PRESS PACK

GENERAL

KIA CERATO FIRES UP SECTOR

Modern, European-influenced, spacious and built to the highest standards, the Kia Cerato is designed, equipped and assembled to succeed in Europe's toughest and highest-volume market sector – a class dominated in the UK by the Ford Focus, Vauxhall Astra and Volkswagen Golf.

The Cerato range comes as a hatchback or saloon with a list price from just £10,295 to £12,495 for the top-of-the-range Cerato 2.0 SE saloon, saving thousands against competitors.

The Cerato reinforces Kia's commitment to introduce cars with class-leading specification and price. The up-tothe-minute turbo diesel version costs only £700 more than the equivalent petrol model – a fraction of the premium some manufacturers charge for diesel.

The high level of standard equipment across the range includes twin front, side and curtain airbags, air conditioning, remote central locking, anti-lock brakes with electronic brake force distribution and Brake Assist, a JVC CD audio with MP3 player, and split folding rear seats.

Cerato also challenges the best in class for refinement, comfort and economical performance. The car's external shape and structural design were honed at Kia's state-of-the-art research and development centre at Namyang, in Korea , with the aim of keeping wind and road noise to a minimum.

Despite occupying less road space than the Shuma II hatchback it replaced, Cerato provides more passenger space thanks to its modern high-roof design and wide cabin.

The three engines available are 1.6 and 2.0-litre petrol units plus a 1.5-litre common-rail turbo-diesel. The 1.6 offers the option of an automatic gearbox on LX hatchback while the 2.0-litre is the first Kia engine with continuously variable valve timing to ensure outstanding performance right across the rev range. Every model has at least 100bhp.

The Cerato was the first Kia passenger car to benefit from a diesel car as previously the company had only marketed diesels only in MPVs and SUVs.

Paul Williams, Managing Director of Kia Motors (UK) Ltd, said: “more and more customers are recognising the benefits of owning a diesel and now we can respond with a powerful but economical engine which we are confident will give our competitors a run for their money."

Excellent economy and low emissions across the range make the Cerato attractive to both private and business users. 

The turbo-diesel does 57.6mpg in the official combined cycle while producing only 129 g/km of carbon dioxide, and the 1.6 hatchback achieves 40.4 mpg in manual-gearbox form and emits 167g/km of CO2.

Even the 2.0-litre is remarkably efficient, with figures of 37.7mpg and 180g/km, yet it accelerates from 0-62mph in only nine seconds and reaches a top speed where permissible of 129mph.
To ensure Cerato matches European expectations for ride and handling, prototypes were extensively road-tested in Europe by staff from Kia’s European research and development centre near Frankfurt. This ensured the suspension set-up could be fine-tuned to meet European customer needs.

Designed at Kia facilities in Korea , the USA and Europe, and manufactured in Korea , the new Cerato is the result of more than 40 months' intensive work and a total investment of approximately €220 million.

The full line-up and list pricing and insurance groups are:

Cerato 1.6GS 5dr £10,295 7
Cerato 1.5CRDi GS 5dr £10,995 7
Cerato 1.6LX 5dr £10,995 7
Cerato 1.5CRDi LX 5dr £11,695 7
Cerato 1.6LX auto 5dr £11,995 7
Cerato 1.6 LX Saloon £10,995 7
Cearto 1.5 CRDi LX Saloon £11,695 7
Cerato 2.0SE Saloon £12,495 9
Metallic/Mica Paint £350  


-Ends-

STYLING AND DESIGN

The Kia Cerato has been designed and engineered to match or beat the best that Europe has to offer in terms of space, comfort, refinement and quality.

The range is made up of the five-door hatchback and four-door saloon. They are identical from the bonnet back to the B pillar, and share the same 2610mm wheelbase. But the hatchback, at 4340mm, is 140mm shorter than the saloon as a result of its reduced rear overhang.

The modern European influenced exterior of the Cerato is matched to a spacious and up-to-date interior which will hold five adults and their luggage comfortably.

The Cerato is higher, wider but shorter than the model it replaces (Shuma II hatchback). It provides generous passenger accommodation, amongst one of the leaders in its class for front head room (1017mm) and shoulder room (1400mm) as well as exceptional rear leg room (898mm) and shoulder room (1370mm).

Luggage space has not been sacrificed, either with the rear seats in place or by using the versatility of the 60:40 split-fold rear seats on the hatchback and 60:40 split-fold backrest on the saloon.
The emphasis on refinement and the use of high quality materials is one of the core values of the new generation of Kia products and Cerato challenges best-in-class standards for NVH (noise, vibration and harshness).

Structural and design elements intended to reduce NVH have been incorporated into Cerato from the initial design of the car. The aerodynamic shape of the front, the A pillars, the door mirrors and the upper door frames, plus tight panel fit, have resulted in a low drag co-efficient of Cd 0.32 (saloon) and Cd 0.33 (hatchback).

