. The stiff bodyshell again provides an ideal platform for this, while the low drag co-efficient of 0.30 brings about significant improvements in wind noise. 

Innovations to help towards this include a large under-floor cover and highly effective windscreen seals, each of which contribute two per cent to the reduction in wind noise while improving aerodynamics and, consequently, fuel consumption. 

Extensive dashboard insulation lowers the amount of engine noise able to enter the cabin by four per cent, and the latest version of the 1.7-litre CRDi engine has undergone extensive engineering to improve acoustic refinement. Large cross-member bushings front and rear eliminate a greater proportion of road noise while reducing the vibrations transmitted through the floor and steering wheel. 

The part played by the stiff body shell in lowering NVH is also significant. With a particularly rigid body frame and stiff body panels and engine mounts, there is a significant reduction in vibration throughout the cabin. Even the design of the alloy wheels helps to cut vibrations created by poor road surfaces. All of this has enabled the engineers to make subtle changes to the car's suspension geometry to reduce vibrations and road noise while enhancing the car's dynamic abilities.   

Comprehensive accident-avoidance features

Kia's policy has always been that the best way to survive an accident is not to have one, and with that in mind the Optima Sportswagon is available with advanced active collision-avoidance systems to complement the extensive range of features fitted as standard. 

All versions have anti-lock brakes with Electronic Brake-force Distribution and Brake Assist so that the car comes to rest in the shortest possible distance in an emergency, regardless of the pressure applied to the pedal by the driver. Electronic Stability Control and Vehicle Stability Management prevent the car from skidding in corners or when accelerating on surfaces with different levels of grip between left and right. And Hill-start Assist checks the car for two seconds when setting off on inclines to prevent it rolling backwards. 

Cruise control with a speed limiter is fitted to grades 2 and 3, and Adaptive Smart Cruise Control is standard on the GT-Line S.

Emergency Stop Signalling flashes the high-level brake light in an emergency stop to warn the drivers of following vehicles, while the Tyre Pressure Warning system ensures the driver is given advanced notice of a loss of pressure long before it could lead to sudden deflation. 

Static or dynamic cornering lights, depending on model, provide greater night-time vision when turning. 

Seat-belt pre-tensioners reduce the forces on the wearer’s chest in a collision and ISOFIX top tethers and anchors are fitted to allow child seats to be mounted. A passenger airbag cut-off switch is standard to permit a rear-facing child seat to be carried in the front of the car. 

Speed-sensing automatic door locks ensure the security of all passengers. They are automatically disabled in the event of an accident.

5          TECHNOLOGY                                                                                                

Fully connected to enhance comfort, convenience and safety 

The Optima Sportswagon mirrors the saloon in being a fully connected car, with advanced technology options to enhance comfort, convenience and safety.

Every version is fitted with a 7.0- or 8.0-inch touch-screen satellite navigation display in the centre of the dashboard, and features Bluetooth hands-free mobile phone connectivity with audio streaming. The navigation screen has a full colour display with a rear parking camera. There are also USB charging points in the front and rear in every model. 

The touch-screen infotainment system is paired as standard with a six-speaker audio on the entry-level model, while other versions feature a powerful 490-watt Harman Kardon Premium Sound system with eight speakers, an external amplifier and Clari-Fi, which restores sound lost with heavily compressed digital music files. 

All models are linked to Kia Connected Services with TomTom®, accessed through the owner's smartphone. This provides live traffic updates refreshed once a minute, with suggested alternative routes to avoid congestion; weather forecasts; local searches under 500 categories, from Kia dealerships and petrol stations to restaurants and supermarkets; and alerts for speed cameras and accident blackspots.

harman/kardon audio, wireless phone charging and Android Auto

Kia has had a 15-year relationship with renowned car audio experts Harman International, whose engineers were involved in the design and development of the Sportswagon's interior from the outset to ensure the audio system components could be integrated without compromise. Hundreds of hours were then spent fine-tuning the system specifically for the Sportswagon, taking into account its size, seating configuration and interior materials. 

The top-of-the-range GT-Line S comes with a wireless charger for compatible mobile devices, located in the base of the centre console. Occupants are therefore able to recharge mobile phones or MP3 players without the inconvenience of wires and connectors, which frequently change when new devices are introduced. The wireless charger features foreign object detection, switches on automatically when a phone is placed upon it and displays the phone's charge status in the instrument cluster. An in-built safety system prevents overheating, while drivers and passengers are warned if they are about to leave the car with the phone still on the charging pad.

Additionally, the Sportswagon is available with Android Auto with Android phones running 5.0 (Lollipop) or higher, and will offer Apple CarPlay with iPhone 5 or newer later in the production run. Android Auto connects the car to the user's smartphone and, via pre-downloaded apps, gives access to Google Maps navigation, Google Play music, hands-free calls and texts and voice recognition. Apple CarPlay will enable full Siri voice control of the phone's apps and functions while linking the car to Apple Maps, calls and text dictation, music streaming and audiobooks.  

Improving visibility and avoiding accidents

The GT-Line S also has a 360-degree Around View Monitor which, through four strategically mounted cameras, gives the driver a bird's-eye view of the car when manoeuvring. In addition there is a Smart Park Assist System which automatically steers the car into parallel or perpendicular parking slots while the driver works the accelerator and brakes. There is a reversing camera integrated into the central touch-screen and audible front and rear parking sensors in every model.

The LED front lights in GT-Line S are supplemented with Dynamic Cornering Headlights, which sweep the road in line with steering wheel movements, plus High Beam Assist and Blind Spot Detection. Rear Cross Traffic Alert warns drivers about to pull out of a perpendicular parking space into the path of a vehicle approaching from the side, while Lane Keep Assist and a Speed Limit Information are fitted from the mid-grade level 3.

Kia's Autonomous Emergency Braking system fitted to the ‘GT-Line S’ model, is unique in class. It employs both short- and long-range radar systems so that it can detect vehicles and pedestrians at greater distances and higher speeds. The short-range radar operates at typical city speeds of up to 31mph. Between 19mph and 50mph the longer-range radar also comes into play to detect obstacles in the car's path and respond by automatically slowing the Sportswagon to a complete stop if necessary. The pedestrian detection function operates at up to 37mph.

Blind Spot Detection acts as an extra pair of eyes for the driver when changing lanes. Sensors monitor the sides of the car and warn the driver of vehicles approaching from the left or the right. Rear Cross Traffic Alert adds to this by monitoring difficult-to-see areas when the Sportswagon is reversing out of driveways or perpendicular parking bays, using the Blind Spot Detection system to alert the driver. Both these safety features are fitted to the ‘GT-Line S’ model. 

Lane Keep Assist, which is fitted to both the ‘3’ and ‘GT-Line S’ grades, warns a tired driver who may be about to stray into the path of a vehicle approaching from behind. It uses a camera placed behind the rear-view mirror to 'film' the lane ahead and passes the information on to an electronic control unit that detects the lane and markings. If the control unit recognises that the car has left its lane with no indicator activated, it issues sound and visual alerts to the driver and steers the Sportswagon back into its lane if necessary. 

High Beam Assist, which features on the ‘GT-Line S’ grade switches between full and dipped beam automatically when there are other vehicles in in the vicinity on unlit roads. The Sportswagon driver therefore has optimum night-time visibility at all times. 

Cruise control with a speed limiter is fitted to Optima 2 and 3, while the Adaptive Smart Cruise Control standard on GT-Line S automatically maintains the pre-set distance to cars ahead, braking and accelerating the Sportswagon automatically and therefore minimising the risk of nose-to-tail accidents.

 

6          RANGE FINDER

Three trim lines echoing those for the Optima saloon 

There are three trim lines for the all-new Optima Sportswagon ­– 2, 3 and GT-Line S – echoing those available for the Optima saloon. A sporty high-performance GT version will make that four variants early in 2017.

Standard equipment also matches what is available on the corresponding saloon and is unashamedly targeted at business users who make up the vast majority of buyers in this sector of the market. There are, however, certain additions exclusive to the estate. Roof rails are standard with all three trim lines, along with a luggage area DC power socket, a handle for one-touch folding of the rear seats, a luggage side partition and towing connection preparation. Level 3 adds the luggage rail system, boot lip trim and privacy glass in the rear doors, rear quarter lights and tailgate. GT-Line S is further distinguished by the Smart Powered Tailgate.

The entry-level 2 grade comes as standard with a 7.0-inch satellite navigation system with European mapping and a reversing camera, steering wheel-mounted controls, front and rear USB ports, dual automatic air conditioning with ioniser, a leather-trimmed steering wheel and gearshifter, cruise control with a speed limiter, electrically heated folding mirrors, a six-speaker DAB radio with MP3 compatibility and Bluetooth with music streaming. It has 17-inch alloy wheels, body-coloured door handles and mirrors, dual projection headlights with static cornering lights and LED daytime running lights, powered two-way driver's seat lumbar adjustment and remote central locking with a fold-away key, while the comprehensive safety provisions include Electronic Stability Control and Vehicle Stability Management, Hill-start Assist Control, Tyre Pressure Monitoring and an electronic parking brake.

Grade 3 upgrades the navigation screen to 8.0 inches, has an eight-way power-adjustable driver's memory seat with four-way electronic lumbar adjustment, heated front seats and dual projection headlights. The exterior is distinguished by 18-inch alloy wheels, chrome and body colour exterior door handles, LED front foglights and rear combination lamps and chrome-coloured side sill mouldings. The black cloth seats have faux leather sections, there are satin chrome highlights on the touch-screen bezel. Rear electric windows with an auto up/down function and an anti-trap safety feature are also found on grade 3 along with a premium vision instrument cluster, satin chrome interior door handles and gloss black window switch panels. The harman/kardon Premium Sound system is also standard, while the 7DCT version has paddle shifters for manual control and a Drive Mode Select function. Additional driver aids on grade 3 include Lane Keep Assist and a speed limit warning.

GT-Line S supplements all this with different design 18-inch alloy wheels, a wireless mobile phone charger, 360-degree Around View Monitor, the Smart Park Assist System, Blind Spot Detection with Rear Cross Traffic Alert, Adaptive Smart Cruise Control, High Beam Assist, Autonomous Emergency Braking and a Smart Powered Tailgate. It has a tilting and sliding panoramic sunroof, LED headlights with automatic levelling, dynamic cornering lights, black leather upholstery with ventilated front seats and heated outer rear seats, alloy pedals, stainless steel door scuff plates, a smart key with illuminated start/stop button, LED front map lights and rear reading lights and ambient interior lighting.

