OPTIMA PLUG-IN HYBRID

PRESS PACK

GENERAL

Optima Plug-in Hybrid

 

  • Kia's first plug-in hybrid model
  • Up to 33 miles of all-electric range with CO2 emissions of just 37g/km
  • Fuel economy of 176.6mpg in the official NEDC combined test
  • All-electric or hybrid drive modes
  • Combined power output of 202bhp with 375Nm of torque
  • Active aerodynamics lower Cd to 0.25
  • Connectivity features include Android Auto and Apple CarPlay
  • Available with an extensive list of active driver assistance features
     

Kia's mission to lower the average CO2 emissions of its range by 25 per cent before the end of the decade is given a boost with the launch of the company's first plug-in hybrid model, the Optima PHEV. With a range of up to 33 miles in all-electric mode, the Optima PHEV is able to complete many regular urban commuter runs with no tailpipe emissions, while its CO2 figure of just 37g/km means company car users pay just 7 per cent benefit-in-kind taxation in 2016-17. 

The Optima PHEV combines a 154bhp 2.0-litre direct injection petrol engine with a 50kW (67bhp) electric motor powered by a 9.8kWh lithium-ion polymer battery pack. The electric motor replaces the torque converter in the smooth-shifting six-speed automatic transmission. When working together, the combustion engine and motor generate 202bhp and 375Nm of torque. 

A package of aerodynamic, styling and technology features contributes towards the Optima PHEV's low CO2 emissions and potential fuel economy of up to 176.6mpg while ensuring it is instantly recognisable as the high-efficiency model in the Optima range and minimising any impact on its practicality. The most significant aerodynamic change is an active air flap grille which lowers the car's drag co-efficient (Cd) to 0.25 when closed. The neat integration of the batteries behind the rear seat and in the spare wheel well, along with a 15-litre reduction in the car's petrol tank, means the Optima PHEV is still able to offer a generous 307 litres of luggage space.

Naturally, such a technologically advanced member of the Optima family is available with a comprehensive range of connectivity and advanced driver assistance features, including an 8.0-inch touch-screen navigation system with European mapping, Android Auto, Apple CarPlay, Kia Connected Services powered by TomTom, a wireless mobile phone charger, a 270o around-view monitor and a 10-speaker harman/kardon Premium Sound audio system. 

Hybrid sales in the UK and mainland Europe have doubled over the past five years and are expected to reach 700,000 a year by the end of the decade. The Optima PHEV ensures Kia is perfectly positioned to take advantage of this growth. It is offered in the UK as a unique, extensively equipped stand-alone model in the Optima range.  

The next stage in Kia's hybrid development

Hybrids are not new to Kia, but they have never previously been brought to the UK because diesels offered greater tax advantages in the all-important company car market. The all-new Optima PHEV, with its extended all-electric driving range, low CO2 emissions and ultra-low company car tax rating, redress this balance and will be an important fleet car for Kia in the UK. 

The core feature of the hybrid system is the next-generation 9.8kWh lithium-ion polymer battery pack, which produces significantly more energy than that in previous Optima hybrids. Meanwhile, the simplicity of the hybrid system allows compact packaging of the petrol engine, electric motor and automatic transmission on the front axle, with minimal energy transfer and conversion losses. This results in excellent performance and range for a D-segment car: up to 33 miles of pure-electric driving at speeds as high as 75mph, with 0-60mph acceleration in 9.1 seconds in hybrid mode. The switch between electric and hybrid driving is seamless, while the electric motor's 205Nm of torque from standstill ensures rapid acceleration and instantaneous response to the throttle pedal.    

Intelligent fuel-saving and energy-harvesting technologies

The Optima PHEV is equipped with a number of technological innovations to help it use the power in its battery pack in the most efficient way and top up its batteries on the move. 

The car's sophisticated technologies include regenerative braking, a driving style guide, an ECO-DAS (ECOnomy Driver Assistance System) featuring Coasting Guide Control, a Drive Mode Select button so that drivers can personalise the powertrain's dynamics, and an HEV (Hybrid Electric Vehicle) Select switch. It also has an intelligent heating, ventilation and air conditioning (HVAC) system to save battery power. 

HEV Select gives access to two driving modes via a button in the centre console. In EV (charge depletion) mode the car runs as a purely electric vehicle when the energy stored in the batteries is adequate, and is able to regenerate electrical power on the move to recharge the batteries. The Optima PHEV has an all-electric driving range of up to 33 miles. HEV (sustaining) mode allows the powertrain to balance the use of motor and petrol engine for a seamless combination of electric and internal combustion power. In this mode, a greater proportion of propulsion comes from the petrol engine and the charge level of the batteries is constantly being topped up for later use. 

The Drive Mode Select gives the driver the choice of Eco and Normal settings to obtain maximum energy efficiency or greater performance. This switch is also located in the centre console. A driving style guide delivers information through the instrument panel about how efficiently the car is being driven so that drivers can adapt their driving style as necessary. 

 Kia's regenerative braking system, now in third generation guise in the Optima PHEV, allows the car to harvest kinetic energy – energy created by motion – to top up the batteries when coasting or braking. 

The advanced HVAC system has been adapted from that in the Soul EV, and permits only the driver's side of the car to be cooled when the other seats are unoccupied to minimise energy usage. It does this through a smart air intake, in contrast to rival systems which merely divert the airflow towards the driver when other vents are closed and consequently do not reduce energy consumption.    

A distinctive look and bespoke interior for the Optima PHEV   

A package of aerodynamic and styling changes distinguishes the Optima PHEV from other models in the range. Together, these make the PHEV more efficient at cutting through the air, thus saving precious energy, while ensuring that it is instantly recognisable as the most efficient car in the Optima range. 

Chief among the aerodynamic improvements is the all-new active air flap grille which automatically closes when engine cooling requirements are at their lowest, so that air passes more efficiently over and around the car. When activated, it lowers the drag coefficient (Cd) of the PHEV to 0.25, rather than the 0.29 of other Optimas. Every small improvement in drag can have a significant effect on fuel consumption, especially at higher speeds. There are also uniquely profiled front and rear bumpers for the PHEV to reduce air turbulence. 

Distinguishing features of the PHEV are blue-tinted headlights and chrome enhancements with a metallic blue finish on the lower front air grille, the 'tiger-nose' main grille and the side sills. There are 'ECOplug-in' badges on the front wings, while the recharging port for the batteries is housed in the left front wing.      

Otherwise, the PHEV retains the profile and styling which earned the second-generation Optima the ‘Best of the Best’ title in Germany’s Red Dot design competition, matching the success of the first-generation model. 

For the PHEV, the standard 8-inch touch-screen features additional menus to help the driver achieve the maximum all-electric driving range. It provides valuable information on the status of the batteries, the location of nearby charging stations, energy use based on driving style and the mileage which can be expected from the energy remaining in the batteries. 

Retuned suspension and larger brakes

To compensate for the additional weight of the battery pack, the all-independent suspension of the Optima PHEV has been specially tuned, while the brakes have been enlarged compared with those on the diesel-engined Optima.  

The subframe-mounted suspension – featuring MacPherson struts at the front and a multi-link arrangement at the rear, with coil springs and gas-filled shock absorbers all round – remains unchanged, but the springs, dampers and alignment have been retuned. The result is agile handling with the much-improved ride comfort of the latest Optima. For packaging reasons the Optima PHEV features Kia's column-mounted Motor Driven Power Steering (C-MDPS) rather than the rack-mounted (R-MDPS) system fitted to other versions.  

To ensure braking performance is at least the equal of other models in the Optima range, the rear brake discs of the plug-in hybrid have been enlarged from the standard 262mm to 300mm.   

Fully connected with Android Auto and Apple CarPlay

The Optima PHEV is available with a comprehensive suite of connectivity features, including Android Auto and Apple CarPlay. At the heart of it is the latest Kia audio-visual navigation (AVN) system, operated via an 8.0-inch touch-screen and featuring Bluetooth hands-free mobile phone connectivity with audio streaming. The navigation screen is linked to a rear parking camera. 

Exclusive in the Optima PHEV is a series of menus which show the car's EV range at any time, nearby charging stations, energy usage based on driving style as well as other information to help the driver use the electrical energy stored in the batteries in the most efficient way. 

The AVN system is linked to a DAB digital radio as part of a 590-watt harman/kardon 10-speaker Premium Sound system, which includes an external amplifier and sub-woofer plus Clari-Fi technology, which restores the sound usually lost when digital music files are heavily compressed. 

There are USB sockets in the front and rear, and a wireless smartphone charger is standard.   

The AVN system offers the full Kia Connected Services package powered by TomTom. This provides live traffic updates, speed camera alerts and local point-of-interest and weather reports. It is provided free for seven years. 

Additionally, the Optima PHEV is available with Android Auto for use with Android phones running 5.0 (Lollipop) or higher, and will also offer Apple CarPlay with iPhone 5 or newer from late 2016. 

Android Auto connects the car to the user's smartphone and, via pre-downloaded apps, gives access to Google Maps navigation, Google Play music, hands-free calls and texts and voice recognition. Apple CarPlay will enable full Siri voice control of the phone's apps and functions while linking the car to Apple Maps, calls and text dictation, music streaming and audiobooks.  

High-strength body and active safety technologies

The Optima PHEV is built around the same, highly protective crash structure as other models in the range, which earned a five-star rating in Euro NCAP impact tests, and will provide exemplary passive and active safety thanks to its occupant restraint systems and advanced active driver assistance features. 

Just over half of the body (51 per cent) is made of advanced high-strength steels, particularly to reinforce the A- and B-pillars, side sills, floor and front wheel arches. Six airbags are fitted as standard. 

Electronic Stability Control and Vehicle Stability Management are standard. These can automatically counter any loss of traction when cornering or setting off on surfaces with differing levels of grip from left to right. Hill-start Assist Control, which holds the car when setting off on inclines, is also standard. 

The Optima PHEV also features a 270o Around View Monitor which, through three strategically mounted cameras, gives the driver a bird's-eye view of the car when manoeuvring. This is supplemented by a reversing camera and audible front and rear parking sensors. 

The Optima PHEV in the UK

The PHEV is a unique, extensively equipped stand-alone model in the Optima range. Its comprehensive specification includes 17-inch alloy wheels shod with 215/55 R17 tyres, LED daytime running lights and headlights – the latter with automatic levelling – welcome and follow-me-home lighting, black cloth and faux leather seats with four-way powered lumbar adjustment on the driver's side, an 8.0-inch touch-screen satellite navigation system with European mapping, the 10-speaker 590-watt harman/kardon Premium Sound system with Clari-Fi digital sound restoration technology, front and rear parking sensors, a reversing camera integrated into the navigation screen, dual-zone automatic air conditioning, a leather-trimmed steering wheel and gearshifter, steering wheel mounted controls, all-round electric windows, cruise control with a speed limiter, remote central locking, an electronic parking brake and a wireless phone charger. 

Uniquely in the Optima range, it has bespoke low-drag front and rear bumpers, an active air-flap grille, a blue tint to the headlights, blue chrome trim on the lower front air intake, upper grille and side sills and the exclusive navigation screen with a series of menus which help the driver to achieve the highest possible range in EV mode. 

Market, warranty and after-care

In keeping with every Kia, the Optima PHEV comes with the company’s unique-in-the-UK seven-year or 100,000-mile warranty, subject to certain wear and tear conditions. The warranty is fully transferable should the car be sold before the time or mileage limits have been reached. 

The car is available with Kia’s Care-3 and Care-3 Plus servicing packages, offering retail customers fixed-cost, inflation-proof servicing for the first three or five years. All work is carried out by trained technicians using genuine Kia replacement parts and specified oils. All packages cover the car, not the owner, so are transferable should the vehicle be sold.  