Kia’s state-of-the-art wind tunnel at Namyang provided the high-tech facility necessary to develop a unique underfloor structure, with four longitudinal ‘blisters’ beneath the car to reduce drag, noise and vibration.

The bodyshell is strengthened at key points around the A pillars, roof panel and side-sills, and insulation pads have been fitted throughout to dampen road noise.

A one-piece dash panel with a five-layer isolation pad made from new and advanced materials is fitted to the dashboard. 

This structure greatly lowers noise intrusion from the engine compartment. Noise transfer within the bodyshell is blocked by the use of expanding foam in the A, B and C pillars.

Engine mountings are made from a combination of plastic and aluminium, instead of the traditional steel, to reduce vibration. The core structure of the steering wheel is made of magnesium, which has exceptional vibration absorption capabilities.

Designed at Kia facilities in Korea , the USA and Europe, and manufactured in Korea , the new Cerato is the result of more than 40 months' intensive work and a total investment of approximately €220 million.

POWERTRAINS AND RUNNING GEAR

1.6-litre petrol engine

The smaller of the two petrol engines in Cerato is a 1.6-litre (1599cc) four-cylinder 16-valve unit. It is available in GS and LX hatchbacks and the LX saloon. The LX hatchback offers buyers the option of a four-speed automatic gearbox in place of the standard five-speed manual.

Developing 104bhp at 5800rpm and 105lb ft of torque at 4500rpm, the 1.6-litre engine is ideally suited to buyers wanting to balance performance and economy. It can accelerate the Cerato from 0-62mph in 11 seconds (automatic: 13 seconds) and on to a top speed of 115mph, or 107mph with automatic transmission. The hatchback will cover 40.4 miles on a gallon of unleaded in the official combined cycle with the automatic version returning a respectable 36.2mpg in the same test.

All of this makes the 1.6 an efficient car for both private and business users. Keen prices, and carbon dioxide emissions of just 167g/km (saloon: 165g/km; automatic: 187g/km) ensure the Cerato attracts low benefit-in-kind taxation when driven as a company car.

2.0-litre petrol engine

The 2.0-litre petrol engine (1975cc) is the first from Kia with continuously variable valve timing to ensure outstanding performance right across the rev range. This four-cylinder 16-valve unit develops 141bhp at 6000rpm and 137lb ft of torque at 4500rpm and is available in the Cerato saloon in top-of-the-range SE specification.

It is hardly surprising that the 2.0-litre is the quickest Cerato, covering 0-62mph in just nine seconds and running on to a top speed, where permissible, of 129mph. Yet it is also a highly efficient engine, covering 37.7 miles on a gallon of petrol on the combined cycle, and producing emissions of only 180g/km, which makes it an affordable company car with benefit-in-kind taxation in mind. It comes with a five-speed manual transmission.

1.5-litre turbo-diesel engine

Kia's 1.5-litre (1493cc) four-cylinder 16-valve common-rail turbo-diesel engine offers class-leading power and torque. The Cerato was the first diesel-powered Kia passenger car.

This Euro III-compliant engine delivers 101bhp at 4000 rpm and 173lb ft of torque at just 2000 rpm, ensuring tremendous drivability and outperforming class-leading competitors like the Vauxhall Astra 1.7 CDTi, Renault Megane 1.5 DCI and Ford Focus 1.6 TDCI. The Cerato diesel covers 0-62mph in 12.5 seconds and has a top speed of 108mph.

The ratios in its five-speed manual transmission have been selected to help it achieve maximum fuel economy. Consumption on the combined cycle is 57.6mpg, while the CO2 rating is a highly impressive 128 g/km (saloon) and 129 g/km (hatchback), so business users will pay benefit-in-kind tax at just 18%.

Chassis

The Cerato was fine-tuned on European roads so that it rides and handles as European drivers expect. It is responsive, agile, stable and safe. The latest electronic braking aids are standard on all models, while the smallest wheels offered are 15 inches in diameter. 

The all-independent coil-spring suspension uses MacPherson struts at the front and two transverse links plus a longitudinal link at the rear. It is an arrangement that allows accurate direction changes while ensuring good roadholding.

Powerful disc brakes are fitted to all four wheels of every model. Anti-lock brakes are standard, backed up by electronic brake force distribution, so that the stopping load is apportioned in the most effective manner. Brake Assist guarantees full stopping power in emergencies, even if the driver does not exert maximum force on the brake pedal. This ensures the car comes to a halt sooner and minimises the risk of accidents.

The rack and pinion steering system has engine-driven power-assistance and every model is fitted with Bridgestone tyres. The GS has 15-inch steel wheels and the LX has 15-inch alloys, both have 195/60 R15 tyres. The range-topping 2.0 SE has 16-inch alloy wheels with 205/50 R16 tyres.

THE INSIDE STORY

The interior design of the Cerato is simple, modern and efficient, with high-quality materials. The dashboard is divided horizontally, with the upper surfaces in a dark colour to reduce reflections and glare. This is continued around the upper surfaces of the door, visually unifying the passenger compartment.