 

7          THE BUSINESS CASE                                                                                     

Efficient diesel engine cuts running costs and taxation 

The Optima Sportswagon will primarily be a business car. As such, whole-life running costs, leasing rates and benefit-in-kind taxation (BIK) are the major concerns for operators and owners/users. That is why the Optima Sportswagon is sold exclusively with a highly efficient, powerful and refined 1.7-litre CRDi turbodiesel engine.

A 2015 Kia survey of fleet managers reported that the average CO2 figure of the cars they operate is 134g/km, and they confidently expected the number of environmentally friendly vehicles in their fleets to increase to more than 40 per cent before 2020. The Optima Sportswagon is ideally positioned to take advantage of this: both manual and 7DCT versions are well below that 134g/km average CO2 figure thanks to the standard inclusion of Kia's ISG (Intelligent Stop & Go) engine stop/start system.

Well over half of the fleet managers in the survey said they monitor whole-life running costs and 17 per cent cited BIK as a deciding factor in choosing models.

With CO2 emissions of 113g/km, manual versions of the Optima Sportswagon have a BIK rating of 19 per cent in 2016-17, while for the 7DCT versions with a CO2 figure of 120g/km the rating is 21 per cent. Meanwhile, fuel consumption of more than 60mpg attainable with all versions means that fleet running costs will be low.

For private owners there are benefits, too. The standard rate of Vehicle Excise Duty, or road tax, is just £30 per year for all models after the first, free initial registration.   

The Optima Sportswagon’s stylish design and high-quality finish are expected to be reflected in high residual values, which will in turn mean low monthly leasing bills for operators. The comprehensive safety features and low repair costs keep insurance rates down. And, as with any Kia, servicing requirements were factored in from the start of the design and engineering process to ensure the minimum of down time and cost when the car has to go in for routine maintenance, which is required only once a year or at 20,000-mile intervals, whichever comes soonest. 

Kia’s Care-3 and Care-3 Plus servicing packages, offering fleet and retail

customers fixed-cost, inflation-proof servicing for the first three or five years, are available. All work is carried out by trained technicians using genuine Kia parts and specified oils. All packages cover the car, not the owner, so are transferable.  If a vehicle with a Care-3 package is sold the next owner may upgrade to the five-year service package. 

Last but not least, the car comes with Kia’s industry-leading seven-year or 100,000-mile warranty, subject to conditions covering wear and tear items. The warranty is transferable to subsequent owners.

 

Fuel consumption (mpg) and CO2 (g/km)

 

Urban

Ex urban

Combined

CO2

1.7 CRDi 2

54.3

74.3

64.2

113

1.7 CRDi 3

54.3

74.3

64.2

113

1.7 CRDi 3 7DCT

54.3

67.3

61.4

120

1.7 CRDi GT-Line S 7DCT

54.3

67.3

61.4

120

 

Benefit-in-kind taxation rates and VED bands (2016-17)

 

Tax rate

VED Band

1.7 CRDi 2

19%

C

1.7 CRDi 3

19%

C

1.7 CRDi 3 7DCT

21%

C

1.7 CRDi GT-Line S 7DCT

21%

C

 

Insurance

 

Group

1.7 CRDi ‘2’

19

1.7 CRDi ‘3’

20

1.7 CRDi ‘3’ 7DCT

20

1.7 CRDi ‘GT-Line S’ 7DCT

20

 

Servicing

Servicing is required every 20,000 miles or once a year, whichever comes soonest.

The magnificent seven-year warranty

Kia set a new benchmark in 2007 when it launched the cee'd with an industry-best seven-year warranty.  That demonstration of faith in the quality and reliability of Kia products was subsequently extended to cover every model.

A major benefit is that it is transferable to subsequent owners at no charge as long as the seven-year time limit has not been reached and the mileage is below 100,000.  If the car is sold when less than 18 months old or with less than 18,000 miles on the clock, the warranty is topped up to match that of a new model.

The mechanical warranty is supported by a 12-year anti-perforation warranty and a five-year paint warranty.

 

8 MANUFACTURING AND THE ENVIRONMENT

Built at Hwasung, Kia’s major plant 

The Optima Sportswagon is built alongside all European versions of the Optima saloon at the Hwasung plant in Asan Bay.

Hwasung is Kia's largest factory anywhere in the world, with a production capacity of 600,000 cars a year. It opened in 1989 and manufacturing began in 1991. Hwasung is also home to a 200-acre proving ground with 16 driving courses, opened in 1993, and it houses an employee sports centre, giving the 12,000 workers and their families access to gymnasiums, swimming pools, squash courts and weight-training and community facilities. 

In recent years Hwasung has undergone major changes to improve the quality of production processes and the cars leaving the factory gates. The improved quality has been recognised by the American publication Consumer Reports. 

Constant efforts are also being made to minimise the plant's effect on the environment. There have been major initiatives to increase recycling, reduce the amount of pollutants and waste in the production process, lower greenhouse gas emissions and cut air pollution through more eco-friendly production systems. Energy-saving measures have also been introduced, and Hwasung has sent no waste to landfill since 2008. 

Improved paint facilities have been installed and every aspect of vehicle production has been scrutinised to ensure the plant uses less energy. Water and power consumption, dust, CO2, contaminants and the amount of waste per vehicle have all been reduced. 

Waste reduction

Kia has made reducing the amount of raw materials being fed into the production process a major priority in each of its production facilities. The last few years have seen significant progress in reducing waste, increasing recycling and developing cleaner production processes. 

The overall waste generated by Hwasung is under constant review and a number of programmes have seen dramatic improvements.  Recycling has increased and now stands at well over 90 per cent. Exhaust pollutants from Hwasung – dust, NOx and SO2 – have also decreased dramatically. 

New technology is playing a significant part in environmental improvement. Typical cast melting furnaces produce large amounts of dust, and contained within this is a high proportion of zinc. The captured dust is treated and the zinc extracted before being re-used within the production process. 

Pump invertors have been fitted to coolant and collectant pumps to control the rpm according to load. This has led to energy savings and a reduction in CO2 equivalent to around 4,000 tons per year. 

Another simple energy-saving process has been implemented within Hwasung’s huge and complex air conditioning systems. A fixed amount of heat was supplied to some areas of the plant, regardless of the outside temperature. Using smart control units, the fans now run to supply heat only where and when needed. 

More technology is being employed in the machining shops where gearboxes are produced. Compressed air is used as a coolant when machining intricate gearbox internals, rather than cutting oil, helping to reduce oil use to less than half of one per cent. 

And at the end of a car's life…

Hwasung is also instrumental in the development of end-of-life treatment technologies to reduce the environmental and social impact of Kias. It is home to Kia's major Automobile Resource Regeneration centre, which not only dismantles cars once they are no longer serviceable, but is also helping to devise new ways in which Kias are designed and assembled, as well as with the choice of materials used in manufacturing. 

Modern cars contain explosive materials to trigger their airbags in an accident and large quantities of environmentally hostile solids and liquids which must all be recycled or disposed of safely. Metal components such as the car body, engine and gearbox are relatively easy to recycle, as is the battery and exhaust catalyst, but plastics and rubbers present a greater challenge. Now only 5 per cent of a scrapped car is incinerated without energy recovery. 

Kia has developed an eight-stage dismantling process at its ARR centres to recoup as many materials as possible for re-use while ensuring the few components which cannot be recycled are disposed of with the minimum environmental impact. Once the car to be scrapped has been registered it is taken into an explosives chamber where its airbags are triggered in a spectacular display of pyrotechnics. The car is then pre-treated for scrappage before all fluids are removed. The exterior, interior and powertrain components are systematically removed in sequence and finally the remnants of the car are crushed in a press.

The ARR centres work on a conveyor system, just like when cars are being made, so that large numbers can be dismantled and recycled in a short time span. 

Eco-friendly recognition

The green landscape around Kia facilities is an important part of each plant make-up. One ongoing programme is based on a number of ecology gardens which are filled with trees and plants resistant and also sensitive to environmental changes in air pollution. This has the added benefits of providing a more comfortable environment for the staff and local population and offsetting some of the CO2 output from the facility. 

These gardens are continually monitored since they act as real-world indicators of air quality. Each site is broadening the green patches in and around its compound and constantly monitors air pollution in neighbouring communities. A monthly task for each facility is a stream clean-up programme, where Kia cleans and maintains local, natural water courses. This is not only to monitor cleanliness but also to keep them maintained for local communities to enjoy. 

The overall effect of the many green initiatives has resulted in Hwasung being officially recognised as an eco-friendly worksite by the South Korean Ministry of the Environment.

 

10        FREQUENTLY ASKED QUESTIONS

            We've anticipated what you're likely to ask us 

  1. Why are you introducing a D-segment estate only now, given their importance in Europe?
  2. A. Until now we have not had the production capacity to introduce a model which is wanted by customers in only one part of the world – Europe. We had to use our manufacturing capability to satisfy demand in as many countries as possible. But the opening of our new plant in Mexico this year means we have been able to free up some capacity in South Korea, and that is being used to enter new market sectors with cars like the Niro dedicated hybrid and Optima Sportswagon.   

 

  1. How significant a model will the Optima Sportswagon be?
  2. A. In some European countries the Sportswagon will claim 80 per cent of our D-sector sales, and overall it will take about 66 per cent of Optima sales in Europe. Three out of every four UK sales will be to fleets, which we have been missing out on through not having an estate in this class, so the Sportswagon promises to bring us considerable incremental business.

 

  1. What level of sales do you expect in the UK, and how will it boost overall Optima sales?
  2. A. The Optima saloon is already way ahead of sales expectations, by a staggering 31 per cent, and the arrival of the Sportswagon plus the Optima plug-in hybrid (PHEV) can only boost that. We are forecasting 3,500 Sportswagon sales in its first full year, with three-quarters of those going to the fleet sector. The likely top-selling model will be grade 2, while we are expecting the greatest demand among retail customers to be for the GT-Line S. Our forecasts for the PHEV are a more modest 460 in its first year, with a 75/25 per cent fleet/retail split. With these new variants we expect total Optima sales to be around 4,750 in the first full year – 5 per cent of total Kia sales in the UK.   