Technical details 

Model

Power bhp

(total)

Torque Nm

(total)

0–60 sec

Max speed mph

Average mpg

C02 g/km

2.0 plug-in hybrid  

202

372

9.1

119

176.6

37

 

For further information on Kia please visit www.kiapressoffice.com or contact: 

Stephen Kitson                    Corporate Communications Director

skitson@kia.co.uk – 01932 832075 – 07795 011936 

Daniel Sayles                      Press Relations Manager

dsayles@kia.co.uk – 01932 832073 – 07747 149149 

Sara Robinson                     Senior Press Officer

srobinson@kia.co.uk – 01932 832072 – 07919 482332 

Carly Escritt                         Senior Press Officer

cescritt@kia.co.uk – 01932 832071 – 07557 268252 

Moyosola Fujamade             Press Officer (Press Fleet Executive)

mfujamade@kia.co.uk – 01932 832069 – 07471 216343 

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ejacklin@kia.co.uk – 01932 832079 – 07795 011475

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WHAT'S DIFFERENT ABOUT THE OPTIMA PHEV ON A PAGE                                             

A quick résumé for those with a deadline looming 

General

  • Kia's first plug-in hybrid
  • Slots into a hybrid market expected to reach 700,000 a year in Europe by 2020
  • Expands Kia's range of alternative powertrain vehicles in the UK to three after the Soul EV and Niro dedicated hybrid
  • Kia aiming to lower its fleet CO2 emissions by 25 per cent based on 2014 levels by 2020
  • The first Optima in the UK with a petrol engine
  • BIK taxation rating of only 7 per cent in 2016-17

Body

  • Five-door, five-seater front-wheel-drive saloon
  • Low drag coefficient of 0.25 thanks to aerodynamic modifications over diesel Optima
  • Active air flap grille and reprofiled bumpers improve airflow over and around the car
  • Batteries located under the rear seat and in the spare wheel well for ideal packaging
  • Made up of 51 per cent Advanced High-strength Steel to save weight
  • Distinguished by special metallic blue chrome trim and 'ECOplug-in' badging
  • Recharging socket hidden behind a flap in left side front wing

 Interior

  • New menus in 8.0-inch touch-screen help driver maximise energy from batteries
  • EV range, nearest charging points and driving style details among additional information provided
  • Generous 307 litres of boot space despite losing some capacity to the batteries

Powertrain and running gear

  • Petrol-electric hybrid with six-speed automatic gearbox
  • Combustion engine is a 2.0-litre direct-injection unit from the Nu family, never seen in the UK before
  • Petrol engine develops 154bhp and 189Nm of torque
  • Supported by a 50kW (67bhp) electric motor with 205Nm of torque
  • Combined power output 202bhp, with 375Nm of torque at 2,330rpm
  • HEV and Drive Mode Select switches allow driver to personalise driving style
  • HEV switch gives access to all-electric or hybrid/charge-sustaining drive patterns
  • Drive Mode Select allows choice of Eco or Normal driving styles
  • Combined fuel economy of 176.6mpg, with CO2 emissions of 37g/km
  • Capable of travelling 33 miles on electric power
  • 360-volt lithium-ion polymer batteries capable of storing 9.8kWh of energy
  • Third-generation regenerative braking, Coasting Guide Control and advanced heating, ventilation and air conditioning (HVAC) system boost battery efficiency
  • Electric motor replaces torque converter in six-speed automatic transmission
  • Revised spring, damper and alignment settings for all-independent suspension
  • Column-mounted Motor Drive Power Steering in place of rack-mounted system for packaging reasons
  • Larger rear brake discs – 300mm instead of 262mm

Technology and safety

  • Wireless phone charger
  • Kia Connected Services powered by TomTom gives speed camera, weather, traffic and local point of interest information
  • Android Auto gives access to Google Maps navigation, Google Play music, hands-free calls and texts and voice recognition through smartphone apps. Alternatively, Apple CarPlay with Siri voice control paves the way to Apple Maps, calls and text dictation and music streaming or audiobooks downloaded to iPhone
  • DAB radio and a 590-watt harman/kardon Premium Sound system standard

DESIGN                                                                                                          

Bespoke aerodynamic and styling additions for the PHEV 

A package of aerodynamic and styling changes distinguishes the PHEV from other models in the Optima range. Together, these make the PHEV more efficient at cutting through the air, thus saving precious energy, while ensuring that it is instantly recognisable as the most efficient car in the line-up. 

Chief among the aerodynamic improvements is an all-new active air-flap grille which automatically closes when engine cooling requirements are at their lowest, so that air passes more efficiently over and around the car. When activated, it lowers the drag coefficient (Cd) of the PHEV to 0.25, rather than the 0.29 of other versions of the Optima. Every small improvement in drag can have a significant effect on fuel consumption, especially at higher speeds. There are also uniquely profiled front and rear bumpers for the PHEV to reduce air turbulence. 

Distinguishing features of the PHEV are blue-tinted headlights and chrome enhancements with a metallic blue finish on the lower front air grille, the 'tiger-nose' main grille and the side sills. There are also 'ECOplug-in' badges on the front wings, while the recharging port for the batteries is housed in the left front wing.

Otherwise the PHEV retains the profile and styling which earned the second-generation Optima the ‘Best of the Best’ title in Germany’s Red Dot design competition, matching the success of the first-generation model in 2011.

That first-generation car was lauded with international praise for its elegant simplicity, muscular proportions and coupé-like silhouette, so under the watchful eye of President and Chief Design Officer Peter Schreyer, Kia was anxious to take an evolutionary approach with the new model, maintaining the identity of a car which still looks as smart today as it did when launched while introducing greater modernity and boldness. At the same time there was a completely fresh approach to the interior, with a horizontal dash structure unashamedly focused on the driver, and much more luxurious materials and cutting-edge technologies. 

Exterior design

The Optima has an unmistakable road presence. Its status as a member of the modern Kia family is most emphatic from the front, where the brand's hallmark ‘tiger-nose’ grille meets up with long and wide wrap-around LED light units which have been pulled taut over the blistered front wheel arches. The lower part of the bespoke front bumper is almost at a right angle where it meets the PHEV's vertical air intakes. 

Its elegant yet dynamic profile is emphasised by a long wheelbase, sharp body lines and creases and fine surface detailing. With an overall length of 4,855mm, the Optima is long enough to permit a swept-back roofline. The glass area preserves the raked A-pillar and sweeping C-pillar that were so influential in giving the first-generation Optima a sports saloon shape, with the rear quarter-light kicking up sharply as the shoulder line meets the raised boot lid. That shoulder line extends all the way from the front light units, creating a clean, straight crease that links front and rear and does so much to give the Optima its cohesive appearance. The door panels are deeply sculpted and curve fluently into side sills which increase the visual weight around the lower body and again emphasise stability. 

The car’s athletic appearance is reinforced at the rear, where a rising, spoiler-shaped boot lid flows into the PHEV's expansive new bumper with vertical reflectors and a diffuser section which houses the hidden exhaust tailpipe. The LED tail light units wrap around the rear corners, like those in front, and give the Optima a modern night-time signature. 

There is a choice of four paint colours, including PHEV-exclusive Aluminium Silver, and stylish 17-inch alloy wheels with 215/55 R17 tyres are standard. 

A modern, high-quality interior with customised touch-screen

The fresh-looking and modern interior layout of the Optima features a horizontal dash structure separated into distinct information and control areas and underscored by the high-quality nature of the materials. 

The dash and control layout is particularly driver-focused, with the centre console angled at 8.5 degrees towards the person behind the wheel. The central 8.0-inch touch-screen is set at exactly the same height as the instruments in the main cluster – a logical and easily visible layout which emphasises the horizontal design of the dashboard and the minute attention to detail applied to the cabin design. 

For the PHEV, the touch-screen features additional menus which show the car's EV range at any time, nearby charging stations, energy usage based on driving style and the range which can be expected based on the energy remaining in the batteries. 

The fascia is divided into an upper display zone and a lower control zone to make it easier for the driver to absorb information quickly. Kia has reduced the number of buttons and switches in the control zone by permitting more functions to be operated via the touch-screen, simplifying use and giving the cabin a less cluttered look. 

The display and control zones are separated by a horizontal chrome strip which accentuates the width of the cabin. The interior is trimmed in black cloth with black faux leather, while a faux leather finish has been applied to the door and centre console armrests; black leather is standard on the gearlever and steering wheel; and the door switch panels, door handles and interior bezels are trimmed with satin chrome. 

Quality is also apparent in the soft-touch materials, interior lighting and, on the road, the levels of refinement as a result of the application of extensive sound-proofing. 

The A-list nature of the interior is reinforced by the connectivity features and technology on board. Satellite navigation with European mapping, accessed via the 8.0-inch touch-screen, is standard and is linked to Kia Connected Services featuring TomTom traffic and speed camera alerts, weather reports and local search information. Bluetooth with voice recognition and music streaming, reversing sensors and a reversing camera are also integrated, while a wireless mobile phone charger is optional. The instruments feature a stylish LCD Thin Film Transistor (TFT) 4.3-inch colour supervision cluster. 

All of this is supported by luxury-car levels of passenger space thanks to the long (2,805mm) wheelbase, wide cabin and the deceptively large amount of headroom despite the rakish roofline. The latest Optima has 25mm more legroom and 10mm more headroom than its predecessor in the rear, for example; there is 20mm more shoulder room in the front and 17mm more in the rear; and 13mm more headroom in the front. The boot capacity, meanwhile, is a highly practical 307 litres, despite some loss of space to the batteries. 

Along with the greater space there is great comfort thanks to seat frames which are not only stiff but also light. This reduces the levels of vibration felt by occupants. The upper seat backs, under-thigh supports and headrests feature soft foam, while the side bolsters are deep and made of denser foam to provide greater lateral support. 

THE TECHNICAL STORY

Advanced and highly efficient new powertrain for Kia's first PHEV 

The Optima PHEV is driven by the most advanced powertrain ever to be offered for sale in a Kia, and featuring a number of firsts for the brand. It is Kia's first plug-in hybrid model anywhere, and first petrol-engined Optima in the UK. 

It is powered by a 2.0-litre direct-injection (GDI) engine from the Nu family, never previously introduced to the UK, assisted by an electric motor housed within the six-speed automatic gearbox. The electric motor effectively replaces the torque converter in the transmission. The sophisticated 360-volt power electronics system features a 9.8kWh lithium-ion polymer battery pack, advanced technologies to ensure the driver can obtain the maximum range in all-electric driving mode and recharge the batteries on the move, and an on-board charger which allows the batteries to be re-energised from fully depleted condition in just three hours. 

The 2.0-litre Nu engine

Kia's Nu family of engines was introduced in 2011, replacing the previous Beta range, and is available in 1.8- and 2.0-litre guises in a number of models, although never before in the UK. The Optima PHEV employs the 2.0-litre version which, with a cylinder bore of 81mm and a piston stroke of 97mm, has a displacement of 1,999cc. 

The 16-valve twin-cam cylinder head and engine block are made of aluminium while the sump is fabricated from steel, and the engine features direct fuel injection (GDI) and dual continuously variable valve timing on the intake and exhaust sides. As tuned for the Optima PHEV, it develops 154bhp at 6,000rpm and 198Nm of torque at 5,000rpm. 

For the Optima PHEV, the engine has been modified with a high-energy coil, cooled exhaust gas recirculation, a variable pressure oil pump, revised piston ring coatings to minimise friction losses, an electric rather than a mechanical water pump and an oil warmer. Collectively, these improve efficiency by 6.5 per cent. 

The electric motor, batteries and power electronics

The petrol engine is linked to a 50kW (67bhp) electric motor housed within the six-speed automatic gearbox. The permanent magnet synchronous motor takes the place of a torque converter. It develops its maximum power from 2,330 to 3,300rpm, and delivers 205Nm of torque from standstill to 2,330rpm, ensuring brisk acceleration when the car is being driven in all-electric mode at typical urban speeds. 

Together, the petrol engine and electric motor produce 202bhp at 6,000rpm and 372Nm of torque at 2,300rpm for instant, rapid response to throttle inputs. Acceleration from 0-60mph takes just 9.1 seconds in hybrid mode, and the Optima PHEV has a top speed of 119mph. The hybrid powertrain provides a seamless blend of highly efficient performance and is compact and light, allowing it to be mounted on the front axle. 

The electric motor is supplied by a lithium-ion polymer battery pack with an electricity storage capacity of 9.8kWh and an energy density of 75Wh per kilogramme. This allows the Optima PHEV to travel up to 33 miles at speeds as high as 75mph in all-electric mode – easily sufficient for the majority of urban commutes – and is a major contributor to the car's extremely low fuel consumption of 176.6mpg in the official NEDC combined cycle test and CO2 emissions of only 37g/km. 

The batteries are located beneath the rear seat and in the spare wheel well, so a tyre repair kit is supplied as standard. This skilful packaging ensures that boot capacity losses are much less than in many hybrid cars: the Optima PHEV has 307 litres of luggage space. 

The power electronics system is completed by a hybrid control unit, motor control unit and low DC-DC converter. 

Charging

The Optima PHEV is supplied with a Type 2 recharging cable which can restore the electrical energy in the batteries from fully depleted in three hours through a 240-volt socket or charging post. The on-board plug-in point is located on the Optima's left-hand front wing. 

But the car also features sophisticated technologies to recharge the batteries on the move and help drivers to attain the maximum all-electric driving range. These include regenerative braking, a driving style guide, an ECO-DAS (ECOnomy Driver Assistance System), a Drive Mode Select button so that drivers can personalise the powertrain's dynamics, and an HEV (Hybrid Electric Vehicle) Select switch. It also has an intelligent heating, ventilation and air conditioning (HVAC) system to save battery power. 