 

 

Kia Optima Sportswagon press pack

TECHNICAL SPECIFICATIONS 

1.7 CRDi 

 No. of cylinders/valves

 

 4 / 16

 Displacement

 cc

 1,685

 Bore x stroke

 mm

 77.2 x 90

 Power output

 bhp

 139 @ 4,000rpm

 Torque output

 Nm

 340 @ 1,750 – 2,500rpm

 Compression ratio

 

 15.7:1

 Diesel Particulate Filter (DPF)

 

 Standard

 Engine details

 

 Cast iron block with aluminium cylinder head;

 common-rail high-pressure fuel injection;

 variable geometry turbocharger

 Emissions

 

 Euro 6

 

Transmission

 Transmission type

 

 Six-speed manual

 7DCT

 Gear ratios

 1st gear

 2nd gear

 3rd gear

 4th gear

 5th gear

 6th gear

 7th gear

 Reverse

 Final drive    

 Final drive

 3.615

 1.931

 1.696

 1.241

 0.921

 0.732

     –

 3.731

 3.765 (1, 2, reverse)

 2.783 (3-6)

 3.929

 2.318

 1.957

 1.023

 0.778

 0.837

 0.681

 5.304

 4.286 (1-2, 4-5)

 3.158 (3, 6, 7, reverse)

 

Suspension, steering and braking

 Front axle

Fully independent by subframe-mounted MacPherson  struts with coil spring, twin tube gas-filled dampers and

anti-roll bar

 Rear axle

Fully-independent subframe-mounted multi-link, coil springs, twin tube gas-filled dampers, anti-roll bar

 Braking system

Ventilated front discs 280mm (300mm on 18”), solid rear discs 262mm with ABS and EBD and ESC

 Steering

Rack-mounted R-MDPS electric power-assisted, rack and pinion, 2.6 turns lock-lock

 Wheels

7.5J x 17-inch / 7.5J x 18-inch

 Tyres

215/55 R17 / 235/45 R18

 Spare wheel

Tyre mobility kit on ‘3’ and ‘GT-Line S’. Temporary spare on ‘2’ grade

 

Dimensions and weights

 Wheelbase

 mm

 2,805

 Overall – l / w / h

 mm

 4,855 / 1,860 / 1,470

 Kerb weight min

 kg

 1,620

 1,635

 Tow weights – braked /

 unbraked

 kg

 1,800 / 750                1,500 / 750

 Boot capacity rear seats upright

 / folded

 litres

 552 / 1,686

 Turning circle

 m

 10.9

 Fuel tank capacity

 litres

 70

 Drag coefficient

 Cd

 0.30

  

Performance and fuel consumption

 

 

 Six-speed manual

 7DCT

 Acceleration 0-60 mph

 seconds

 9.8

 10.7

 Maximum speed

 mph

 124

 124

 Fuel consumption – urb / x.urb /

 combined

 mpg

 54.3 / 74.3 / 64.2

 54.3 / 67.3 / 61.4

 CO2

 g/km

 113

 120

 

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson                  Corporate Communications Director
skitson@kia.co.uk – 01932 832075 – 07795 011936

Daniel Sayles                     Press Relations Manager
dsayles@kia.co.uk – 01932 832073 – 07747 149149 

Sara Robinson                              Senior Press Officer
srobinson@kia.co.uk – 01932 832072 – 07919 482332

Carly Escritt                       Senior Press Officer
cescritt@kia.co.uk – 01932 832071 – 07557 268252

Moyosola Fujamade           Press Officer (Press Fleet Executive)
mfujamade@kia.co.uk – 01932 832069 – 07471 216343

Emily Jacklin                      Press Office Assistant
ejacklin@kia.co.uk – 01932 832079 – 07795 011475

Follow Kia on Twitter @KiaUKPR
Like Kia at www.facebook.com/kiamotorsuk
Watch Kia at www.youtube.com/kiamotorsuk

GENERAL

Kia Optima Sportswagon press pack

1          THE ALL-NEW KIA OPTIMA SPORTSWAGON

            Short story

  • Kia's first D-segment estate car
  • Design remains faithful to 2015 SPORTSPACE concept
  • Minimum 552 litres of cargo space with 40:20:40 split rear seats
  • one-touch folding rear seats, luggage rails and Smart Power Tailgate add to practicality
  • Powered by a highly efficient and refined 1.7-litre diesel engine
  • Up to 64.2mpg fuel economy, with CO2 emissions as low as 113g/km
  • Available with a full range of advanced driver assistance systems
  • Connectivity features include standard Android Auto or Apple CarPlay

 For the second time in two months Kia is living up to its promise to enter new market sectors with the launch of the Optima Sportswagon. Kia's first ever D-segment estate car comes to the UK hot on the heels of the Niro hybrid crossover, and gives the company further opportunities to expand its business through conquest sales. In Europe, two-thirds of D-segment sales and 75 per cent of fleet sales in the class are taken by estate cars.      

The Optima Sportswagon was designed in Europe and will be sold only in Europe. Its stylish exterior remains faithful to the highly praised SPORTSPACE concept revealed at the 2015 Geneva Motor Show. Style is not at the expense of practicality and versatility, however: the Optima Sportswagon has a minimum of 552 litres of cargo space, including two underfloor trays, and 1,686 litres with the rear seats folded. Stylish integrated roof rails are standard.  

The Optima Sportswagon is not just a workaholic. It exudes the same exterior style and interior class as the saloon on which it is based – the two cars are identical in length (4,855mm) and width (1,860mm), but the Sportswagon is 5mm taller at 1,470mm because of the roof rails.

Like the Optima saloon, it is sold exclusively with a highly efficient, torquey and refined 1.7-litre turbodiesel engine. And it is available with a full suite of advanced connectivity and active driver assistance technologies, including Android Auto, Apple CarPlay (available later in the production run), Kia Connected Services powered by TomTom®, a harman/kardon eight-speaker audio system, Autonomous Emergency Braking, Smart Cruise Control and Rear Cross Traffic Alert, to highlight just a few. 

Style AND practicality in one package

Some estate cars provide lots of space but are boxy and square. Others have sharper, more rakish lines, but sacrifice practicality as a result. The Optima Sportswagon is the best of all worlds – a sleek, beautifully proportioned D-segment car in its own right, but one with a vast amount of practicality and versatility for the business drivers who will be its primary customers.     

Practicality was given parity with style throughout the design process. A wide tailgate and low lip make it easy to load heavy items, and a Smart Power Tailgate on the range-topping model opens automatically when the smart key comes into close proximity for more than three seconds. Integrated roof rails are standard across the range.

The 40:20:40 folding rear seats allow two people to travel in comfort while still leaving space for long loads. Depending on model, there are adjustable sliding luggage rails with built-in harnesses for securing cargo.       

The remarkable thing is that this has been achieved with only minimal alteration to the dimensions of the acclaimed Optima saloon. The footprint of the two cars is identical, but the Sportswagon is 5mm taller because of its sleek roof rails. The Optima Sportswagon has 552 litres of cargo space behind the rear seats, including two underfloor storage boxes, and up to 1,686 litres with the 40:20:40 split rear seats folded.

The Optima Sportswagon is based on the SPORTSPACE concept which was one of the stars of the 2015 Geneva Motor Show, and has been modified only where legislation or practicality considerations demanded it. There are distinct treatments for grades 2/3 and the range-topping GT-Line S.

The front half of the Sportswagon, as far back as the B-pillar, is identical to the Optima saloon. From there, a rising shoulder line and more gently swept-back cabin with a raked rear window and tapering roof give the Sportswagon an elegant, sporty appearance. Depending on model, LED lamps wrap around the rear corners and there is a single exhaust outlet. The GT-Line S is distinguished by GT-Line bumpers and side sills, bespoke 18-inch alloy wheels, full LED front lamps with automatic levelling, dynamic cornering lights, a dual chrome-tipped exhaust system built into the rear diffuser, satin chrome and body-coloured exterior door handles and silver metallic trimmed side sill mouldings.

A modern high-quality interior

The Optima Sportswagon has the same modern, horizontally structured dash layout as the saloon, and the same high-quality fit and finish. The centre console of the driver-focused fascia is angled at 8.5 degrees towards the person behind the wheel. The central 7.0- or 8.0-inch touch-screen is set at exactly the same height as the instruments in the main cluster to make it easier for the driver to absorb information quickly.

The fascia is divided into upper display and lower control zones, and the number of buttons and switches has been kept to a minimum because as many functions as possible are accessed via the touch-screen, simplifying use and giving the cabin a less cluttered look.

The interior is trimmed in black cloth, black cloth with faux leather or black leather, depending on model grade. A faux leather finish has been applied to the door and centre console armrests; black leather is standard on the gearlever and steering wheel; and the door switch panels, door handles and interior bezels are trimmed with either metallic paint or satin chrome.

The impressive quality is also apparent in the soft-touch materials, interior lighting – LED at the top of the range – and, on the road, greater refinement as a result of the extensive application of sound-proofing.

The seat frames, like those in the Optima saloon, are stiff and light, reducing the levels of vibration felt by occupants. For GT-Line S the black leather seat backrest and cushion areas are arranged into wide tubular sections for greater comfort, and the leg and torso bolsters are more pronounced than those in other grades. GT-Line S seats also feature red stitching. Red stitching also features on its D-shaped steering wheel, and the range-topping model also has alloy pedals.

Fully connected with Android Auto and Apple CarPlay

The Optima Sportswagon comes with a full suite of connectivity features, including Android Auto or Apple CarPlay. Android Auto connects the car to the user's smartphone and, via pre-downloaded apps, gives access to Google Maps navigation, Google Play music, hands-free calls and texts and voice recognition. Apple CarPlay, available later in the production run, will enable full Siri voice control of the phone's apps and functions while linking the car to Apple Maps, calls and text dictation, music streaming and audiobooks.   

At the heart of it all is the latest Kia audio-visual navigation (AVN) system, operated via either a 7.0- or 8.0-inch touch-screen and featuring Bluetooth hands-free mobile phone connectivity with audio streaming. The navigation screen is linked to a rear parking camera. The AVN system includes a DAB digital radio or, depending on model, a 490-watt harman/kardon eight-speaker Premium Sound system with an external amplifier and sub-woofer and Clari-Fi technology to restore the sound usually lost when digital music files are heavily compressed.

There are USB charging points in the front and rear in every model, while the GT-Line S includes a wireless charger for topping up the batteries of compatible smartphones.

The AVN system offers the full Kia Connected Services package powered by TomTom®. This provides live traffic updates, speed camera alerts and local point-of-interest and weather reports. It is provided free for seven years.

High-strength body and active safety technologies

Like the Optima saloon, which earned a five-star rating in Euro NCAP impact tests, the Sportswagon will provide exemplary passive and active safety thanks to its high-strength lightweight body, occupant restraint systems and advanced active driver assistance features.

Just over half of the body (51 per cent) is made of advanced high-strength steels, particularly to reinforce the A- and B-pillars, side sills, floor and front wheel arches. Special attention was given to the roof and C-pillars in the transition from saloon to tourer. Six airbags are fitted as standard.

Electronic Stability Control and Vehicle Stability Management are also standard. These can automatically counteract any loss of traction when cornering or setting off on surfaces with differing levels of grip from left to right.

Depending on model, the Optima Sportswagon is available with a series of features to supplement the driver's vision and control. They include Autonomous Emergency Braking with pedestrian detection to bring the car to a halt at speeds of up to 50mph if the driver fails to react to a potential accident. Uniquely, this uses both short- and long-range radars to identify other vehicles and pedestrians over a wider range of speeds.

There is also Smart Cruise Control to maintain the distance to the car ahead; Blind Spot Detection to ensure the driver does not stray into the path of an overtaking vehicle; Lane Keep Assist to correct the steering if the car starts to drift without the indicators being activated; and Rear Cross Traffic Alert, which helps to prevent the driver from reversing out of a driveway or parking space when there is a vehicle approaching from the side.

The Optima Sportswagon also offers a 360-degree Around View Monitor which, through four strategically mounted cameras, gives the driver a bird's-eye view of the car when manoeuvring. At the top of the range, a Smart Park Assist System automatically steers the car into parallel or perpendicular parking slots while the driver works the accelerator and brakes, and there is a reversing camera and audible front and rear parking sensors in every model.

Powertrain

The Optima Sportswagon is powered exclusively by Kia’s 1.7- CRDi turbodiesel engine, which develops 139bhp and 340Nm of torque. It delivers outstanding performance for an engine of this capacity with effortless driveability.

The engine was engineered at Kia’s European research and development centre in Germany and features high-pressure common-rail fuel injection for maximum efficiency and a variable geometry turbocharger to enhance low-speed driveability while ensuring strong top-end power.

With Kia's Idle Stop & Go (ISG) engine stop/start system as standard, CO2 emissions of manual models are 113g/km, only 3g/km more than the saloon, while fuel economy is a highly impressive 64.2mpg combined. With the 7DCT dual-clutch automatic gearbox, which is available in grades 3 (optional) and GT-Line S (standard), emissions are 120g/km, while fuel economy is 61.4mpg combined.

The manual has a 0-60mph acceleration time of 9.8 seconds, while with the 7DCT 0-60mph takes 10.7 seconds. With either transmission the top speed is 124mph.

The 7DCT versions have Drive Mode Select featuring three options – Normal, Eco and Sport – which alter the transmission shift timing, throttle mapping and steering wheel weighting accordingly. Steering wheel-mounted paddles allow the driver to take manual control of gearshifting at any stage.  

Bespoke suspension settings

The Optima Sportswagon is a spacious, versatile estate car – but that doesn't mean it cannot be fun to drive. A stiff body structure, all-round independent suspension, crisp steering and powerful brakes combine to give the all-new Optima Sportswagon sharp, sporty driving characteristics with supreme long-distance comfort and refinement, aided by extensive measures to reduce noise, vibration and harshness (NVH).

It has the same fully independent suspension at all four corners as the saloon, with subframe-mounted MacPherson struts, coil springs and twin-tube gas-filled dampers at the front and a subframe-mounted multi-link system with coil springs and twin-tube gas-filled dampers at the rear. There are front and rear anti-roll bars. As a result, it delivers the same agile handling, smooth ride and high-speed stability as the saloon with which it shares its wheelbase and track widths, However, the spring and damper rates and alignment settings have been fine-tuned to take into account the Sportswagon's slighly more rear-biased weight distribution, and the fact that it is likely to be carrying heavier loads. 

Like the saloon, the Sportswagon features Kia's rack-mounted motor-driven power assisted steering system (R-MDPS). By mounting the power steering function directly on the rack rather than the column, the engineers have been able to give the Optima quicker and more linear responses to driver inputs, particularly around the straight-ahead, with greater feel. The all-new Optima Sportswagon is one of the most agile estate cars in its market segment. As an added benefit, R-MDPS gives approximately three per cent fuel savings because it draws on engine power only when the car is turning.

There are large disc brakes on all four wheels, ventilated at the front, with anti-lock (ABS), Electronic Brake-Force Distribution (EBD) and Brake Assist, giving the car powerful emergency stopping power, regardless of the force applied to the pedal by the driver. The Optima Sportswagon also comes with Hill-start Assist Control (HAC), which maintains brake pressure for two seconds after the driver releases the pedal to ensure smooth transitions when setting off on inclines.

The Optima Sportswagon in the UK

There are three trim lines for the all-new Optima Sportswagon ­– 2, 3 and GT-Line S – echoing those available for the Optima saloon. A sporty high-performance GT version will make that four variants early in 2017.

Standard equipment also matches what is available on the corresponding saloon and is unashamedly targeted at business users who make up the vast majority of buyers in this sector of the market. There are, however, certain additions exclusive to the estate. Roof rails are standard with all three trim lines, along with a luggage area DC power socket, a handle for one-touch folding of the rear seats, a luggage side partition and towing connection preparation. Level 3 adds the luggage rail system, boot lip trim and privacy glass in the rear doors, rear quarterlights and tailgate. GT-Line S is further distinguished by the Smart Powered Tailgate.

The entry-level 2 grade comes as standard with a 7.0-inch satellite navigation system with European mapping and a reversing camera, steering wheel-mounted controls, front and rear USB ports, dual automatic air conditioning with ioniser, a leather-trimmed steering wheel and gearshifter, cruise control with a speed limiter, electrically heated folding mirrors, a six-speaker DAB radio with MP3 compatibility and Bluetooth with music streaming. It has 17-inch alloy wheels, body-coloured door handles and mirrors, dual projection headlights with static cornering lights and LED daytime running lights, powered two-way driver's seat lumbar adjustment and remote central locking with a fold-away key, while the comprehensive safety provisions include Electronic Stability Control and Vehicle Stability Management, Hill-start Assist Control, Tyre Pressure Monitoring and an electronic parking brake.

Grade 3 upgrades the navigation screen to 8.0 inches, has an eight-way power-adjustable driver's memory seat with four-way electronic lumbar adjustment, heated front seats and dual projection headlights. The exterior is distinguished by 18-inch alloy wheels, chrome and body colour exterior door handles, LED front foglights and rear combination lamps and chrome-coloured side sill mouldings. The black cloth seats have faux leather sections, there are satin chrome highlights on the touch-screen bezel. Rear electric windows with an auto up/down function and an anti-trap safety feature are also found on grade 3 along with a premium vision instrument cluster, satin chrome interior door handles and gloss black window switch panels. The harman/kardon Premium Sound system is also standard, while the 7DCT version has paddle shifters for manual control and a Drive Mode Select function. Additional driver aids on grade 3 include Lane Keep Assist and a Speed Limit Warning.

GT-Line S supplements all this with different 18-inch alloy wheels, wireless mobile phone charger, 360-degree Around View Monitor, the Smart Park Assist System, Blind Spot Detection with Rear Cross Traffic Alert, Adaptive Smart Cruise Control, High Beam Assist, Autonomous Emergency Braking and a Smart Powered Tailgate. It has a tilting and sliding panoramic sunroof, LED headlights with automatic levelling, dynamic cornering lights, black high-gloss door frames, black leather upholstery with ventilated front seats and heated outer rear seats, alloy pedals, stainless steel door scuff plates, a smart key with illuminated start/stop button, LED front map lights and rear reading lights and ambient interior lighting.

Market, warranty and after-care

In keeping with every Kia, the Optima Sportswagon comes with the company’s unique-in-the-UK seven-year or 100,000-mile warranty, subject to certain wear and tear conditions. The warranty  is fully transferable should the car be sold before the time or mileage limits have been reached, and if the car is less than 18 months old or has fewer than 18,000 miles on the clock, it is topped up to match that of a new model.

For retail customers the Optima Sportswagon is available with Kia’s Care-3 and Care-3 Plus servicing packages, offering fixed-cost, inflation-proof servicing for the first three or five years. All packages cover the car, not the owner, so are transferable should the vehicle be sold.

UK Optima Sportswagon line-up

Model

Power bhp

Torque Nm

0–60 sec

Max speed mph

Average mpg

C02 g/km

1.7 CRDi 2

139

340

9.8

124

64.2

113

1.7 CRDi 3

139

340

9.8

124

64.2

113

1.7 CRDi 3 7DCT

139

340

10.7

124

61.4

120

1.7 CRDi GT-Line S 7DCT

139

340

10.7

124

61.4

120

 

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson                  Corporate Communications Director
skitson@kia.co.uk – 01932 832075 – 07795 011936

Daniel Sayles                     Press Relations Manager
dsayles@kia.co.uk – 01932 832073 – 07747 149149 

Sara Robinson                              Senior Press Officer
srobinson@kia.co.uk – 01932 832072 – 07919 482332

Carly Escritt                       Senior Press Officer
cescritt@kia.co.uk – 01932 832071 – 07557 268252

Moyosola Fujamade           Press Officer (Press Fleet Executive)
mfujamade@kia.co.uk – 01932 832069 – 07471 216343

Emily Jacklin                      Press Office Assistant
ejacklin@kia.co.uk – 01932 832079 – 07795 011475

Follow Kia on Twitter @KiaUKPR
Like Kia at www.facebook.com/kiamotorsuk
Watch Kia at www.youtube.com/kiamotorsuk

 

2          OPTIMA SPORTSWAGON ON (JUST OVER) A PAGE                                     
A quick resumé for those with a deadline looming

General

  • Kia's first D-segment estate car
  • Based on SPORTSPACE concept from 2015 Geneva Motor Show
  • Targeted primarily at business market
  • Designed in Europe and to be sold only in Europe
  • Expected to take 66 per cent of Optima sales and 75 per cent of Optima fleet sales in Europe
  • Three trim lines – 2, 3 and GT-Line S

Body

  • Identical footprint to Optima saloon, but 5mm taller because of integral roof rails
  • Five-door, five-seater front-wheel-drive estate car
  • Offers 552 litres of space behind rear seats – 42 litres more than saloon –­ including two underfloor storage boxes
  • Made up of 51 per cent advanced high-strength steels
  • Reinforced pillars, sills and floor, front arches and roof preserve saloon's rigidity and safety
  • Integrated roof rails standard

Interior

  • 40:20:40 split rear seats enhance versatility
  • Adjustable sliding luggage rails with integrated harnesses (depending on model) secure loads more effectively
  • Wide tailgate opening and low sill height for easier loading
  • Smart Power Tailgate available on the GT-Line S
  • Luxurious soft-touch materials and trim details attest to high-quality fit and finish
  • Horizontal twin-zone dash and instrumentation as in Optima saloon 