HEV Select gives access to two driving modes via a button in the centre console. In EV (charge depletion) mode the car runs as a purely electric vehicle when the energy stored in the batteries is adequate, and is able to regenerate electrical power on the move to recharge the batteries. The Optima PHEV has an all-electric driving range of up to 33 miles. HEV (charge sustaining) mode allows the powertrain to balance the use of motor and petrol engine for a seamless combination of electric and internal combustion power. In this mode, a greater proportion of propulsion comes from the petrol engine and the charge level of the batteries is constantly being topped up for later use. 

The Drive Mode Select gives the driver the choice of Eco and Normal settings to obtain maximum energy efficiency or greater performance. This switch is also located in the centre console. A driving style guide delivers information through the instrument panel about how efficiently the car is being driven so that drivers can adapt their driving style as necessary.  

Kia's regenerative braking system, now in third generation guise in the Optima PHEV, allows the car to harvest kinetic energy – energy created by motion – to top up the batteries when coasting or braking. 

The advanced HVAC system has been adapted from that in the Soul EV, and permits only the driver's side of the car to be cooled when the other seats are unoccupied to minimise energy usage. It does this through a smart air intake, in contrast to rival systems which merely divert the airflow towards the driver when other vents are closed and consequently do not reduce energy consumption.   

Transmission

The Optima PHEV has a six-speed automatic transmission rather than the continuously variable (CVT) system employed by most other hybrids. It incorporates the electric motor, which takes the place of a traditional torque converter. 

A Transmission-mounted Electric Device (TMED) ensures fast and seamless switching between electric and hybrid driving modes and precise control of the engine clutch. The transmission is particularly smooth in operation while being quieter and more refined than a CVT. 

Modifications to suit the application of the six-speed automatic in a plug-in hybrid include an electric rather than a mechanical oil pump and an oil pump control unit. The overall system efficiency of the transmission and electric motor is an exceptional 54.5 per cent. 

An enhanced engine clutch control system provides swift engagement of each gear and more consistent engagement times, while there are exclusive shift patterns for when the car is running in charge sustaining or charge depletion modes. The operation of the transmission also varies depending on whether Eco or Normal has been chosen through the Drive Mode Select switch.

Running gear

The Optima PHEV relies on the same fully independent suspension as the diesel-engined version, with subframe-mounted MacPherson struts with coil springs and twin-tube gas-filled dampers at the front and a subframe-mounted multi-link system with coil springs and twin-tube gas-filled dampers at the rear. There are front and rear anti-roll bars. For the Optima PHEV, the springs, dampers and alignment have been retuned to take into account its greater weight and the packaging of the power electronics components. 

The front and rear subframe mounting points take advantage of the car's width, improving the smoothness of the ride, and there are four front bushing points to increase lateral stiffness, with extremely robust bearings. This results in improved steering responsiveness and greater cornering traction, with less delay when the car needs to settle after a severe road surface-induced jolt. 

At the rear there are large dual suspension arms on each side, with thick, absorbent bushes. This improves stability and bump absorption, aided by the long wheelbase. 

It is an arrangement which provides ideal wheel alignment and body control even under high cornering loads, with good suspension travel and supple damping over a typically broken B-road surface. The Optima is extremely stable in crosswinds or when suddenly changing lanes on the motorway, ensuring the car always remains under the driver’s complete control. 

For packaging reasons, the PHEV features Kia's column-mounted Motor Driven Power Steering (C-MDPS) rather than the rack-mounted (R-MDPS) system fitted to other versions of the Optima.  

To ensure braking performance is at least the equal of other models in the Optima range, the rear brake discs of the plug-in hybrid have been enlarged from the standard 262mm to 300mm. There are ventilated front discs and solid rear discs. The anti-lock braking system incorporates Brake Assist to ensure maximum retardation in an emergency stop, regardless of the force applied to the pedal by the driver. Stability is further enhanced by Electronic Stability Control and Vehicle Stability Management, which counter-act skids or snaking when cornering or accelerating on roads with differing levels of grip from front to right. 

The Optima PHEV also comes with Hill-start Assist Control (HAC), which maintains brake pressure for two seconds after the driver releases the pedal, to ensure smooth transitions on inclines. 

NVH counter measures complement Optima PHEV's qualit

Comprehensive measures to counter NVH ensure that the Optima PHEV has the refinement to match its upmarket appearance, quality and technology. The stiff bodyshell, made up of 51 per cent advanced high-strength steel, with extensive use of adhesives to bond body panels together, provides an ideal platform for this, while the low drag co-efficient of 0.25 plays a significant role in curtailing wind noise. 

Innovations include a large under-floor cover and highly effective windscreen seals, which contribute two per cent to the reduction in wind noise while improving aerodynamics and, consequently, fuel consumption. 

Comprehensive dashboard insulation lowers the amount of powertrain noise able to enter the cabin, while large cross-member bushings front and rear eliminate road noise and reduce the vibrations transmitted through the floor and steering wheel. 

The part played by the new body in improving NVH is also significant. With a rigid body frame and stiff body panels and engine mounts, there is a significant reduction in vibration throughout the cabin. Even the design of the alloy wheels helps to cut vibrations created by poor road surfaces. 

Safety

The Optima PHEV benefits from the five-star safety rating awarded to the diesel-engined version by Euro NCAP. With its strong body made up of 51 per cent advanced high-strength steels, progressive deformation in an impact thanks to its front and rear crumple zones, side impact protection and extensive selection of driver assistance systems – including Electronic Stability Control and Vehicle Stability Management. 

TECHNOLOGY                                                                                                

Up-to-the-minute connectivity and driver assistance systems 

The Optima PHEV is one of the most technologically advanced cars Kia has ever launched in the UK. It is laden with advanced features to keep the driver and passengers connected with the outside world, to advance their comfort and convenience and to help drivers achieve the maximum all-electric driving range. 

Standard equipment includes a wireless charger for mobile devices, a 10-speaker harman/kardon Premium Sound system, Kia Connected Services with TomTom and an 8.0-inch touch-screen navigation system with European mapping linked to a reversing camera. 

Technologies to maximise its range on battery power include the ECO-DAS system, a Drive Mode Select button so that drivers can personalise the powertrain's dynamics, a plug-in hybrid HEV Select switch, regenerative braking and an intelligent heating, ventilation and air conditioning (HVAC) system. 

Making long days on the road easier and more comfortable

Business drivers can spend long days on the road, often in heavy traffic and foul weather, so anything which can make their lives more bearable is welcomed. The Optima PHEV is equipped to do just that. 

It has a 590-watt harman/kardon Premium Sound system with 10 speakers, including a 4.0-inch central speaker, an 8.0-inch sub-woofer and an external amplifier. The system features Clari-Fi technology to restore the sound usually lost when digital music files are heavily compressed. 

Kia involved Harman engineers in from the very first stages of the Optima's development and design to ensure the audio system components could be integrated into the car without compromise. Hundreds of hours were then spent fine-tuning the system specifically for the Optima, taking into account its size, seating configuration and interior materials.

The 10 strategically mounted speakers have been optimised and tuned precisely for the Optima. The system also has an 11-channel, 590-watt digital amplifier with programmed Digital Signal Processing; QuantumLogic Surround, which identifies individual instruments and voices and presents them in a precise, multi-channel sound stage; and Automatic Speed Dependent Volume Control, which eliminates the need for the driver to readjust the audio system's volume while on the move by controlling individual channels according the car's speed. 

There is also a DAB digital radio, front and rear USB ports and an AUX socket in the dashboard. The system supports Bluetooth mobile phone connectivity and music streaming and is compatible with MP3 players.

For added convenience, a wireless mobile phone charger – housed in the front of the centre console tray– is available. It uses inductive charging to power-up the batteries of compatible electronic devices. Occupants are therefore able to recharge mobile phones or MP3 players without the inconvenience of wires and connectors, which frequently change when new devices are introduced. The wireless charger features foreign object detection, switches on automatically when a phone is placed upon it and displays the phone's charge status in the instrument cluster. An in-built safety system prevents overheating, while drivers and passengers are warned if they are about to leave the car with the phone still on the charging pad. 

The Optima's audio-visual navigation (AVN) system is operated via an 8.0-inch touch-screen which also controls the satellite navigation system and Kia Connected Services. Exclusive in the Optima PHEV is a series of menus which show the car's EV range at any time, nearby charging stations, energy usage based on driving style as well as other information to help the driver use the electrical energy stored in the batteries in the most efficient way.

The navigation system includes full European mapping, while Kia Connected Services with TomTom, when linked to a smartphone, provides live traffic updates refreshed once a minute, with suggested alternative routes to avoid congestion; weather forecasts; local searches under 500 categories , including Kia dealerships, petrol stations, restaurants and supermarkets; and alerts for such things as speed cameras and accident blackspots. It is provided free for seven years. 

Additionally, the Optima PHEV is available with Android Auto for use with Android phones running 5.0 (Lollipop) or higher, and will also offer Apple CarPlay with iPhone 5 or newer from late 2016, later in the production run. 

Android Auto connects the car to the user's smartphone and, via pre-downloaded apps, gives access to Google Maps navigation, Google Play music, hands-free calls and texts and voice recognition. Apple CarPlay will enable full Siri voice control of the phone's apps and functions while linking the car to Apple Maps, calls and text dictation, music streaming and audiobooks.   

Making the most of the electrical energy

The Optima PHEV has an all-electric driving range of up to 33 miles. Sophisticated technologies recharge the batteries on the move and help drivers to attain the maximum driving range on battery power alone. These include regenerative braking, a driving style guide, an ECO-DAS system, a Drive Mode Select button so that drivers can personalise the powertrain's dynamics, and a plug-in hybrid HEV Select switch.

HEV Select gives access to two driving modes via a button in the centre console. In EV mode the car runs as a purely electric vehicle when the charge level is adequate and is able to regenerate electrical power to recharge the batteries. HEV mode allows the powertrain to balance the use of motor and petrol engine for a seamless combination of electric and internal combustion power. In this mode, a greater proportion of propulsion comes from the petrol engine and the charge level of the batteries is constantly topped up for later use.

 The Drive Mode Select gives the driver the choice of Eco and Normal settings to obtain maximum energy efficiency or greater performance. This switch is also located in the centre console. The driving style guide assists by delivering information via the instrument panel about how efficiently the car is being driven so that drivers can adapt their driving style as necessary.  

Every time the driver coasts or brakes, kinetic energy is captured and channelled to the batteries for use later. 

The Optima PHEV also has Kia’s advanced heating, ventilation and air conditioning (HVAC) system, first seen in the Soul EV. This uses an energy-scavenging heat pump to recycle waste heat from the air conditioning and electrical systems, a smart air intake system and a ‘Driver Only’ ventilation option so that cooled or warmed air goes only to the driver’s side of the car when other seats are unoccupied. This contrasts with other systems where closing some vents merely diverts air through the others while energy consumption remains the same. The HVAC system therefore reduces load on the battery and cuts energy consumption. 

RANGE FINDER

A unique stand-alone model in the Optima range 

The PHEV is a unique, extensively equipped stand-alone model in the Optima range. Its comprehensive specification includes 17-inch alloy wheels shod with 215/55 R17 tyres, LED daytime running lights and headlights – the latter with automatic levelling and washer jets – welcome and follow-me-home lighting, black cloth and faux leather seats with four-way powered lumbar adjustment on the driver's side, an 8.0-inch touch-screen satellite navigation system with European mapping, the 10-speaker 590-watt harman/kardon Premium Sound system with Clari-Fi digital sound restoration technology, front and rear parking sensors, a reversing camera integrated into the navigation screen, dual-zone automatic air conditioning, a leather-trimmed steering wheel and gearshifter, steering wheel mounted controls, all-round electric windows, cruise control with a speed limiter, remote central locking, an electronic parking brake and a wireless phone charger. 

Uniquely in the Optima range, it has bespoke low-drag front and rear bumpers, an active air-flap grille, a blue tint to the headlights, blue chrome trim on the lower front air intake, upper grille and side sills and the exclusive navigation screen with a series of menus which help the driver to achieve the highest possible range in EV mode.

COST-CUTTER

 A viable alternative to diesel for the business user 

Kia's ultimate goal is to decarbonise road transport completely, and the company is actively working on – and planning to market before the end of the decade – further vehicles which can help the company achieve that ambition, including a hydrogen fuel cell car. Kia is investing more than £6 billion and recruiting some 7,300 new research and development engineers over the next few years with this aim in mind. But it will be some time before battery technology, fuel cell costs and support infrastructures are capable of supporting a widespread switch to all-electric and fuel-cell cars. In the meantime, hybrids, and especially plug-in hybrids, have the ability to significantly reduce tailpipe emissions without needing heavy investment in new infrastructures. 