Powertrain and running gear

  • 139bhp 1.7-litre CRDi diesel engine with 340Nm of torque
  • Six-speed manual or seven-speed dual-clutch (7DCT) auto gearbox
  • Combined fuel economy of 64.2mpg (manual) or 61.4mpg (7DCT)
  • CO2 emissions 113g/km (manual) or 120g/km (7DCT)
  • Revised springs, dampers and suspension alignment to take into account slightly more rear-biased weight distribution
  • Rack-mounted power steering (R-MDPS)
  • Extensive sound-proofing and acoustic damping to lower NVH 

Technology and safety features available

  • Wireless phone charger
  • Kia Connected Services powered by TomTom® giving speed camera, weather, traffic and local point of interest information
  • One of the first Kias with standard Android Auto or Apple CarPlay (later in production run), giving access to maps, music, hands-free calls and texts and voice recognition through smartphone apps
  • Advanced active safety technologies include Autonomous Emergency Braking, Smart Cruise Control, Lane Departure and Blind Spot Detection systems, Lane Keeping Assist and Rear Cross Traffic Alert
  • Autonomous Emergency Braking uses both long- and short-range radars to read the road at higher speeds and longer distances than other systems
  • DAB radio standard, with 490-watt harman/kardon Premium Sound system featuring Clari-Fi digital music restoration technology on all but the entry-level model

 

3          DESIGN                                                                                                          

Lots of space with Kia's inimitable style

The SPORTSPACE concept, unveiled at the 2015 Geneva Motor Show, gave clues that Kia was on the verge of entering the D-segment estate car market for the first time, and the Optima Sportswagon fulfils that promise. The Optima Sportswagon is the SPORTSPACE in showroom clothing, with changes kept to a minimum and only made where they were needed to improve practicality, keep production and ownership costs down or satisfy legislation. 

It slots into an important sector in Europe, especially for fleet sales. Around two-thirds of segment sales are taken by estates, and in the fleet market this rises to 75 per cent. 

There are two kinds of D-segment estate car. Some go all out for style, with the result that they offer little more space than the saloons and hatchbacks they are based on, and are often compromised for versatility. Others are cavernous inside, but frequently look like glass-sided vans. The Optima Sportswagon offers the best of all worlds.

Kia has not deliberately set out to create the most voluminous car in its class, although a standard boot capacity of 552 litres (including two underfloor trays), rising to 1,686 litres with all three rear seats folded makes the Sportswagon thoroughly practical. The 40:20:40 split of the rear seats and adjustable sliding luggage rails with integrated harnesses mean it is equally versatile. 

But it is one of, if not the, most stylish D-segment estates, maintaining Kia's reputation for producing cars that are immensely desirable and beautifully crafted without losing sight of the fact that people need to use and live with them. It is this combination of style, class and usability which sets the Optima Sportswagon apart from its contemporaries. 

Exterior design

The Sportswagon features the same sharp lines, smooth bodywork and crafted surfaces as the saloon on which it is based, and the front half of both cars from the bonnet to the B-pillar is identical. Most of their dimensions are the same, too – an overall length of 4,855mm, wheelbase of 2,805mm and width of 1,860mm. The only minor difference is in height, which grows by 5mm to 1,470mm in the Sportswagon because of the stylish, integrated roof rails.    

The rear half of the Sportswagon is characterised by a strong, rising shoulder line and a gently sloping roofline which give the cabin its swept-back appearance and distinctive tourer body shape. The rear overhang adds visual volume, but in an elegant way thanks to the raked rear window and tapering roofline. As a result, the Sportswagon has a genuinely athletic stance in a market segment noted for conservatism. Wide tail lamps – LED with a black bezel on the GT-Line S – wrap around the rear corners. The rear bumper of the GT-Line S houses a diffuser section containing double exhaust tailpipes.

The European estate market is dominated by so-called premium brands, so it was vital that for its first foray into this sector, Kia should come up with a design that would stand out and give the car a visual identity to match its quality and technology. Not surprisingly, as the Sportswagon will be sold only in Europe, the responsibility fell to the company's European Design Centre in Frankfurt, led by Chief Designer Gregory Guillaume.  

Guillaume explains: “Obviously the car was going to be based on the existing Optima package, but we also knew it was going to be compared to some very handsome and stylish competitors, so we wanted to take the strong styling elements of the saloon and transfer them to the wagon. 

"The first challenge was to look at the mass of the car behind the C-pillar – an area most competitors signify with as long a final window as possible to delineate the load space. We felt we could do something different and so we applied a much larger D-pillar. This gives the car differing and individual proportions – we believe it endows Sportswagon with a sportier, almost elongated-hatchback look.

“The Optima saloon also had a strong and unique feature in terms of the chrome bar that runs over the windows and down to the C-pillar. The chrome line is a complex feature rotation through three different planes. We did not want to lose that distinct feature, and so we re-interpreted it to deliver strong ‘spear-like’ styling line along the roof to the new D-pillar. The end result is a wagon that looks like no other on the market.”

The Optima Sportswagon shares the already admired styling of the saloon in most other respects, with clear character lines above the side sills and the distinctive treatment above and below the front bumper – incorporating the Kia 'tiger-nose' grille. 

At the rear, the fifth door is clean and functional, but makes a strong contribution to the car’s overall appearance by emphasising its width and endowing it with a ‘planted’ appearance – a feature now part of Kia’s on-road distinctiveness. 

Guillaume added: “The Sportswagon design challenge was to ensure this didn’t just look like a saloon car with a bit more roof tagged on. It is clearly a car for European customers – this is where the market lies – and at the Frankfurt Design Centre we believe we have taken a further great stride in making Kia stand out from the crowd.” 

There are distinct treatments for standard-grade models and the range-topping GT-Line S, which is distinguished by GT-Line bumpers and side sills, bespoke 18-inch alloy wheels, full LED front lamps with automatic levelling, dynamic cornering lights, LED rear combination lamps, a dual chrome-tipped exhaust system built into a rear diffuser, satin chrome and body-coloured exterior door handles and silver metallic trimmed side sill mouldings.  

A modern high-quality interior

The interior of the Sportswagon, like the exterior, exudes appeal, quality and usability in equal measure. Practical considerations were given parity with style throughout the design process. 

There is a wide tailgate and low lip – 19mm and 25mm better respectively than in the saloon – with a lift-over height reduced by 97mm to make it easy to load heavy items. The range-topping GT-Line S has a Smart Power Tailgate which opens automatically when the smart key comes into close proximity for more than three seconds. It allows owners to set the opening height to suit their own reach or how much clearance is available in their garage. Stylish, integrated roof rails are standard across the range, allowing 100kg of luggage to be transported outside the car. 

The 40:20:40 split folding rear seats allow two people to travel in comfort while still leaving space for long loads. Depending on model, there are adjustable sliding luggage rails with built-in harnesses for securing loose items. The expansive and rectangular boot offers 552 litres of space – 42 litres more than the saloon – including two underfloor storage boxes. 

Alternatively, the seats can be folded in one of several combinations to create a maximum load space of 1,686 litres, making the Sportswagon highly competitive as a working wagon. When fitted with a tow bar, the Optima Sportswagon can haul a 1,800kg braked trailer (manual transmission) or 1,500kg (7DCT gearbox), and both can pull a 750kg unbraked trailer. 

The Sportswagon has the same modern, horizontally structured dash layout as the saloon, and the same high-quality fit and finish. The centre console is angled at 8.5 degrees towards the person behind the wheel. The central 7.0- or 8.0-inch touch-screen is set at exactly the same height as the instruments in the main cluster to make it easier for the driver to absorb information quickly. 

The fascia is divided into upper display and lower control zones, and the number of buttons and switches has been kept to a minimum because as many functions as possible are accessed via the touch-screen, simplifying use and giving the cabin a less cluttered look. The display and control zones are separated by a horizontal chrome strip which enhances the increased width of the cabin. 

The interior is trimmed in black cloth, black cloth with faux leather or black leather, depending on trim grade. A faux leather finish has been applied to the door and centre console armrests; black leather is standard on the gearlever and steering wheel; and the door switch panels, door handles and interior bezels are trimmed with either metallic paint or satin chrome, depending on model. 

The quality is also apparent in the soft-touch materials, interior lighting – LED at the top of the range – and, on the road, the greater levels of refinement as a result of the application of increased sound-proofing. 

The A-list nature of the interior is reinforced by the new levels of connectivity and technology on board. Every model has satellite navigation with European mapping accessed via a 7.0- or 8.0-inch touch-screen and linked to Kia Connected Services featuring TomTom® traffic and speed camera alerts, weather reports and local search information. Bluetooth with music streaming, reversing sensors and a reversing camera are also integrated, while at the top of the range a wireless mobile phone charger and 360-degree Around View Monitor are standard. Every model also has a Thin Film Transistor (TFT) 3.5-inch mono or 4.3-inch colour supervision instrument cluster.

The sensation of comfort and luxury is reinforced by the amount of space for up to five occupants. The already extensive headroom of the saloon is improved by 19mm in the rear of the Sportswagon: in all other respects head, leg and shoulder room are identical. 

The seat frames, like those in the Optima saloon, are stiff and light, reducing the levels of vibration felt by occupants. For GT-Line S the black leather seat backrest and cushion areas are arranged into 47.5mm wide tubular sections for greater comfort, and the leg and torso bolsters are 14.4mm and 25.9mm respectively more pronounced than those in other grades. GT-Line S seats also feature red stitching. A D-shaped steering wheel and alloy pedals are also standard on this model.

4          THE TECHNICAL STORY

 Efficient, comfortable and fun to drive

Around three out of every four sales of the Optima Sportswagon will be to company fleets, where whole-life running costs for operators and benefit-in-kind taxation (BIK) for users are the most influential factors. With this in mind, Kia will market the Sportswagon with a single, highly efficient and refined 1.7-litre CRDi turbodiesel engine, paired to either a six-speed manual or a seven-speed (7DCT) double-clutch automatic transmission. 

The 1.7-litre CRDi engine

Kia’s 1.7-litre (1,685cc) four-cylinder 16-valve CRDi turbodiesel engine develops 139bhp at 4,000rpm and 340Nm of torque starting at a just 1,750rpm. It delivers outstanding performance for an engine of this capacity with effortless driveability.

The engine was engineered at Kia’s European research and development centre in Germany and features high-pressure common-rail fuel injection for maximum efficiency and a variable geometry turbocharger to enhance low-speed driveability while ensuring strong top-end power. Maximum torque is available from 1,750rpm to 2,500rpm. Measures to enhance efficiency include a piston coating which reduces internal friction, while engine noise has been minimised thanks to the addition of a timing chain crank sprocket.