The Optima PHEV slots into the D-segment of the UK market. It is a sector heavily reliant on fleet and business customers, whose principal concerns are whole-life running costs, leasing charges and ­– for the individual user – benefit-in-kind (BIK) taxation. Until now, diesel was the best way to meet those requirements. It is why Kia has never marketed a petrol-engined Optima in the UK.

 But the Optima PHEV, with its NEDC official fuel consumption of 176.6 mpg, CO2 emissions of only 37g/km and all-electric driving range of up to 33 miles, is a game-changer. The simplicity of the electrified powertrain, the low maintenance requirements – servicing is needed only every 10,000 miles or annually, whichever comes soonest – and its low BIK rating make it a highly attractive proposition for company fleets and business drivers. The Optima PHEV attracts a BIK rating of only 7 per cent in 2016-17, rising to 9 per cent the following year. It is exempt from Vehicle Excise Duty (VED), and London commuters do not have to pay the £11.50 weekday congestion charge. 

As with every Kia, repairability has been engineered in from the start of the design stage to keep insurance costs to a minimum, and the car is covered by a seven-year or 100,000-mile transferable warranty. 

Fuel consumption (mpg) and CO2 (g/km)

 

 

Urban

Ex urban

Combined

CO2

2.0 GDi plug-in hybrid

0

53.3

176.6

37

 

Benefit-in-kind taxation rates and VED bands (2016-17)

 

 

Tax rate

VED Band

2.0 GDi plug-in hybrid

7%

A

 

Insurance

 

 

Group

2.0 GDi plug-in hybrid

25

 

Servicing

Servicing is required every 10,000 miles or once a year, whichever comes soonest. The Optima PHEV is available with Kia’s Care-3 and Care-3 Plus servicing packages, offering retail customers fixed-cost, inflation-proof servicing for the first three or five years. All work is carried out by trained technicians using genuine Kia replacement parts and specified oils. All packages cover the car, not the owner, so are transferable should the vehicle be sold.  If a vehicle with a Care-3 package is sold on the next owner may upgrade to the five-year service package.  

The magnificent seven-year warranty

Kia set a new benchmark in 2007 when it launched the cee'd with an industry-best seven-year warranty.  That demonstration of faith in the quality and reliability of Kia products has subsequently been extended to cover every model, including the Optima PHEV. 

A major benefit is that it is transferable to subsequent owners at no charge as long as the seven-year time limit has not been reached and the mileage is below 100,000.  If the car is sold when less than 18 months old or with less than 18,000 miles on the clock, the warranty is topped up to match that of a new model. 

The mechanical warranty is supported by a 12-year anti-perforation warranty and a five-year paint warranty.

MANUFACTURING AND THE ENVIRONMENT                                                          

Built at Hwasung in Korea 

All versions of the Optima for Europe, including the PHEV, are built at the Hwasung plant in Asan Bay, Korea. 

Hwasung is Kia's largest factory anywhere in the world, with a production capacity of 600,000 cars a year. It opened in 1989 and manufacturing began in 1991. Hwasung is also home to a 200-acre proving ground with 16 driving courses, opened in 1993, and it houses an employee sports centre, giving the 12,000 workers and their families access to gymnasiums, swimming pools, squash courts and weight-training and community facilities.

In recent years Hwasung has undergone major changes to improve the quality of production processes and the cars leaving the factory gates. The improved quality has been recognised by the American publication Consumer Reports. 

Constant efforts are also being made to minimise the plant's effect on the environment. There have been major initiatives to increase recycling, reduce the amount of pollutants and waste in the production process, lower greenhouse gas emissions and cut air pollution through more eco-friendly production systems. Energy-saving measures have also been introduced, and Hwasung has sent no waste to landfill since 2008. 

Improved paint facilities have been installed and every aspect of vehicle production has been scrutinised to ensure the plant uses less energy. Water and power consumption, dust, CO2, contaminants and the amount of waste per vehicle have all been reduced. 

Waste reduction

Kia has made reducing the amount of raw materials being fed into the production process a major priority in each of its production facilities. The last few years have seen significant progress in reducing waste, increasing recycling and developing cleaner production processes. 

The overall waste generated by Hwasung is under constant review and a number of programmes have seen dramatic improvements.  Recycling has increased and now stands at well over 90 per cent. Exhaust pollutants from Hwasung – dust, NOx and SO2 – have also decreased dramatically.

New technology is playing a significant part in environmental improvement. Typical cast melting furnaces produce large amounts of dust, and contained within this is a high proportion of zinc. The captured dust is treated and the zinc extracted before being re-used within the production process.

Pump invertors have been fitted to coolant and collectant pumps to control the rpm according to load. This has led to energy savings and a reduction in CO2 equivalent to around 4,000 tons per year. 

Another simple energy-saving process has been implemented within Hwasung’s huge and complex air conditioning systems. A fixed amount of heat was supplied to some areas of the plant, regardless of the outside temperature. Using smart control units, the fans now run to supply heat only where and when needed. 

More technology is being employed in the machining shops where gearboxes are produced. Compressed air is used as a coolant when machining intricate gearbox internals, rather than cutting oil, helping to reduce oil use to less than half of one per cent. 

And at the end of a car's life…

Hwasung is also instrumental in the development of end-of-life treatment technologies to reduce the environmental and social impact of Kias. It is home to Kia's major Automobile Resource Regeneration centre, which not only dismantles cars once they are no longer serviceable, but is also helping to devise new ways in which Kias are designed and assembled, as well as with the choice of materials used in manufacturing. 

Modern cars contain explosive materials to trigger their airbags in an accident and large quantities of environmentally hostile solids and liquids which must all be recycled or disposed of safely. Metal components such as the car body, engine and gearbox are relatively easy to recycle, as is the battery pack and exhaust catalyst, but plastics and rubbers present a greater challenge. Now only 5 per cent of a scrapped car is incinerated without energy recovery. 

Kia has developed an eight-stage dismantling process at its ARR centre to recoup as many materials as possible for re-use while ensuring the few components which cannot be recycled are disposed of with the minimum environmental impact. Once the car to be scrapped has been registered it is taken into an explosives chamber where its airbags are triggered in a spectacular display of pyrotechnics. The car is then pre-treated for scrappage before all fluids are removed. The exterior, interior and powertrain components are systematically removed in sequence and finally the remnants of the car are crushed in a press. 

The ARR centres work on a conveyor system, just like when cars are being made, so that large numbers can be dismantled and recycled in a short time span. 

Eco-friendly recognition

The green landscape around Kia facilities is an important part of each plant make-up. One ongoing programme is based on a number of ecology gardens which are filled with trees and plants resistant and also sensitive to environmental changes in air pollution. This has the added benefits of providing a more comfortable environment for the staff and local population and offsetting some of the CO2 output from the facility. 

These gardens are continually monitored since they act as real-world indicators of air quality. Each site is broadening the green patches in and around its compound and constantly monitors air pollution in neighbouring communities. A monthly task for each facility is a stream clean-up programme, where Kia cleans and maintains local, natural water courses. This is not only to monitor cleanliness but also to keep them maintained for local communities to enjoy. 

The overall effect of the many green initiatives has resulted in Hwasung being officially recognised as an eco-friendly worksite by the Korean Ministry of the Environment.

FREQUENTLY ASKED QUESTIONS

We've anticipated what you're likely to ask us 

  1. Why do you think there will be a market for the Optima PHEV in the UK when you never sold the previous parallel hybrid model here?
  2. A. The Optima is essentially a business car, and fleet managers and company car drivers are primarily interested in running costs and benefit-in-kind taxation. Until now that meant diesel, which is why we never brought petrol versions of the Optima to the UK, either. But the PHEV, with its 37g/km CO2 emissions and 7 per cent BIK rating in 2016-17, is an entirely different proposition, and we are convinced it will prove to be extremely attractive to UK business drivers.
     
  1. What kind of sales of the plug-in hybrid are you forecasting, and what will overall Optima sales be now that you also have the Sportswagon?
  2. A. ?? 
  1. If you are to achieve your goal of a 25 per cent reduction in fuel consumption and emissions by 2020, won't there have to be other electric and hybrid Kias?
  2. A. That is perfectly true, and we already have the Soul EV and Niro dedicated hybrid on sale in the UK, while other hybrid and electric vehicles which are not available here are offered in other parts of the world. We have also confirmed that we will bring out a plug-in hybrid version of Niro next year, and will begin commercial sales of a zero-emissions fuel-cell electric vehicle by 2020.
     
  1. Will the Optima PHEV be on sale at every Kia dealership, and will all dealers be able to service it because of the extra safety demands when working with electric components?
  2. A. As we continue to enlarge our range of electrified vehicles every Kia dealer is required to have at least one technician plus a Kia Master Technician trained in handling the high-voltage systems associated them, so the Optima PHEV will be sold at ­– and can be serviced by – any Kia dealership. Model-specific training is also provided at two-day courses to coincide with the launch of each new electric and hybrid Kia.

 

TECHNICAL SPECIFICATIONS

2.0 GDi engine

 No. of cylinders/valves

 

 4/16

 Displacement

 cc

 1,999

 Bore/stroke

 mm

 81 x 97

 Power output

 bhp @ rpm

 154 @ 6,000

 Torque output

 Nm @ rpm

 189 @ 5,000

 Compression ratio

 

 13.5:1

 Engine details

 

 Normally aspirated direct fuel injection;

 aluminium head and block with steel oil

 pan; dual CVVT on intake and exhaust sides

 Emissions

 

 Euro 6

 

Battery and electric motor

 Battery type

 

 Lithium-ion polymer

 Voltage

 V

 360

 Energy storage

 kWh

 9.8

 Motor power output

 bhp (kW)

 66 (50) @ 2,330-3,300

 Torque output

 Nm

 205 @ 0-2,330

 Combined power (GDi + motor)

 bhp @ rpm

 202 @ 6,000

 Combined torque (GDi + motor)

 Nm @ rpm

 375 @ 2,330

 

Transmission

 Transmission type

 

 6-speed automatic

 Gear ratios

 1st gear

 2nd gear

 3rd gear

 4th gear

 5th gear

 6th gear

 Reverse

 Final Gear

 4.639

 2.826

 1.841

 1.386

 1.000

 0.772

 3.385

 3.510

 

Suspension, steering and braking

 Front axle

 MacPherson struts, coil springs, gas-filled dampers, anti-roll

 bar

 Rear axle

 Multi-link with double wishbones, coil springs, gas-filled

 dampers, anti-roll bar

 Braking system

 300mm ventilated discs front; 300mm solid discs rear

 Steering

 Column-mounted Motor Driven Power Assisted; 2.78 turns

 lock-to-lock

 Wheels (alloy)

 7.0 x 17J alloy

 Tyres

 215/55 R17

 Spare wheel

 Tyre mobility kit

 

Dimensions and weights

 Wheelbase

 mm

 2,805

 Length/width/height

 mm

 4,855/1,860/1,465   

 Boot volume VDA

 litres

 307

 Kerb weight (min/max)

 kg

 1,780-1,880

 Max roof weight

 kg

 100

 Turning circle (diameter)

 metres

 10.9

 Drag coefficient

 Cd

 0.25

 

Performance and fuel consumption                                                  

 Acceleration (0-60 mph)

 seconds

 9.1

 Maximum speed

 mph

 119

 Fuel consumption – urb/ex.urb/com

 

 mpg

 

 0 / 53.3 / 176.6

 

 CO2

 

 

 g/km

 

 37

 

  

To locate a local dealer or for more information please visit www.kia.co.uk

Stephen Kitson
Director of Corporate Communications

E: skitson@kia.co.uk   
T: 01932 832075 M: 07795 011 936
Daniel Sayles
Press Relations Manager

E: dsayles@kia.co.uk  
T: 01932 832073 M: 07747 149 149
Sara Robinson     
Senior Press Officer

E: srobinson@kia.co.uk
T: 01932 832072 M: 07919 482 332
Carly Escritt       
Senior Press Officer

E: cescritt@kia.co.uk  
T: 01932 832071 M: 07557 268 252
Moyosola Fujamade
Press Officer (press fleet)

E: mfujamade@kia.co.uk  
T: 01932 832069 M: 07471 216 343
Emily Jacklin
Press Office Assistant
E: ejacklin@kia.co.uk  
T: 01932 832079 M: 07795 011 475

Follow Kia on twitter @KiaUKPR
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GENERAL

Optima Plug-in Hybrid

 

  • Kia's first plug-in hybrid model
  • Up to 33 miles of all-electric range with CO2 emissions of just 37g/km
  • Fuel economy of 176.6mpg in the official NEDC combined test
  • All-electric or hybrid drive modes
  • Combined power output of 202bhp with 375Nm of torque
  • Active aerodynamics lower Cd to 0.25
  • Connectivity features include Android Auto and Apple CarPlay
  • Available with an extensive list of active driver assistance features
     

Kia's mission to lower the average CO2 emissions of its range by 25 per cent before the end of the decade is given a boost with the launch of the company's first plug-in hybrid model, the Optima PHEV. With a range of up to 33 miles in all-electric mode, the Optima PHEV is able to complete many regular urban commuter runs with no tailpipe emissions, while its CO2 figure of just 37g/km means company car users pay just 7 per cent benefit-in-kind taxation in 2016-17. 