With the Idle Stop & Go (ISG) engine stop/start system as standard, CO2 emissions of manual models are 113g/km, only 3g/km more than the saloon, while fuel economy is a highly impressive 64.2mpg. With the 7DCT dual-clutch automatic gearbox, which is available in grades 3 (optional) and GT-Line S (standard), emissions are 120g/km, while fuel economy is 61.4mpg. 

The manual has a 0-60mph acceleration time of 9.8 seconds and a top speed of 124mph, while with the 7DCT 0-60mph takes 10.7 seconds instead and the top speed is also 124mph.

Like the manuals, 7DCT versions feature Kia’s EcoDynamics fuel-saving, CO2-reducing ISG system as standard. The 7DCT versions also have a Drive Mode Select system featuring three options – Normal, Eco and Sport – which alter the transmission shift timing, throttle mapping and steering wheel weighting accordingly. Steering wheel-mounted paddles allow the driver to take manual control of gearshifting at any stage.

6-speed manual and 7DCT transmissions

The seven-speed (7DCT) dual-clutch automatic transmission was developed in-house at Kia's Namyang research and development centre in South Korea with the aim of enhancing fuel efficiency while delivering the comfort and smoothness of a torque converter transmission in automatic mode with the sportiness of a manual when the driver chooses to take control of gearchanging via the steering wheel-mounted paddle shifters.

One clutch operates the odd-numbered gears and the other the even-numbered ratios, ensuring that the transmission is primed for the next up- or downshift. As a result, torque losses during shifting are reduced, improving efficiency, while gearchanges are at least as smooth as with the best torque converter auto.

The manual is a slick-shifting unit with the forward gears arranged in a double-H pattern and reverse to the left and up, selected by first raising a collar around the shift lever. Long gearing for the higher ratios and optimised software for the gearshift advisory system help the driver to get maximum fuel efficiency with no loss of driveability.

ISG

Kia’s Intelligent Stop & Go (ISG) engine stop/start system turns off the engine when the car is stationary in traffic. With manual models the driver must first put the gearlever into neutral and release the clutch pedal. The engine restarts immediately as soon as the clutch pedal is partially pushed (manual) or the brake pedal is released (7DCT). As a result, no fuel is wasted and no emissions are pumped into the atmosphere when the car is stationary.

ISG consists of crankshaft position, battery and vacuum sensors plus neutral, on-off and clutch switches that feed into an electronic control unit. This operates the ISG starter, intelligent alternator and cluster. The air conditioning units and bonnet switch also feed into the ISG ECU.

The crankshaft position sensor measures the crank angle during engine run-out and monitors it while the vehicle is stopped, ensuring the starter is activated for as short a time as possible by optimising cranking and combustion. The battery sensor monitors the battery condition and temperature, while the clutch and neutral switches recognise when the driver wishes to continue driving and ensure the engine is started. There is a brake booster pressure sensor to make sure the engine continues to operate if brake boost falls too low.

A heavy-duty maintenance-free AGM (Absorbent Glass Mat) battery delivers the power necessary to run the system, and intelligent alternator management reduces drain on the battery while accelerating and recharges the battery when coasting and braking. The system has been engineered not to stop the engine during warm-up from a cold start or if the air conditioning system is working hard. Drivers can also manually turn off the ISG system through a switch on the dashboard. 

UK Optima Sportswagon: performance, economy and emissions  

Model

Power bhp

Torque Nm

0–60 sec

Max speed mph

Average mpg

C02 g/km

1.7 CRDi ‘2’

139

340

9.8

124

64.2

113

1.7 CRDi ‘3’

139

340

9.8

124

64.2

113

1.7 CRDi ‘3’ 7DCT

139

340

10.7

124

61.4

120

1.7 CRDi ‘GT-Line S’ 7DCT

139

340

10.7

124

61.4

120

 

Finely tuned for a sporty drive

The Optima Sportswagon is a spacious, versatile estate car – but that doesn't mean it cannot be fun to drive. A stiff body structure, all-round independent suspension, crisp steering and powerful brakes combine to give the Optima Sportswagon sharp, sporty driving characteristics with supreme long-distance comfort and refinement, aided by extensive measures to reduce noise, vibration and harshness (NVH). 

The stiff yet light body shell features 51 per cent advanced high-strength steel in its structure. These higher-strength steel alloys are used to reinforce the A and B pillars, side sills, roof, floor and front wheel arches, giving the Sportswagon impressively high structural integrity. Structural adhesive is also heavily used to bond body panels together. 

The stiff body shell provides an ideal platform for the uprated suspension and the steering to work without having to compensate for torsional flex. The Optima Sportswagon is therefore better able to isolate vibrations and bumps on poor road surfaces, improving ride comfort and agility. 

The Optima Sportswagon has the same fully independent suspension at all four corners as the saloon, with subframe-mounted MacPherson struts, coil springs and twin-tube gas-filled dampers at the front and a subframe-mounted multi-link system with coil springs and twin-tube gas-filled dampers at the rear. There are front and rear anti-roll bars.

As a result, it delivers the same agile handling, smooth ride and high-speed stability as the saloon with which it shares its wheelbase and track widths, However, the spring and damper rates and alignment settings have been fine-tuned to take into account the Sportswagon's slightly more rear-biased weight distribution, and the fact that it is likely to be carrying heavier loads.   

The front and rear subframe mounting points are particularly widely spaced to the benefit of ride comfort, and there are four front bushing points to increase lateral stiffness, while the bearings are especially robust. This results in improved steering responsiveness and greater cornering traction, with less delay when the car needs to settle after a severe road surface-induced jolt. 

At the rear there are large dual suspension arms on each side, with thick, absorbent bushes. This improves stability and bump absorption, aided by the long wheelbase. 

It is an arrangement which provides ideal wheel alignment and body control even under high cornering loads, with good suspension travel and supple damping over a typically broken B-road surface. The Optima Sportswagon is extremely stable in crosswinds or when suddenly changing lanes on the motorway, helping to ensure the car remains under the driver’s complete control. 

Like the saloon, the Sportswagon features Kia's rack-mounted motor-driven power assisted steering system (R-MDPS). By mounting the power steering function directly on the rack rather than the column, the engineers have been able to give the Optima quicker and more linear responses to driver inputs, particularly around the straight-ahead, with greater feel. The all-new Optima Sportswagon is one of the most agile estate cars in its market segment. As an added benefit, R-MDPS gives approximately three per cent fuel savings because it draws on engine power only when the car is turning.      

There are large disc brakes on all four wheels, ventilated at the front, with anti-lock (ABS), Electronic Brake-Force Distribution (EBD) and Brake Assist, giving the car powerful emergency stopping power, regardless of the force applied to the pedal by the driver. The Optima Sportswagon also comes with Hill-start Assist Control (HAC), which maintains brake pressure for two seconds after the driver releases the pedal to ensure smooth transitions when setting off on inclines. 

Low levels of NVH complement the premium quality 

Comprehensive measures to counter NVH ensure that the Optima Sportswagon has the refinement to match its upmarket appearance, quality and technology features. The stiff bodyshell again provides an ideal platform for this, while the low drag co-efficient of 0.30 brings about significant improvements in wind noise. 

Innovations to help towards this include a large under-floor cover and highly effective windscreen seals, each of which contribute two per cent to the reduction in wind noise while improving aerodynamics and, consequently, fuel consumption. 

Extensive dashboard insulation lowers the amount of engine noise able to enter the cabin by four per cent, and the latest version of the 1.7-litre CRDi engine has undergone extensive engineering to improve acoustic refinement. Large cross-member bushings front and rear eliminate a greater proportion of road noise while reducing the vibrations transmitted through the floor and steering wheel. 

The part played by the stiff body shell in lowering NVH is also significant. With a particularly rigid body frame and stiff body panels and engine mounts, there is a significant reduction in vibration throughout the cabin. Even the design of the alloy wheels helps to cut vibrations created by poor road surfaces. All of this has enabled the engineers to make subtle changes to the car's suspension geometry to reduce vibrations and road noise while enhancing the car's dynamic abilities.   

Comprehensive accident-avoidance features

Kia's policy has always been that the best way to survive an accident is not to have one, and with that in mind the Optima Sportswagon is available with advanced active collision-avoidance systems to complement the extensive range of features fitted as standard. 

All versions have anti-lock brakes with Electronic Brake-force Distribution and Brake Assist so that the car comes to rest in the shortest possible distance in an emergency, regardless of the pressure applied to the pedal by the driver. Electronic Stability Control and Vehicle Stability Management prevent the car from skidding in corners or when accelerating on surfaces with different levels of grip between left and right. And Hill-start Assist checks the car for two seconds when setting off on inclines to prevent it rolling backwards. 

Cruise control with a speed limiter is fitted to grades 2 and 3, and Adaptive Smart Cruise Control is standard on the GT-Line S.

Emergency Stop Signalling flashes the high-level brake light in an emergency stop to warn the drivers of following vehicles, while the Tyre Pressure Warning system ensures the driver is given advanced notice of a loss of pressure long before it could lead to sudden deflation. 

Static or dynamic cornering lights, depending on model, provide greater night-time vision when turning. 

Seat-belt pre-tensioners reduce the forces on the wearer’s chest in a collision and ISOFIX top tethers and anchors are fitted to allow child seats to be mounted. A passenger airbag cut-off switch is standard to permit a rear-facing child seat to be carried in the front of the car. 

Speed-sensing automatic door locks ensure the security of all passengers. They are automatically disabled in the event of an accident.

5          TECHNOLOGY                                                                                                

Fully connected to enhance comfort, convenience and safety 

The Optima Sportswagon mirrors the saloon in being a fully connected car, with advanced technology options to enhance comfort, convenience and safety.

Every version is fitted with a 7.0- or 8.0-inch touch-screen satellite navigation display in the centre of the dashboard, and features Bluetooth hands-free mobile phone connectivity with audio streaming. The navigation screen has a full colour display with a rear parking camera. There are also USB charging points in the front and rear in every model. 

The touch-screen infotainment system is paired as standard with a six-speaker audio on the entry-level model, while other versions feature a powerful 490-watt Harman Kardon Premium Sound system with eight speakers, an external amplifier and Clari-Fi, which restores sound lost with heavily compressed digital music files. 

All models are linked to Kia Connected Services with TomTom®, accessed through the owner's smartphone. This provides live traffic updates refreshed once a minute, with suggested alternative routes to avoid congestion; weather forecasts; local searches under 500 categories, from Kia dealerships and petrol stations to restaurants and supermarkets; and alerts for speed cameras and accident blackspots.

harman/kardon audio, wireless phone charging and Android Auto

Kia has had a 15-year relationship with renowned car audio experts Harman International, whose engineers were involved in the design and development of the Sportswagon's interior from the outset to ensure the audio system components could be integrated without compromise. Hundreds of hours were then spent fine-tuning the system specifically for the Sportswagon, taking into account its size, seating configuration and interior materials. 

The top-of-the-range GT-Line S comes with a wireless charger for compatible mobile devices, located in the base of the centre console. Occupants are therefore able to recharge mobile phones or MP3 players without the inconvenience of wires and connectors, which frequently change when new devices are introduced. The wireless charger features foreign object detection, switches on automatically when a phone is placed upon it and displays the phone's charge status in the instrument cluster. An in-built safety system prevents overheating, while drivers and passengers are warned if they are about to leave the car with the phone still on the charging pad.

Additionally, the Sportswagon is available with Android Auto with Android phones running 5.0 (Lollipop) or higher, and will offer Apple CarPlay with iPhone 5 or newer later in the production run. Android Auto connects the car to the user's smartphone and, via pre-downloaded apps, gives access to Google Maps navigation, Google Play music, hands-free calls and texts and voice recognition. Apple CarPlay will enable full Siri voice control of the phone's apps and functions while linking the car to Apple Maps, calls and text dictation, music streaming and audiobooks.  

Improving visibility and avoiding accidents

The GT-Line S also has a 360-degree Around View Monitor which, through four strategically mounted cameras, gives the driver a bird's-eye view of the car when manoeuvring. In addition there is a Smart Park Assist System which automatically steers the car into parallel or perpendicular parking slots while the driver works the accelerator and brakes. There is a reversing camera integrated into the central touch-screen and audible front and rear parking sensors in every model.

The LED front lights in GT-Line S are supplemented with Dynamic Cornering Headlights, which sweep the road in line with steering wheel movements, plus High Beam Assist and Blind Spot Detection. Rear Cross Traffic Alert warns drivers about to pull out of a perpendicular parking space into the path of a vehicle approaching from the side, while Lane Keep Assist and a Speed Limit Information are fitted from the mid-grade level 3.

Kia's Autonomous Emergency Braking system fitted to the ‘GT-Line S’ model, is unique in class. It employs both short- and long-range radar systems so that it can detect vehicles and pedestrians at greater distances and higher speeds. The short-range radar operates at typical city speeds of up to 31mph. Between 19mph and 50mph the longer-range radar also comes into play to detect obstacles in the car's path and respond by automatically slowing the Sportswagon to a complete stop if necessary. The pedestrian detection function operates at up to 37mph.

Blind Spot Detection acts as an extra pair of eyes for the driver when changing lanes. Sensors monitor the sides of the car and warn the driver of vehicles approaching from the left or the right. Rear Cross Traffic Alert adds to this by monitoring difficult-to-see areas when the Sportswagon is reversing out of driveways or perpendicular parking bays, using the Blind Spot Detection system to alert the driver. Both these safety features are fitted to the ‘GT-Line S’ model. 

Lane Keep Assist, which is fitted to both the ‘3’ and ‘GT-Line S’ grades, warns a tired driver who may be about to stray into the path of a vehicle approaching from behind. It uses a camera placed behind the rear-view mirror to 'film' the lane ahead and passes the information on to an electronic control unit that detects the lane and markings. If the control unit recognises that the car has left its lane with no indicator activated, it issues sound and visual alerts to the driver and steers the Sportswagon back into its lane if necessary. 

High Beam Assist, which features on the ‘GT-Line S’ grade switches between full and dipped beam automatically when there are other vehicles in in the vicinity on unlit roads. The Sportswagon driver therefore has optimum night-time visibility at all times. 

Cruise control with a speed limiter is fitted to Optima 2 and 3, while the Adaptive Smart Cruise Control standard on GT-Line S automatically maintains the pre-set distance to cars ahead, braking and accelerating the Sportswagon automatically and therefore minimising the risk of nose-to-tail accidents.

 

6          RANGE FINDER

Three trim lines echoing those for the Optima saloon 

There are three trim lines for the all-new Optima Sportswagon ­– 2, 3 and GT-Line S – echoing those available for the Optima saloon. A sporty high-performance GT version will make that four variants early in 2017.

Standard equipment also matches what is available on the corresponding saloon and is unashamedly targeted at business users who make up the vast majority of buyers in this sector of the market. There are, however, certain additions exclusive to the estate. Roof rails are standard with all three trim lines, along with a luggage area DC power socket, a handle for one-touch folding of the rear seats, a luggage side partition and towing connection preparation. Level 3 adds the luggage rail system, boot lip trim and privacy glass in the rear doors, rear quarter lights and tailgate. GT-Line S is further distinguished by the Smart Powered Tailgate.

The entry-level 2 grade comes as standard with a 7.0-inch satellite navigation system with European mapping and a reversing camera, steering wheel-mounted controls, front and rear USB ports, dual automatic air conditioning with ioniser, a leather-trimmed steering wheel and gearshifter, cruise control with a speed limiter, electrically heated folding mirrors, a six-speaker DAB radio with MP3 compatibility and Bluetooth with music streaming. It has 17-inch alloy wheels, body-coloured door handles and mirrors, dual projection headlights with static cornering lights and LED daytime running lights, powered two-way driver's seat lumbar adjustment and remote central locking with a fold-away key, while the comprehensive safety provisions include Electronic Stability Control and Vehicle Stability Management, Hill-start Assist Control, Tyre Pressure Monitoring and an electronic parking brake.

Grade 3 upgrades the navigation screen to 8.0 inches, has an eight-way power-adjustable driver's memory seat with four-way electronic lumbar adjustment, heated front seats and dual projection headlights. The exterior is distinguished by 18-inch alloy wheels, chrome and body colour exterior door handles, LED front foglights and rear combination lamps and chrome-coloured side sill mouldings. The black cloth seats have faux leather sections, there are satin chrome highlights on the touch-screen bezel. Rear electric windows with an auto up/down function and an anti-trap safety feature are also found on grade 3 along with a premium vision instrument cluster, satin chrome interior door handles and gloss black window switch panels. The harman/kardon Premium Sound system is also standard, while the 7DCT version has paddle shifters for manual control and a Drive Mode Select function. Additional driver aids on grade 3 include Lane Keep Assist and a speed limit warning.

GT-Line S supplements all this with different design 18-inch alloy wheels, a wireless mobile phone charger, 360-degree Around View Monitor, the Smart Park Assist System, Blind Spot Detection with Rear Cross Traffic Alert, Adaptive Smart Cruise Control, High Beam Assist, Autonomous Emergency Braking and a Smart Powered Tailgate. It has a tilting and sliding panoramic sunroof, LED headlights with automatic levelling, dynamic cornering lights, black leather upholstery with ventilated front seats and heated outer rear seats, alloy pedals, stainless steel door scuff plates, a smart key with illuminated start/stop button, LED front map lights and rear reading lights and ambient interior lighting.

 

7          THE BUSINESS CASE                                                                                     

Efficient diesel engine cuts running costs and taxation 

The Optima Sportswagon will primarily be a business car. As such, whole-life running costs, leasing rates and benefit-in-kind taxation (BIK) are the major concerns for operators and owners/users. That is why the Optima Sportswagon is sold exclusively with a highly efficient, powerful and refined 1.7-litre CRDi turbodiesel engine.

A 2015 Kia survey of fleet managers reported that the average CO2 figure of the cars they operate is 134g/km, and they confidently expected the number of environmentally friendly vehicles in their fleets to increase to more than 40 per cent before 2020. The Optima Sportswagon is ideally positioned to take advantage of this: both manual and 7DCT versions are well below that 134g/km average CO2 figure thanks to the standard inclusion of Kia's ISG (Intelligent Stop & Go) engine stop/start system.

Well over half of the fleet managers in the survey said they monitor whole-life running costs and 17 per cent cited BIK as a deciding factor in choosing models.

With CO2 emissions of 113g/km, manual versions of the Optima Sportswagon have a BIK rating of 19 per cent in 2016-17, while for the 7DCT versions with a CO2 figure of 120g/km the rating is 21 per cent. Meanwhile, fuel consumption of more than 60mpg attainable with all versions means that fleet running costs will be low.

For private owners there are benefits, too. The standard rate of Vehicle Excise Duty, or road tax, is just £30 per year for all models after the first, free initial registration.   

The Optima Sportswagon’s stylish design and high-quality finish are expected to be reflected in high residual values, which will in turn mean low monthly leasing bills for operators. The comprehensive safety features and low repair costs keep insurance rates down. And, as with any Kia, servicing requirements were factored in from the start of the design and engineering process to ensure the minimum of down time and cost when the car has to go in for routine maintenance, which is required only once a year or at 20,000-mile intervals, whichever comes soonest. 

Kia’s Care-3 and Care-3 Plus servicing packages, offering fleet and retail

customers fixed-cost, inflation-proof servicing for the first three or five years, are available. All work is carried out by trained technicians using genuine Kia parts and specified oils. All packages cover the car, not the owner, so are transferable.  If a vehicle with a Care-3 package is sold the next owner may upgrade to the five-year service package. 

Last but not least, the car comes with Kia’s industry-leading seven-year or 100,000-mile warranty, subject to conditions covering wear and tear items. The warranty is transferable to subsequent owners.

 

Fuel consumption (mpg) and CO2 (g/km)

 

Urban

Ex urban

Combined

CO2

1.7 CRDi 2

54.3

74.3

64.2

113

1.7 CRDi 3

54.3

74.3

64.2

113

1.7 CRDi 3 7DCT

54.3

67.3

61.4

120

1.7 CRDi GT-Line S 7DCT

54.3

67.3

61.4

120

 

Benefit-in-kind taxation rates and VED bands (2016-17)

 

Tax rate

VED Band

1.7 CRDi 2

19%

C

1.7 CRDi 3

19%

C

1.7 CRDi 3 7DCT

21%

C

1.7 CRDi GT-Line S 7DCT

21%

C

 

Insurance

 

Group

1.7 CRDi ‘2’

19

1.7 CRDi ‘3’

20

1.7 CRDi ‘3’ 7DCT

20

1.7 CRDi ‘GT-Line S’ 7DCT

20

 

Servicing

Servicing is required every 20,000 miles or once a year, whichever comes soonest.

The magnificent seven-year warranty

Kia set a new benchmark in 2007 when it launched the cee'd with an industry-best seven-year warranty.  That demonstration of faith in the quality and reliability of Kia products was subsequently extended to cover every model.

A major benefit is that it is transferable to subsequent owners at no charge as long as the seven-year time limit has not been reached and the mileage is below 100,000.  If the car is sold when less than 18 months old or with less than 18,000 miles on the clock, the warranty is topped up to match that of a new model.