The Optima PHEV combines a 154bhp 2.0-litre direct injection petrol engine with a 50kW (67bhp) electric motor powered by a 9.8kWh lithium-ion polymer battery pack. The electric motor replaces the torque converter in the smooth-shifting six-speed automatic transmission. When working together, the combustion engine and motor generate 202bhp and 375Nm of torque. 

A package of aerodynamic, styling and technology features contributes towards the Optima PHEV's low CO2 emissions and potential fuel economy of up to 176.6mpg while ensuring it is instantly recognisable as the high-efficiency model in the Optima range and minimising any impact on its practicality. The most significant aerodynamic change is an active air flap grille which lowers the car's drag co-efficient (Cd) to 0.25 when closed. The neat integration of the batteries behind the rear seat and in the spare wheel well, along with a 15-litre reduction in the car's petrol tank, means the Optima PHEV is still able to offer a generous 307 litres of luggage space.

Naturally, such a technologically advanced member of the Optima family is available with a comprehensive range of connectivity and advanced driver assistance features, including an 8.0-inch touch-screen navigation system with European mapping, Android Auto, Apple CarPlay, Kia Connected Services powered by TomTom, a wireless mobile phone charger, a 270o around-view monitor and a 10-speaker harman/kardon Premium Sound audio system. 

Hybrid sales in the UK and mainland Europe have doubled over the past five years and are expected to reach 700,000 a year by the end of the decade. The Optima PHEV ensures Kia is perfectly positioned to take advantage of this growth. It is offered in the UK as a unique, extensively equipped stand-alone model in the Optima range.  

The next stage in Kia's hybrid development

Hybrids are not new to Kia, but they have never previously been brought to the UK because diesels offered greater tax advantages in the all-important company car market. The all-new Optima PHEV, with its extended all-electric driving range, low CO2 emissions and ultra-low company car tax rating, redress this balance and will be an important fleet car for Kia in the UK. 

The core feature of the hybrid system is the next-generation 9.8kWh lithium-ion polymer battery pack, which produces significantly more energy than that in previous Optima hybrids. Meanwhile, the simplicity of the hybrid system allows compact packaging of the petrol engine, electric motor and automatic transmission on the front axle, with minimal energy transfer and conversion losses. This results in excellent performance and range for a D-segment car: up to 33 miles of pure-electric driving at speeds as high as 75mph, with 0-60mph acceleration in 9.1 seconds in hybrid mode. The switch between electric and hybrid driving is seamless, while the electric motor's 205Nm of torque from standstill ensures rapid acceleration and instantaneous response to the throttle pedal.    

Intelligent fuel-saving and energy-harvesting technologies

The Optima PHEV is equipped with a number of technological innovations to help it use the power in its battery pack in the most efficient way and top up its batteries on the move. 

The car's sophisticated technologies include regenerative braking, a driving style guide, an ECO-DAS (ECOnomy Driver Assistance System) featuring Coasting Guide Control, a Drive Mode Select button so that drivers can personalise the powertrain's dynamics, and an HEV (Hybrid Electric Vehicle) Select switch. It also has an intelligent heating, ventilation and air conditioning (HVAC) system to save battery power. 

HEV Select gives access to two driving modes via a button in the centre console. In EV (charge depletion) mode the car runs as a purely electric vehicle when the energy stored in the batteries is adequate, and is able to regenerate electrical power on the move to recharge the batteries. The Optima PHEV has an all-electric driving range of up to 33 miles. HEV (sustaining) mode allows the powertrain to balance the use of motor and petrol engine for a seamless combination of electric and internal combustion power. In this mode, a greater proportion of propulsion comes from the petrol engine and the charge level of the batteries is constantly being topped up for later use. 

The Drive Mode Select gives the driver the choice of Eco and Normal settings to obtain maximum energy efficiency or greater performance. This switch is also located in the centre console. A driving style guide delivers information through the instrument panel about how efficiently the car is being driven so that drivers can adapt their driving style as necessary. 

 Kia's regenerative braking system, now in third generation guise in the Optima PHEV, allows the car to harvest kinetic energy – energy created by motion – to top up the batteries when coasting or braking. 

The advanced HVAC system has been adapted from that in the Soul EV, and permits only the driver's side of the car to be cooled when the other seats are unoccupied to minimise energy usage. It does this through a smart air intake, in contrast to rival systems which merely divert the airflow towards the driver when other vents are closed and consequently do not reduce energy consumption.    

A distinctive look and bespoke interior for the Optima PHEV   

A package of aerodynamic and styling changes distinguishes the Optima PHEV from other models in the range. Together, these make the PHEV more efficient at cutting through the air, thus saving precious energy, while ensuring that it is instantly recognisable as the most efficient car in the Optima range. 

Chief among the aerodynamic improvements is the all-new active air flap grille which automatically closes when engine cooling requirements are at their lowest, so that air passes more efficiently over and around the car. When activated, it lowers the drag coefficient (Cd) of the PHEV to 0.25, rather than the 0.29 of other Optimas. Every small improvement in drag can have a significant effect on fuel consumption, especially at higher speeds. There are also uniquely profiled front and rear bumpers for the PHEV to reduce air turbulence. 

Distinguishing features of the PHEV are blue-tinted headlights and chrome enhancements with a metallic blue finish on the lower front air grille, the 'tiger-nose' main grille and the side sills. There are 'ECOplug-in' badges on the front wings, while the recharging port for the batteries is housed in the left front wing.      

Otherwise, the PHEV retains the profile and styling which earned the second-generation Optima the ‘Best of the Best’ title in Germany’s Red Dot design competition, matching the success of the first-generation model. 

For the PHEV, the standard 8-inch touch-screen features additional menus to help the driver achieve the maximum all-electric driving range. It provides valuable information on the status of the batteries, the location of nearby charging stations, energy use based on driving style and the mileage which can be expected from the energy remaining in the batteries. 

Retuned suspension and larger brakes

To compensate for the additional weight of the battery pack, the all-independent suspension of the Optima PHEV has been specially tuned, while the brakes have been enlarged compared with those on the diesel-engined Optima.  

The subframe-mounted suspension – featuring MacPherson struts at the front and a multi-link arrangement at the rear, with coil springs and gas-filled shock absorbers all round – remains unchanged, but the springs, dampers and alignment have been retuned. The result is agile handling with the much-improved ride comfort of the latest Optima. For packaging reasons the Optima PHEV features Kia's column-mounted Motor Driven Power Steering (C-MDPS) rather than the rack-mounted (R-MDPS) system fitted to other versions.  

To ensure braking performance is at least the equal of other models in the Optima range, the rear brake discs of the plug-in hybrid have been enlarged from the standard 262mm to 300mm.   

Fully connected with Android Auto and Apple CarPlay

The Optima PHEV is available with a comprehensive suite of connectivity features, including Android Auto and Apple CarPlay. At the heart of it is the latest Kia audio-visual navigation (AVN) system, operated via an 8.0-inch touch-screen and featuring Bluetooth hands-free mobile phone connectivity with audio streaming. The navigation screen is linked to a rear parking camera. 

Exclusive in the Optima PHEV is a series of menus which show the car's EV range at any time, nearby charging stations, energy usage based on driving style as well as other information to help the driver use the electrical energy stored in the batteries in the most efficient way. 

The AVN system is linked to a DAB digital radio as part of a 590-watt harman/kardon 10-speaker Premium Sound system, which includes an external amplifier and sub-woofer plus Clari-Fi technology, which restores the sound usually lost when digital music files are heavily compressed. 

There are USB sockets in the front and rear, and a wireless smartphone charger is standard.   

The AVN system offers the full Kia Connected Services package powered by TomTom. This provides live traffic updates, speed camera alerts and local point-of-interest and weather reports. It is provided free for seven years. 

Additionally, the Optima PHEV is available with Android Auto for use with Android phones running 5.0 (Lollipop) or higher, and will also offer Apple CarPlay with iPhone 5 or newer from late 2016. 

Android Auto connects the car to the user's smartphone and, via pre-downloaded apps, gives access to Google Maps navigation, Google Play music, hands-free calls and texts and voice recognition. Apple CarPlay will enable full Siri voice control of the phone's apps and functions while linking the car to Apple Maps, calls and text dictation, music streaming and audiobooks.  

High-strength body and active safety technologies

The Optima PHEV is built around the same, highly protective crash structure as other models in the range, which earned a five-star rating in Euro NCAP impact tests, and will provide exemplary passive and active safety thanks to its occupant restraint systems and advanced active driver assistance features. 

Just over half of the body (51 per cent) is made of advanced high-strength steels, particularly to reinforce the A- and B-pillars, side sills, floor and front wheel arches. Six airbags are fitted as standard. 

Electronic Stability Control and Vehicle Stability Management are standard. These can automatically counter any loss of traction when cornering or setting off on surfaces with differing levels of grip from left to right. Hill-start Assist Control, which holds the car when setting off on inclines, is also standard. 

The Optima PHEV also features a 270o Around View Monitor which, through three strategically mounted cameras, gives the driver a bird's-eye view of the car when manoeuvring. This is supplemented by a reversing camera and audible front and rear parking sensors. 

The Optima PHEV in the UK

The PHEV is a unique, extensively equipped stand-alone model in the Optima range. Its comprehensive specification includes 17-inch alloy wheels shod with 215/55 R17 tyres, LED daytime running lights and headlights – the latter with automatic levelling – welcome and follow-me-home lighting, black cloth and faux leather seats with four-way powered lumbar adjustment on the driver's side, an 8.0-inch touch-screen satellite navigation system with European mapping, the 10-speaker 590-watt harman/kardon Premium Sound system with Clari-Fi digital sound restoration technology, front and rear parking sensors, a reversing camera integrated into the navigation screen, dual-zone automatic air conditioning, a leather-trimmed steering wheel and gearshifter, steering wheel mounted controls, all-round electric windows, cruise control with a speed limiter, remote central locking, an electronic parking brake and a wireless phone charger. 

Uniquely in the Optima range, it has bespoke low-drag front and rear bumpers, an active air-flap grille, a blue tint to the headlights, blue chrome trim on the lower front air intake, upper grille and side sills and the exclusive navigation screen with a series of menus which help the driver to achieve the highest possible range in EV mode. 

Market, warranty and after-care

In keeping with every Kia, the Optima PHEV comes with the company’s unique-in-the-UK seven-year or 100,000-mile warranty, subject to certain wear and tear conditions. The warranty is fully transferable should the car be sold before the time or mileage limits have been reached. 

The car is available with Kia’s Care-3 and Care-3 Plus servicing packages, offering retail customers fixed-cost, inflation-proof servicing for the first three or five years. All work is carried out by trained technicians using genuine Kia replacement parts and specified oils. All packages cover the car, not the owner, so are transferable should the vehicle be sold.  

Technical details 

Model

Power bhp

(total)

Torque Nm

(total)

0–60 sec

Max speed mph

Average mpg

C02 g/km

2.0 plug-in hybrid  

202

372

9.1

119

176.6

37

 

For further information on Kia please visit www.kiapressoffice.com or contact: 

Stephen Kitson                    Corporate Communications Director

skitson@kia.co.uk – 01932 832075 – 07795 011936 

Daniel Sayles                      Press Relations Manager

dsayles@kia.co.uk – 01932 832073 – 07747 149149 

Sara Robinson                     Senior Press Officer

srobinson@kia.co.uk – 01932 832072 – 07919 482332 

Carly Escritt                         Senior Press Officer

cescritt@kia.co.uk – 01932 832071 – 07557 268252 

Moyosola Fujamade             Press Officer (Press Fleet Executive)

mfujamade@kia.co.uk – 01932 832069 – 07471 216343 

Emily Jacklin                        Press Office Assistant

ejacklin@kia.co.uk – 01932 832079 – 07795 011475

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WHAT'S DIFFERENT ABOUT THE OPTIMA PHEV ON A PAGE                                             

A quick résumé for those with a deadline looming 

General

  • Kia's first plug-in hybrid
  • Slots into a hybrid market expected to reach 700,000 a year in Europe by 2020
  • Expands Kia's range of alternative powertrain vehicles in the UK to three after the Soul EV and Niro dedicated hybrid
  • Kia aiming to lower its fleet CO2 emissions by 25 per cent based on 2014 levels by 2020
  • The first Optima in the UK with a petrol engine
  • BIK taxation rating of only 7 per cent in 2016-17

Body

  • Five-door, five-seater front-wheel-drive saloon
  • Low drag coefficient of 0.25 thanks to aerodynamic modifications over diesel Optima
  • Active air flap grille and reprofiled bumpers improve airflow over and around the car
  • Batteries located under the rear seat and in the spare wheel well for ideal packaging
  • Made up of 51 per cent Advanced High-strength Steel to save weight
  • Distinguished by special metallic blue chrome trim and 'ECOplug-in' badging
  • Recharging socket hidden behind a flap in left side front wing

 Interior

  • New menus in 8.0-inch touch-screen help driver maximise energy from batteries
  • EV range, nearest charging points and driving style details among additional information provided
  • Generous 307 litres of boot space despite losing some capacity to the batteries

Powertrain and running gear

  • Petrol-electric hybrid with six-speed automatic gearbox
  • Combustion engine is a 2.0-litre direct-injection unit from the Nu family, never seen in the UK before
  • Petrol engine develops 154bhp and 189Nm of torque
  • Supported by a 50kW (67bhp) electric motor with 205Nm of torque
  • Combined power output 202bhp, with 375Nm of torque at 2,330rpm
  • HEV and Drive Mode Select switches allow driver to personalise driving style
  • HEV switch gives access to all-electric or hybrid/charge-sustaining drive patterns
  • Drive Mode Select allows choice of Eco or Normal driving styles
  • Combined fuel economy of 176.6mpg, with CO2 emissions of 37g/km
  • Capable of travelling 33 miles on electric power
  • 360-volt lithium-ion polymer batteries capable of storing 9.8kWh of energy
  • Third-generation regenerative braking, Coasting Guide Control and advanced heating, ventilation and air conditioning (HVAC) system boost battery efficiency
  • Electric motor replaces torque converter in six-speed automatic transmission
  • Revised spring, damper and alignment settings for all-independent suspension
  • Column-mounted Motor Drive Power Steering in place of rack-mounted system for packaging reasons
  • Larger rear brake discs – 300mm instead of 262mm

Technology and safety

  • Wireless phone charger
  • Kia Connected Services powered by TomTom gives speed camera, weather, traffic and local point of interest information
  • Android Auto gives access to Google Maps navigation, Google Play music, hands-free calls and texts and voice recognition through smartphone apps. Alternatively, Apple CarPlay with Siri voice control paves the way to Apple Maps, calls and text dictation and music streaming or audiobooks downloaded to iPhone
  • DAB radio and a 590-watt harman/kardon Premium Sound system standard

DESIGN                                                                                                          

Bespoke aerodynamic and styling additions for the PHEV 

A package of aerodynamic and styling changes distinguishes the PHEV from other models in the Optima range. Together, these make the PHEV more efficient at cutting through the air, thus saving precious energy, while ensuring that it is instantly recognisable as the most efficient car in the line-up. 

Chief among the aerodynamic improvements is an all-new active air-flap grille which automatically closes when engine cooling requirements are at their lowest, so that air passes more efficiently over and around the car. When activated, it lowers the drag coefficient (Cd) of the PHEV to 0.25, rather than the 0.29 of other versions of the Optima. Every small improvement in drag can have a significant effect on fuel consumption, especially at higher speeds. There are also uniquely profiled front and rear bumpers for the PHEV to reduce air turbulence. 

Distinguishing features of the PHEV are blue-tinted headlights and chrome enhancements with a metallic blue finish on the lower front air grille, the 'tiger-nose' main grille and the side sills. There are also 'ECOplug-in' badges on the front wings, while the recharging port for the batteries is housed in the left front wing.

Otherwise the PHEV retains the profile and styling which earned the second-generation Optima the ‘Best of the Best’ title in Germany’s Red Dot design competition, matching the success of the first-generation model in 2011.

That first-generation car was lauded with international praise for its elegant simplicity, muscular proportions and coupé-like silhouette, so under the watchful eye of President and Chief Design Officer Peter Schreyer, Kia was anxious to take an evolutionary approach with the new model, maintaining the identity of a car which still looks as smart today as it did when launched while introducing greater modernity and boldness. At the same time there was a completely fresh approach to the interior, with a horizontal dash structure unashamedly focused on the driver, and much more luxurious materials and cutting-edge technologies. 

Exterior design

The Optima has an unmistakable road presence. Its status as a member of the modern Kia family is most emphatic from the front, where the brand's hallmark ‘tiger-nose’ grille meets up with long and wide wrap-around LED light units which have been pulled taut over the blistered front wheel arches. The lower part of the bespoke front bumper is almost at a right angle where it meets the PHEV's vertical air intakes. 

Its elegant yet dynamic profile is emphasised by a long wheelbase, sharp body lines and creases and fine surface detailing. With an overall length of 4,855mm, the Optima is long enough to permit a swept-back roofline. The glass area preserves the raked A-pillar and sweeping C-pillar that were so influential in giving the first-generation Optima a sports saloon shape, with the rear quarter-light kicking up sharply as the shoulder line meets the raised boot lid. That shoulder line extends all the way from the front light units, creating a clean, straight crease that links front and rear and does so much to give the Optima its cohesive appearance. The door panels are deeply sculpted and curve fluently into side sills which increase the visual weight around the lower body and again emphasise stability. 

The car’s athletic appearance is reinforced at the rear, where a rising, spoiler-shaped boot lid flows into the PHEV's expansive new bumper with vertical reflectors and a diffuser section which houses the hidden exhaust tailpipe. The LED tail light units wrap around the rear corners, like those in front, and give the Optima a modern night-time signature. 

There is a choice of four paint colours, including PHEV-exclusive Aluminium Silver, and stylish 17-inch alloy wheels with 215/55 R17 tyres are standard. 

A modern, high-quality interior with customised touch-screen

The fresh-looking and modern interior layout of the Optima features a horizontal dash structure separated into distinct information and control areas and underscored by the high-quality nature of the materials. 

The dash and control layout is particularly driver-focused, with the centre console angled at 8.5 degrees towards the person behind the wheel. The central 8.0-inch touch-screen is set at exactly the same height as the instruments in the main cluster – a logical and easily visible layout which emphasises the horizontal design of the dashboard and the minute attention to detail applied to the cabin design. 

For the PHEV, the touch-screen features additional menus which show the car's EV range at any time, nearby charging stations, energy usage based on driving style and the range which can be expected based on the energy remaining in the batteries. 

The fascia is divided into an upper display zone and a lower control zone to make it easier for the driver to absorb information quickly. Kia has reduced the number of buttons and switches in the control zone by permitting more functions to be operated via the touch-screen, simplifying use and giving the cabin a less cluttered look. 

The display and control zones are separated by a horizontal chrome strip which accentuates the width of the cabin. The interior is trimmed in black cloth with black faux leather, while a faux leather finish has been applied to the door and centre console armrests; black leather is standard on the gearlever and steering wheel; and the door switch panels, door handles and interior bezels are trimmed with satin chrome. 

Quality is also apparent in the soft-touch materials, interior lighting and, on the road, the levels of refinement as a result of the application of extensive sound-proofing. 

The A-list nature of the interior is reinforced by the connectivity features and technology on board. Satellite navigation with European mapping, accessed via the 8.0-inch touch-screen, is standard and is linked to Kia Connected Services featuring TomTom traffic and speed camera alerts, weather reports and local search information. Bluetooth with voice recognition and music streaming, reversing sensors and a reversing camera are also integrated, while a wireless mobile phone charger is optional. The instruments feature a stylish LCD Thin Film Transistor (TFT) 4.3-inch colour supervision cluster. 

All of this is supported by luxury-car levels of passenger space thanks to the long (2,805mm) wheelbase, wide cabin and the deceptively large amount of headroom despite the rakish roofline. The latest Optima has 25mm more legroom and 10mm more headroom than its predecessor in the rear, for example; there is 20mm more shoulder room in the front and 17mm more in the rear; and 13mm more headroom in the front. The boot capacity, meanwhile, is a highly practical 307 litres, despite some loss of space to the batteries. 

Along with the greater space there is great comfort thanks to seat frames which are not only stiff but also light. This reduces the levels of vibration felt by occupants. The upper seat backs, under-thigh supports and headrests feature soft foam, while the side bolsters are deep and made of denser foam to provide greater lateral support. 

THE TECHNICAL STORY

Advanced and highly efficient new powertrain for Kia's first PHEV 

The Optima PHEV is driven by the most advanced powertrain ever to be offered for sale in a Kia, and featuring a number of firsts for the brand. It is Kia's first plug-in hybrid model anywhere, and first petrol-engined Optima in the UK. 

It is powered by a 2.0-litre direct-injection (GDI) engine from the Nu family, never previously introduced to the UK, assisted by an electric motor housed within the six-speed automatic gearbox. The electric motor effectively replaces the torque converter in the transmission. The sophisticated 360-volt power electronics system features a 9.8kWh lithium-ion polymer battery pack, advanced technologies to ensure the driver can obtain the maximum range in all-electric driving mode and recharge the batteries on the move, and an on-board charger which allows the batteries to be re-energised from fully depleted condition in just three hours. 

The 2.0-litre Nu engine

Kia's Nu family of engines was introduced in 2011, replacing the previous Beta range, and is available in 1.8- and 2.0-litre guises in a number of models, although never before in the UK. The Optima PHEV employs the 2.0-litre version which, with a cylinder bore of 81mm and a piston stroke of 97mm, has a displacement of 1,999cc. 

The 16-valve twin-cam cylinder head and engine block are made of aluminium while the sump is fabricated from steel, and the engine features direct fuel injection (GDI) and dual continuously variable valve timing on the intake and exhaust sides. As tuned for the Optima PHEV, it develops 154bhp at 6,000rpm and 198Nm of torque at 5,000rpm. 

For the Optima PHEV, the engine has been modified with a high-energy coil, cooled exhaust gas recirculation, a variable pressure oil pump, revised piston ring coatings to minimise friction losses, an electric rather than a mechanical water pump and an oil warmer. Collectively, these improve efficiency by 6.5 per cent. 

The electric motor, batteries and power electronics

The petrol engine is linked to a 50kW (67bhp) electric motor housed within the six-speed automatic gearbox. The permanent magnet synchronous motor takes the place of a torque converter. It develops its maximum power from 2,330 to 3,300rpm, and delivers 205Nm of torque from standstill to 2,330rpm, ensuring brisk acceleration when the car is being driven in all-electric mode at typical urban speeds. 

Together, the petrol engine and electric motor produce 202bhp at 6,000rpm and 372Nm of torque at 2,300rpm for instant, rapid response to throttle inputs. Acceleration from 0-60mph takes just 9.1 seconds in hybrid mode, and the Optima PHEV has a top speed of 119mph. The hybrid powertrain provides a seamless blend of highly efficient performance and is compact and light, allowing it to be mounted on the front axle. 

The electric motor is supplied by a lithium-ion polymer battery pack with an electricity storage capacity of 9.8kWh and an energy density of 75Wh per kilogramme. This allows the Optima PHEV to travel up to 33 miles at speeds as high as 75mph in all-electric mode – easily sufficient for the majority of urban commutes – and is a major contributor to the car's extremely low fuel consumption of 176.6mpg in the official NEDC combined cycle test and CO2 emissions of only 37g/km. 

The batteries are located beneath the rear seat and in the spare wheel well, so a tyre repair kit is supplied as standard. This skilful packaging ensures that boot capacity losses are much less than in many hybrid cars: the Optima PHEV has 307 litres of luggage space. 

The power electronics system is completed by a hybrid control unit, motor control unit and low DC-DC converter. 

Charging

The Optima PHEV is supplied with a Type 2 recharging cable which can restore the electrical energy in the batteries from fully depleted in three hours through a 240-volt socket or charging post. The on-board plug-in point is located on the Optima's left-hand front wing. 

But the car also features sophisticated technologies to recharge the batteries on the move and help drivers to attain the maximum all-electric driving range. These include regenerative braking, a driving style guide, an ECO-DAS (ECOnomy Driver Assistance System), a Drive Mode Select button so that drivers can personalise the powertrain's dynamics, and an HEV (Hybrid Electric Vehicle) Select switch. It also has an intelligent heating, ventilation and air conditioning (HVAC) system to save battery power. 