The mechanical warranty is supported by a 12-year anti-perforation warranty and a five-year paint warranty.

 

8 MANUFACTURING AND THE ENVIRONMENT

Built at Hwasung, Kia’s major plant 

The Optima Sportswagon is built alongside all European versions of the Optima saloon at the Hwasung plant in Asan Bay.

Hwasung is Kia's largest factory anywhere in the world, with a production capacity of 600,000 cars a year. It opened in 1989 and manufacturing began in 1991. Hwasung is also home to a 200-acre proving ground with 16 driving courses, opened in 1993, and it houses an employee sports centre, giving the 12,000 workers and their families access to gymnasiums, swimming pools, squash courts and weight-training and community facilities. 

In recent years Hwasung has undergone major changes to improve the quality of production processes and the cars leaving the factory gates. The improved quality has been recognised by the American publication Consumer Reports. 

Constant efforts are also being made to minimise the plant's effect on the environment. There have been major initiatives to increase recycling, reduce the amount of pollutants and waste in the production process, lower greenhouse gas emissions and cut air pollution through more eco-friendly production systems. Energy-saving measures have also been introduced, and Hwasung has sent no waste to landfill since 2008. 

Improved paint facilities have been installed and every aspect of vehicle production has been scrutinised to ensure the plant uses less energy. Water and power consumption, dust, CO2, contaminants and the amount of waste per vehicle have all been reduced. 

Waste reduction

Kia has made reducing the amount of raw materials being fed into the production process a major priority in each of its production facilities. The last few years have seen significant progress in reducing waste, increasing recycling and developing cleaner production processes. 

The overall waste generated by Hwasung is under constant review and a number of programmes have seen dramatic improvements.  Recycling has increased and now stands at well over 90 per cent. Exhaust pollutants from Hwasung – dust, NOx and SO2 – have also decreased dramatically. 

New technology is playing a significant part in environmental improvement. Typical cast melting furnaces produce large amounts of dust, and contained within this is a high proportion of zinc. The captured dust is treated and the zinc extracted before being re-used within the production process. 

Pump invertors have been fitted to coolant and collectant pumps to control the rpm according to load. This has led to energy savings and a reduction in CO2 equivalent to around 4,000 tons per year. 

Another simple energy-saving process has been implemented within Hwasung’s huge and complex air conditioning systems. A fixed amount of heat was supplied to some areas of the plant, regardless of the outside temperature. Using smart control units, the fans now run to supply heat only where and when needed. 

More technology is being employed in the machining shops where gearboxes are produced. Compressed air is used as a coolant when machining intricate gearbox internals, rather than cutting oil, helping to reduce oil use to less than half of one per cent. 

And at the end of a car's life…

Hwasung is also instrumental in the development of end-of-life treatment technologies to reduce the environmental and social impact of Kias. It is home to Kia's major Automobile Resource Regeneration centre, which not only dismantles cars once they are no longer serviceable, but is also helping to devise new ways in which Kias are designed and assembled, as well as with the choice of materials used in manufacturing. 

Modern cars contain explosive materials to trigger their airbags in an accident and large quantities of environmentally hostile solids and liquids which must all be recycled or disposed of safely. Metal components such as the car body, engine and gearbox are relatively easy to recycle, as is the battery and exhaust catalyst, but plastics and rubbers present a greater challenge. Now only 5 per cent of a scrapped car is incinerated without energy recovery. 

Kia has developed an eight-stage dismantling process at its ARR centres to recoup as many materials as possible for re-use while ensuring the few components which cannot be recycled are disposed of with the minimum environmental impact. Once the car to be scrapped has been registered it is taken into an explosives chamber where its airbags are triggered in a spectacular display of pyrotechnics. The car is then pre-treated for scrappage before all fluids are removed. The exterior, interior and powertrain components are systematically removed in sequence and finally the remnants of the car are crushed in a press.

The ARR centres work on a conveyor system, just like when cars are being made, so that large numbers can be dismantled and recycled in a short time span. 

Eco-friendly recognition

The green landscape around Kia facilities is an important part of each plant make-up. One ongoing programme is based on a number of ecology gardens which are filled with trees and plants resistant and also sensitive to environmental changes in air pollution. This has the added benefits of providing a more comfortable environment for the staff and local population and offsetting some of the CO2 output from the facility. 

These gardens are continually monitored since they act as real-world indicators of air quality. Each site is broadening the green patches in and around its compound and constantly monitors air pollution in neighbouring communities. A monthly task for each facility is a stream clean-up programme, where Kia cleans and maintains local, natural water courses. This is not only to monitor cleanliness but also to keep them maintained for local communities to enjoy. 

The overall effect of the many green initiatives has resulted in Hwasung being officially recognised as an eco-friendly worksite by the South Korean Ministry of the Environment.

 

10        FREQUENTLY ASKED QUESTIONS

            We've anticipated what you're likely to ask us 

  1. Why are you introducing a D-segment estate only now, given their importance in Europe?
  2. A. Until now we have not had the production capacity to introduce a model which is wanted by customers in only one part of the world – Europe. We had to use our manufacturing capability to satisfy demand in as many countries as possible. But the opening of our new plant in Mexico this year means we have been able to free up some capacity in South Korea, and that is being used to enter new market sectors with cars like the Niro dedicated hybrid and Optima Sportswagon.   

 

  1. How significant a model will the Optima Sportswagon be?
  2. A. In some European countries the Sportswagon will claim 80 per cent of our D-sector sales, and overall it will take about 66 per cent of Optima sales in Europe. Three out of every four UK sales will be to fleets, which we have been missing out on through not having an estate in this class, so the Sportswagon promises to bring us considerable incremental business.

 

  1. What level of sales do you expect in the UK, and how will it boost overall Optima sales?
  2. A. The Optima saloon is already way ahead of sales expectations, by a staggering 31 per cent, and the arrival of the Sportswagon plus the Optima plug-in hybrid (PHEV) can only boost that. We are forecasting 3,500 Sportswagon sales in its first full year, with three-quarters of those going to the fleet sector. The likely top-selling model will be grade 2, while we are expecting the greatest demand among retail customers to be for the GT-Line S. Our forecasts for the PHEV are a more modest 460 in its first year, with a 75/25 per cent fleet/retail split. With these new variants we expect total Optima sales to be around 4,750 in the first full year – 5 per cent of total Kia sales in the UK.   

 

 

SPECIFICATION

Kia Optima Sportswagon press pack

TECHNICAL SPECIFICATIONS 

1.7 CRDi 

 No. of cylinders/valves

 

 4 / 16

 Displacement

 cc

 1,685

 Bore x stroke

 mm

 77.2 x 90

 Power output

 bhp

 139 @ 4,000rpm

 Torque output

 Nm

 340 @ 1,750 – 2,500rpm

 Compression ratio

 

 15.7:1

 Diesel Particulate Filter (DPF)

 

 Standard

 Engine details

 

 Cast iron block with aluminium cylinder head;

 common-rail high-pressure fuel injection;

 variable geometry turbocharger

 Emissions

 

 Euro 6

 

Transmission

 Transmission type

 

 Six-speed manual

 7DCT

 Gear ratios

 1st gear

 2nd gear

 3rd gear

 4th gear

 5th gear

 6th gear

 7th gear

 Reverse

 Final drive    

 Final drive

 3.615

 1.931

 1.696

 1.241

 0.921

 0.732

     –

 3.731

 3.765 (1, 2, reverse)

 2.783 (3-6)

 3.929

 2.318

 1.957

 1.023

 0.778

 0.837

 0.681

 5.304

 4.286 (1-2, 4-5)

 3.158 (3, 6, 7, reverse)

 

Suspension, steering and braking

 Front axle

Fully independent by subframe-mounted MacPherson  struts with coil spring, twin tube gas-filled dampers and

anti-roll bar

 Rear axle

Fully-independent subframe-mounted multi-link, coil springs, twin tube gas-filled dampers, anti-roll bar

 Braking system

Ventilated front discs 280mm (300mm on 18”), solid rear discs 262mm with ABS and EBD and ESC

 Steering

Rack-mounted R-MDPS electric power-assisted, rack and pinion, 2.6 turns lock-lock

 Wheels

7.5J x 17-inch / 7.5J x 18-inch

 Tyres

215/55 R17 / 235/45 R18

 Spare wheel

Tyre mobility kit on ‘3’ and ‘GT-Line S’. Temporary spare on ‘2’ grade

 

Dimensions and weights

 Wheelbase

 mm

 2,805

 Overall – l / w / h

 mm

 4,855 / 1,860 / 1,470

 Kerb weight min

 kg

 1,620

 1,635

 Tow weights – braked /

 unbraked

 kg

 1,800 / 750                1,500 / 750

 Boot capacity rear seats upright

 / folded

 litres

 552 / 1,686

 Turning circle

 m

 10.9

 Fuel tank capacity

 litres

 70

 Drag coefficient

 Cd

 0.30

  

Performance and fuel consumption

 

 

 Six-speed manual

 7DCT

 Acceleration 0-60 mph

 seconds

 9.8

 10.7

 Maximum speed

 mph

 124

 124

 Fuel consumption – urb / x.urb /

 combined

 mpg

 54.3 / 74.3 / 64.2

 54.3 / 67.3 / 61.4

 CO2

 g/km

 113

 120

 

For further information on Kia please visit www.kiapressoffice.com or contact:

Stephen Kitson                  Corporate Communications Director
skitson@kia.co.uk – 01932 832075 – 07795 011936

Daniel Sayles                     Press Relations Manager
dsayles@kia.co.uk – 01932 832073 – 07747 149149 

Sara Robinson                              Senior Press Officer
srobinson@kia.co.uk – 01932 832072 – 07919 482332

Carly Escritt                       Senior Press Officer
cescritt@kia.co.uk – 01932 832071 – 07557 268252

Moyosola Fujamade           Press Officer (Press Fleet Executive)
mfujamade@kia.co.uk – 01932 832069 – 07471 216343

Emily Jacklin                      Press Office Assistant
ejacklin@kia.co.uk – 01932 832079 – 07795 011475

Follow Kia on Twitter @KiaUKPR
Like Kia at www.facebook.com/kiamotorsuk
Watch Kia at www.youtube.com/kiamotorsuk



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Kia's first D-segment estate car Design remains faithful to 2015 SPORTSPACE concept Minimum 552 litres of cargo space with 40:20:40 split rear seats One-touch folding rear seats luggage rails and Smart Power Tailgate add to practicality Powered by an efficient and refined 1.7-litre diesel engine Up to 64.2mpg fuel economy, with CO2...

Aug 25, 2016
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