HEV Select gives access to two driving modes via a button in the centre console. In EV (charge depletion) mode the car runs as a purely electric vehicle when the energy stored in the batteries is adequate, and is able to regenerate electrical power on the move to recharge the batteries. The Optima PHEV has an all-electric driving range of up to 33 miles. HEV (charge sustaining) mode allows the powertrain to balance the use of motor and petrol engine for a seamless combination of electric and internal combustion power. In this mode, a greater proportion of propulsion comes from the petrol engine and the charge level of the batteries is constantly being topped up for later use. 

The Drive Mode Select gives the driver the choice of Eco and Normal settings to obtain maximum energy efficiency or greater performance. This switch is also located in the centre console. A driving style guide delivers information through the instrument panel about how efficiently the car is being driven so that drivers can adapt their driving style as necessary.  

Kia's regenerative braking system, now in third generation guise in the Optima PHEV, allows the car to harvest kinetic energy – energy created by motion – to top up the batteries when coasting or braking. 

The advanced HVAC system has been adapted from that in the Soul EV, and permits only the driver's side of the car to be cooled when the other seats are unoccupied to minimise energy usage. It does this through a smart air intake, in contrast to rival systems which merely divert the airflow towards the driver when other vents are closed and consequently do not reduce energy consumption.   

Transmission

The Optima PHEV has a six-speed automatic transmission rather than the continuously variable (CVT) system employed by most other hybrids. It incorporates the electric motor, which takes the place of a traditional torque converter. 

A Transmission-mounted Electric Device (TMED) ensures fast and seamless switching between electric and hybrid driving modes and precise control of the engine clutch. The transmission is particularly smooth in operation while being quieter and more refined than a CVT. 

Modifications to suit the application of the six-speed automatic in a plug-in hybrid include an electric rather than a mechanical oil pump and an oil pump control unit. The overall system efficiency of the transmission and electric motor is an exceptional 54.5 per cent. 

An enhanced engine clutch control system provides swift engagement of each gear and more consistent engagement times, while there are exclusive shift patterns for when the car is running in charge sustaining or charge depletion modes. The operation of the transmission also varies depending on whether Eco or Normal has been chosen through the Drive Mode Select switch.

Running gear

The Optima PHEV relies on the same fully independent suspension as the diesel-engined version, with subframe-mounted MacPherson struts with coil springs and twin-tube gas-filled dampers at the front and a subframe-mounted multi-link system with coil springs and twin-tube gas-filled dampers at the rear. There are front and rear anti-roll bars. For the Optima PHEV, the springs, dampers and alignment have been retuned to take into account its greater weight and the packaging of the power electronics components. 

The front and rear subframe mounting points take advantage of the car's width, improving the smoothness of the ride, and there are four front bushing points to increase lateral stiffness, with extremely robust bearings. This results in improved steering responsiveness and greater cornering traction, with less delay when the car needs to settle after a severe road surface-induced jolt. 

At the rear there are large dual suspension arms on each side, with thick, absorbent bushes. This improves stability and bump absorption, aided by the long wheelbase. 

It is an arrangement which provides ideal wheel alignment and body control even under high cornering loads, with good suspension travel and supple damping over a typically broken B-road surface. The Optima is extremely stable in crosswinds or when suddenly changing lanes on the motorway, ensuring the car always remains under the driver’s complete control. 

For packaging reasons, the PHEV features Kia's column-mounted Motor Driven Power Steering (C-MDPS) rather than the rack-mounted (R-MDPS) system fitted to other versions of the Optima.  

To ensure braking performance is at least the equal of other models in the Optima range, the rear brake discs of the plug-in hybrid have been enlarged from the standard 262mm to 300mm. There are ventilated front discs and solid rear discs. The anti-lock braking system incorporates Brake Assist to ensure maximum retardation in an emergency stop, regardless of the force applied to the pedal by the driver. Stability is further enhanced by Electronic Stability Control and Vehicle Stability Management, which counter-act skids or snaking when cornering or accelerating on roads with differing levels of grip from front to right. 

The Optima PHEV also comes with Hill-start Assist Control (HAC), which maintains brake pressure for two seconds after the driver releases the pedal, to ensure smooth transitions on inclines. 

NVH counter measures complement Optima PHEV's qualit

Comprehensive measures to counter NVH ensure that the Optima PHEV has the refinement to match its upmarket appearance, quality and technology. The stiff bodyshell, made up of 51 per cent advanced high-strength steel, with extensive use of adhesives to bond body panels together, provides an ideal platform for this, while the low drag co-efficient of 0.25 plays a significant role in curtailing wind noise. 

Innovations include a large under-floor cover and highly effective windscreen seals, which contribute two per cent to the reduction in wind noise while improving aerodynamics and, consequently, fuel consumption. 

Comprehensive dashboard insulation lowers the amount of powertrain noise able to enter the cabin, while large cross-member bushings front and rear eliminate road noise and reduce the vibrations transmitted through the floor and steering wheel. 

The part played by the new body in improving NVH is also significant. With a rigid body frame and stiff body panels and engine mounts, there is a significant reduction in vibration throughout the cabin. Even the design of the alloy wheels helps to cut vibrations created by poor road surfaces. 

Safety

The Optima PHEV benefits from the five-star safety rating awarded to the diesel-engined version by Euro NCAP. With its strong body made up of 51 per cent advanced high-strength steels, progressive deformation in an impact thanks to its front and rear crumple zones, side impact protection and extensive selection of driver assistance systems – including Electronic Stability Control and Vehicle Stability Management. 

TECHNOLOGY                                                                                                

Up-to-the-minute connectivity and driver assistance systems 

The Optima PHEV is one of the most technologically advanced cars Kia has ever launched in the UK. It is laden with advanced features to keep the driver and passengers connected with the outside world, to advance their comfort and convenience and to help drivers achieve the maximum all-electric driving range. 

Standard equipment includes a wireless charger for mobile devices, a 10-speaker harman/kardon Premium Sound system, Kia Connected Services with TomTom and an 8.0-inch touch-screen navigation system with European mapping linked to a reversing camera. 

Technologies to maximise its range on battery power include the ECO-DAS system, a Drive Mode Select button so that drivers can personalise the powertrain's dynamics, a plug-in hybrid HEV Select switch, regenerative braking and an intelligent heating, ventilation and air conditioning (HVAC) system. 

Making long days on the road easier and more comfortable

Business drivers can spend long days on the road, often in heavy traffic and foul weather, so anything which can make their lives more bearable is welcomed. The Optima PHEV is equipped to do just that. 

It has a 590-watt harman/kardon Premium Sound system with 10 speakers, including a 4.0-inch central speaker, an 8.0-inch sub-woofer and an external amplifier. The system features Clari-Fi technology to restore the sound usually lost when digital music files are heavily compressed. 

Kia involved Harman engineers in from the very first stages of the Optima's development and design to ensure the audio system components could be integrated into the car without compromise. Hundreds of hours were then spent fine-tuning the system specifically for the Optima, taking into account its size, seating configuration and interior materials.

The 10 strategically mounted speakers have been optimised and tuned precisely for the Optima. The system also has an 11-channel, 590-watt digital amplifier with programmed Digital Signal Processing; QuantumLogic Surround, which identifies individual instruments and voices and presents them in a precise, multi-channel sound stage; and Automatic Speed Dependent Volume Control, which eliminates the need for the driver to readjust the audio system's volume while on the move by controlling individual channels according the car's speed. 

There is also a DAB digital radio, front and rear USB ports and an AUX socket in the dashboard. The system supports Bluetooth mobile phone connectivity and music streaming and is compatible with MP3 players.

For added convenience, a wireless mobile phone charger – housed in the front of the centre console tray– is available. It uses inductive charging to power-up the batteries of compatible electronic devices. Occupants are therefore able to recharge mobile phones or MP3 players without the inconvenience of wires and connectors, which frequently change when new devices are introduced. The wireless charger features foreign object detection, switches on automatically when a phone is placed upon it and displays the phone's charge status in the instrument cluster. An in-built safety system prevents overheating, while drivers and passengers are warned if they are about to leave the car with the phone still on the charging pad. 

The Optima's audio-visual navigation (AVN) system is operated via an 8.0-inch touch-screen which also controls the satellite navigation system and Kia Connected Services. Exclusive in the Optima PHEV is a series of menus which show the car's EV range at any time, nearby charging stations, energy usage based on driving style as well as other information to help the driver use the electrical energy stored in the batteries in the most efficient way.

The navigation system includes full European mapping, while Kia Connected Services with TomTom, when linked to a smartphone, provides live traffic updates refreshed once a minute, with suggested alternative routes to avoid congestion; weather forecasts; local searches under 500 categories , including Kia dealerships, petrol stations, restaurants and supermarkets; and alerts for such things as speed cameras and accident blackspots. It is provided free for seven years. 

Additionally, the Optima PHEV is available with Android Auto for use with Android phones running 5.0 (Lollipop) or higher, and will also offer Apple CarPlay with iPhone 5 or newer from late 2016, later in the production run. 

Android Auto connects the car to the user's smartphone and, via pre-downloaded apps, gives access to Google Maps navigation, Google Play music, hands-free calls and texts and voice recognition. Apple CarPlay will enable full Siri voice control of the phone's apps and functions while linking the car to Apple Maps, calls and text dictation, music streaming and audiobooks.   

Making the most of the electrical energy

The Optima PHEV has an all-electric driving range of up to 33 miles. Sophisticated technologies recharge the batteries on the move and help drivers to attain the maximum driving range on battery power alone. These include regenerative braking, a driving style guide, an ECO-DAS system, a Drive Mode Select button so that drivers can personalise the powertrain's dynamics, and a plug-in hybrid HEV Select switch.

HEV Select gives access to two driving modes via a button in the centre console. In EV mode the car runs as a purely electric vehicle when the charge level is adequate and is able to regenerate electrical power to recharge the batteries. HEV mode allows the powertrain to balance the use of motor and petrol engine for a seamless combination of electric and internal combustion power. In this mode, a greater proportion of propulsion comes from the petrol engine and the charge level of the batteries is constantly topped up for later use.

 The Drive Mode Select gives the driver the choice of Eco and Normal settings to obtain maximum energy efficiency or greater performance. This switch is also located in the centre console. The driving style guide assists by delivering information via the instrument panel about how efficiently the car is being driven so that drivers can adapt their driving style as necessary.  

Every time the driver coasts or brakes, kinetic energy is captured and channelled to the batteries for use later. 

The Optima PHEV also has Kia’s advanced heating, ventilation and air conditioning (HVAC) system, first seen in the Soul EV. This uses an energy-scavenging heat pump to recycle waste heat from the air conditioning and electrical systems, a smart air intake system and a ‘Driver Only’ ventilation option so that cooled or warmed air goes only to the driver’s side of the car when other seats are unoccupied. This contrasts with other systems where closing some vents merely diverts air through the others while energy consumption remains the same. The HVAC system therefore reduces load on the battery and cuts energy consumption. 

RANGE FINDER

A unique stand-alone model in the Optima range 

The PHEV is a unique, extensively equipped stand-alone model in the Optima range. Its comprehensive specification includes 17-inch alloy wheels shod with 215/55 R17 tyres, LED daytime running lights and headlights – the latter with automatic levelling and washer jets – welcome and follow-me-home lighting, black cloth and faux leather seats with four-way powered lumbar adjustment on the driver's side, an 8.0-inch touch-screen satellite navigation system with European mapping, the 10-speaker 590-watt harman/kardon Premium Sound system with Clari-Fi digital sound restoration technology, front and rear parking sensors, a reversing camera integrated into the navigation screen, dual-zone automatic air conditioning, a leather-trimmed steering wheel and gearshifter, steering wheel mounted controls, all-round electric windows, cruise control with a speed limiter, remote central locking, an electronic parking brake and a wireless phone charger. 

Uniquely in the Optima range, it has bespoke low-drag front and rear bumpers, an active air-flap grille, a blue tint to the headlights, blue chrome trim on the lower front air intake, upper grille and side sills and the exclusive navigation screen with a series of menus which help the driver to achieve the highest possible range in EV mode.

COST-CUTTER

 A viable alternative to diesel for the business user 

Kia's ultimate goal is to decarbonise road transport completely, and the company is actively working on – and planning to market before the end of the decade – further vehicles which can help the company achieve that ambition, including a hydrogen fuel cell car. Kia is investing more than £6 billion and recruiting some 7,300 new research and development engineers over the next few years with this aim in mind. But it will be some time before battery technology, fuel cell costs and support infrastructures are capable of supporting a widespread switch to all-electric and fuel-cell cars. In the meantime, hybrids, and especially plug-in hybrids, have the ability to significantly reduce tailpipe emissions without needing heavy investment in new infrastructures. 

The Optima PHEV slots into the D-segment of the UK market. It is a sector heavily reliant on fleet and business customers, whose principal concerns are whole-life running costs, leasing charges and ­– for the individual user – benefit-in-kind (BIK) taxation. Until now, diesel was the best way to meet those requirements. It is why Kia has never marketed a petrol-engined Optima in the UK.

 But the Optima PHEV, with its NEDC official fuel consumption of 176.6 mpg, CO2 emissions of only 37g/km and all-electric driving range of up to 33 miles, is a game-changer. The simplicity of the electrified powertrain, the low maintenance requirements – servicing is needed only every 10,000 miles or annually, whichever comes soonest – and its low BIK rating make it a highly attractive proposition for company fleets and business drivers. The Optima PHEV attracts a BIK rating of only 7 per cent in 2016-17, rising to 9 per cent the following year. It is exempt from Vehicle Excise Duty (VED), and London commuters do not have to pay the £11.50 weekday congestion charge. 

As with every Kia, repairability has been engineered in from the start of the design stage to keep insurance costs to a minimum, and the car is covered by a seven-year or 100,000-mile transferable warranty. 

Fuel consumption (mpg) and CO2 (g/km)

 

 

Urban

Ex urban

Combined

CO2

2.0 GDi plug-in hybrid

0

53.3

176.6

37

 

Benefit-in-kind taxation rates and VED bands (2016-17)

 

 

Tax rate

VED Band

2.0 GDi plug-in hybrid

7%

A

 

Insurance

 

 

Group

2.0 GDi plug-in hybrid

25

 

Servicing

Servicing is required every 10,000 miles or once a year, whichever comes soonest. The Optima PHEV is available with Kia’s Care-3 and Care-3 Plus servicing packages, offering retail customers fixed-cost, inflation-proof servicing for the first three or five years. All work is carried out by trained technicians using genuine Kia replacement parts and specified oils. All packages cover the car, not the owner, so are transferable should the vehicle be sold.  If a vehicle with a Care-3 package is sold on the next owner may upgrade to the five-year service package.  

The magnificent seven-year warranty

Kia set a new benchmark in 2007 when it launched the cee'd with an industry-best seven-year warranty.  That demonstration of faith in the quality and reliability of Kia products has subsequently been extended to cover every model, including the Optima PHEV. 

A major benefit is that it is transferable to subsequent owners at no charge as long as the seven-year time limit has not been reached and the mileage is below 100,000.  If the car is sold when less than 18 months old or with less than 18,000 miles on the clock, the warranty is topped up to match that of a new model. 

The mechanical warranty is supported by a 12-year anti-perforation warranty and a five-year paint warranty.

MANUFACTURING AND THE ENVIRONMENT                                                          

Built at Hwasung in Korea 

All versions of the Optima for Europe, including the PHEV, are built at the Hwasung plant in Asan Bay, Korea. 

Hwasung is Kia's largest factory anywhere in the world, with a production capacity of 600,000 cars a year. It opened in 1989 and manufacturing began in 1991. Hwasung is also home to a 200-acre proving ground with 16 driving courses, opened in 1993, and it houses an employee sports centre, giving the 12,000 workers and their families access to gymnasiums, swimming pools, squash courts and weight-training and community facilities.

In recent years Hwasung has undergone major changes to improve the quality of production processes and the cars leaving the factory gates. The improved quality has been recognised by the American publication Consumer Reports. 

Constant efforts are also being made to minimise the plant's effect on the environment. There have been major initiatives to increase recycling, reduce the amount of pollutants and waste in the production process, lower greenhouse gas emissions and cut air pollution through more eco-friendly production systems. Energy-saving measures have also been introduced, and Hwasung has sent no waste to landfill since 2008. 

Improved paint facilities have been installed and every aspect of vehicle production has been scrutinised to ensure the plant uses less energy. Water and power consumption, dust, CO2, contaminants and the amount of waste per vehicle have all been reduced. 

Waste reduction

Kia has made reducing the amount of raw materials being fed into the production process a major priority in each of its production facilities. The last few years have seen significant progress in reducing waste, increasing recycling and developing cleaner production processes. 

The overall waste generated by Hwasung is under constant review and a number of programmes have seen dramatic improvements.  Recycling has increased and now stands at well over 90 per cent. Exhaust pollutants from Hwasung – dust, NOx and SO2 – have also decreased dramatically.

New technology is playing a significant part in environmental improvement. Typical cast melting furnaces produce large amounts of dust, and contained within this is a high proportion of zinc. The captured dust is treated and the zinc extracted before being re-used within the production process.

Pump invertors have been fitted to coolant and collectant pumps to control the rpm according to load. This has led to energy savings and a reduction in CO2 equivalent to around 4,000 tons per year. 

Another simple energy-saving process has been implemented within Hwasung’s huge and complex air conditioning systems. A fixed amount of heat was supplied to some areas of the plant, regardless of the outside temperature. Using smart control units, the fans now run to supply heat only where and when needed. 

More technology is being employed in the machining shops where gearboxes are produced. Compressed air is used as a coolant when machining intricate gearbox internals, rather than cutting oil, helping to reduce oil use to less than half of one per cent. 

And at the end of a car's life…

Hwasung is also instrumental in the development of end-of-life treatment technologies to reduce the environmental and social impact of Kias. It is home to Kia's major Automobile Resource Regeneration centre, which not only dismantles cars once they are no longer serviceable, but is also helping to devise new ways in which Kias are designed and assembled, as well as with the choice of materials used in manufacturing. 

Modern cars contain explosive materials to trigger their airbags in an accident and large quantities of environmentally hostile solids and liquids which must all be recycled or disposed of safely. Metal components such as the car body, engine and gearbox are relatively easy to recycle, as is the battery pack and exhaust catalyst, but plastics and rubbers present a greater challenge. Now only 5 per cent of a scrapped car is incinerated without energy recovery. 

Kia has developed an eight-stage dismantling process at its ARR centre to recoup as many materials as possible for re-use while ensuring the few components which cannot be recycled are disposed of with the minimum environmental impact. Once the car to be scrapped has been registered it is taken into an explosives chamber where its airbags are triggered in a spectacular display of pyrotechnics. The car is then pre-treated for scrappage before all fluids are removed. The exterior, interior and powertrain components are systematically removed in sequence and finally the remnants of the car are crushed in a press. 

The ARR centres work on a conveyor system, just like when cars are being made, so that large numbers can be dismantled and recycled in a short time span. 

Eco-friendly recognition

The green landscape around Kia facilities is an important part of each plant make-up. One ongoing programme is based on a number of ecology gardens which are filled with trees and plants resistant and also sensitive to environmental changes in air pollution. This has the added benefits of providing a more comfortable environment for the staff and local population and offsetting some of the CO2 output from the facility. 

These gardens are continually monitored since they act as real-world indicators of air quality. Each site is broadening the green patches in and around its compound and constantly monitors air pollution in neighbouring communities. A monthly task for each facility is a stream clean-up programme, where Kia cleans and maintains local, natural water courses. This is not only to monitor cleanliness but also to keep them maintained for local communities to enjoy. 

The overall effect of the many green initiatives has resulted in Hwasung being officially recognised as an eco-friendly worksite by the Korean Ministry of the Environment.

FREQUENTLY ASKED QUESTIONS

We've anticipated what you're likely to ask us 

  1. Why do you think there will be a market for the Optima PHEV in the UK when you never sold the previous parallel hybrid model here?
  2. A. The Optima is essentially a business car, and fleet managers and company car drivers are primarily interested in running costs and benefit-in-kind taxation. Until now that meant diesel, which is why we never brought petrol versions of the Optima to the UK, either. But the PHEV, with its 37g/km CO2 emissions and 7 per cent BIK rating in 2016-17, is an entirely different proposition, and we are convinced it will prove to be extremely attractive to UK business drivers.
     
  1. What kind of sales of the plug-in hybrid are you forecasting, and what will overall Optima sales be now that you also have the Sportswagon?
  2. A. ?? 
  1. If you are to achieve your goal of a 25 per cent reduction in fuel consumption and emissions by 2020, won't there have to be other electric and hybrid Kias?
  2. A. That is perfectly true, and we already have the Soul EV and Niro dedicated hybrid on sale in the UK, while other hybrid and electric vehicles which are not available here are offered in other parts of the world. We have also confirmed that we will bring out a plug-in hybrid version of Niro next year, and will begin commercial sales of a zero-emissions fuel-cell electric vehicle by 2020.
     
  1. Will the Optima PHEV be on sale at every Kia dealership, and will all dealers be able to service it because of the extra safety demands when working with electric components?
  2. A. As we continue to enlarge our range of electrified vehicles every Kia dealer is required to have at least one technician plus a Kia Master Technician trained in handling the high-voltage systems associated them, so the Optima PHEV will be sold at ­– and can be serviced by – any Kia dealership. Model-specific training is also provided at two-day courses to coincide with the launch of each new electric and hybrid Kia.

 

TECHNICAL SPECIFICATIONS

2.0 GDi engine

 No. of cylinders/valves

 

 4/16

 Displacement

 cc

 1,999

 Bore/stroke

 mm

 81 x 97

 Power output

 bhp @ rpm

 154 @ 6,000

 Torque output

 Nm @ rpm

 189 @ 5,000

 Compression ratio

 

 13.5:1

 Engine details

 

 Normally aspirated direct fuel injection;

 aluminium head and block with steel oil

 pan; dual CVVT on intake and exhaust sides

 Emissions

 

 Euro 6

 

Battery and electric motor

 Battery type

 

 Lithium-ion polymer

 Voltage

 V

 360

 Energy storage

 kWh

 9.8

 Motor power output

 bhp (kW)

 66 (50) @ 2,330-3,300

 Torque output

 Nm

 205 @ 0-2,330

 Combined power (GDi + motor)

 bhp @ rpm

 202 @ 6,000

 Combined torque (GDi + motor)

 Nm @ rpm

 375 @ 2,330

 

Transmission

 Transmission type

 

 6-speed automatic

 Gear ratios

 1st gear

 2nd gear

 3rd gear

 4th gear

 5th gear

 6th gear

 Reverse

 Final Gear

 4.639

 2.826

 1.841

 1.386

 1.000

 0.772

 3.385

 3.510

 

Suspension, steering and braking

 Front axle

 MacPherson struts, coil springs, gas-filled dampers, anti-roll

 bar

 Rear axle

 Multi-link with double wishbones, coil springs, gas-filled

 dampers, anti-roll bar

 Braking system

 300mm ventilated discs front; 300mm solid discs rear

 Steering

 Column-mounted Motor Driven Power Assisted; 2.78 turns

 lock-to-lock

 Wheels (alloy)

 7.0 x 17J alloy

 Tyres

 215/55 R17

 Spare wheel

 Tyre mobility kit

 

Dimensions and weights

 Wheelbase

 mm

 2,805

 Length/width/height

 mm

 4,855/1,860/1,465   

 Boot volume VDA

 litres

 307

 Kerb weight (min/max)

 kg

 1,780-1,880

 Max roof weight

 kg

 100

 Turning circle (diameter)

 metres

 10.9

 Drag coefficient

 Cd

 0.25

 

Performance and fuel consumption                                                  

 Acceleration (0-60 mph)

 seconds

 9.1

 Maximum speed

 mph

 119

 Fuel consumption – urb/ex.urb/com

 

 mpg

 

 0 / 53.3 / 176.6

 

 CO2

 

 

 g/km

 

 37

 

  

To locate a local dealer or for more information please visit www.kia.co.uk

Stephen Kitson
Director of Corporate Communications

E: skitson@kia.co.uk   
T: 01932 832075 M: 07795 011 936
Daniel Sayles
Press Relations Manager

E: dsayles@kia.co.uk  
T: 01932 832073 M: 07747 149 149
Sara Robinson     
Senior Press Officer

E: srobinson@kia.co.uk
T: 01932 832072 M: 07919 482 332
Carly Escritt       
Senior Press Officer

E: cescritt@kia.co.uk  
T: 01932 832071 M: 07557 268 252
Moyosola Fujamade
Press Officer (press fleet)

E: mfujamade@kia.co.uk  
T: 01932 832069 M: 07471 216 343
Emily Jacklin
Press Office Assistant
E: ejacklin@kia.co.uk  
T: 01932 832079 M: 07795 011 475

Follow Kia on twitter @KiaUKPR
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