The central fascia is finished in a high-grade plastic to match the colour tone of the interior, while the five-door LX and the range-topping SE feature a metal-grain finish for a more high-tech look.
A distinctive feature of the dash is the four flush-type air vents and their directional controls, while the overhead console has twin map-reading lamps and a sunglasses holder.

Both hatchback and saloon versions provide generous passenger accommodation, with class-leading front head room (1017mm) and shoulder room (1400mm) as well as unrivalled rear leg room (898mm) and shoulder room (1370mm).

Luggage space has not been sacrificed, either, whether the 60:40 split rear seats are in use or folded. Even in the saloon, the backrest has a split-fold mechanism, while the hatchback provides even more versatility.

The high safety specification includes dual front airbags, front side airbags and full length side curtain airbags. There are all-round disc brakes with an electronic anti-lock mechanism, electronic brake force distribution and Brake Assist for maximum stopping power at all times and in all weathers.

Even the entry level GS hatchback has air conditioning, remote central locking, a CD audio with MP3 player, front and rear electric windows and electrically adjustable and heated door mirrors.

The higher specified LX, available in hatchback or saloon body styles, adds alloy wheels, body coloured side mouldings and front fog lights. The 2.0 SE additionally has full climate control, heated front seats, leather upholstery, cruise and traction control.

-ENDS-

Editors Only


For further images and full press release visit www.kia-media.co.uk

CP310707

Press contacts, Kia Motors UK Ltd:

Stephen Kitson
Communications Director
Direct dial: 01932 832075
E-mail: skitson@kia.co.uk

Sue Mulcaster
Senior Press Officer
Direct dial: 01932 832073
E-mail: smulcaster@kia.co.uk

Jon Walsh
Senior Press Officer
Direct dial: 01932 832071
E-mail: jwalsh@kia.co.uk

Anne Almeida
Press Officer
Direct dial: 01932 832072
Mobile: 07917 627849
E-mail: aalmeida@kia.co.uk

Krystyna Kozlowska
Press Office Administrator
Direct dial: 01932 832079
E-mail: kkozlowska@kia.co.uk

GENERAL

KIA CERATO FIRES UP SECTOR

Modern, European-influenced, spacious and built to the highest standards, the Kia Cerato is designed, equipped and assembled to succeed in Europe's toughest and highest-volume market sector – a class dominated in the UK by the Ford Focus, Vauxhall Astra and Volkswagen Golf.

The Cerato range comes as a hatchback or saloon with a list price from just £10,295 to £12,495 for the top-of-the-range Cerato 2.0 SE saloon, saving thousands against competitors.

The Cerato reinforces Kia's commitment to introduce cars with class-leading specification and price. The up-tothe-minute turbo diesel version costs only £700 more than the equivalent petrol model – a fraction of the premium some manufacturers charge for diesel.

The high level of standard equipment across the range includes twin front, side and curtain airbags, air conditioning, remote central locking, anti-lock brakes with electronic brake force distribution and Brake Assist, a JVC CD audio with MP3 player, and split folding rear seats.

Cerato also challenges the best in class for refinement, comfort and economical performance. The car's external shape and structural design were honed at Kia's state-of-the-art research and development centre at Namyang, in Korea , with the aim of keeping wind and road noise to a minimum.

Despite occupying less road space than the Shuma II hatchback it replaced, Cerato provides more passenger space thanks to its modern high-roof design and wide cabin.

The three engines available are 1.6 and 2.0-litre petrol units plus a 1.5-litre common-rail turbo-diesel. The 1.6 offers the option of an automatic gearbox on LX hatchback while the 2.0-litre is the first Kia engine with continuously variable valve timing to ensure outstanding performance right across the rev range. Every model has at least 100bhp.

The Cerato was the first Kia passenger car to benefit from a diesel car as previously the company had only marketed diesels only in MPVs and SUVs.

Paul Williams, Managing Director of Kia Motors (UK) Ltd, said: “more and more customers are recognising the benefits of owning a diesel and now we can respond with a powerful but economical engine which we are confident will give our competitors a run for their money."

Excellent economy and low emissions across the range make the Cerato attractive to both private and business users. 

The turbo-diesel does 57.6mpg in the official combined cycle while producing only 129 g/km of carbon dioxide, and the 1.6 hatchback achieves 40.4 mpg in manual-gearbox form and emits 167g/km of CO2.

Even the 2.0-litre is remarkably efficient, with figures of 37.7mpg and 180g/km, yet it accelerates from 0-62mph in only nine seconds and reaches a top speed where permissible of 129mph.
To ensure Cerato matches European expectations for ride and handling, prototypes were extensively road-tested in Europe by staff from Kia’s European research and development centre near Frankfurt. This ensured the suspension set-up could be fine-tuned to meet European customer needs.

Designed at Kia facilities in Korea , the USA and Europe, and manufactured in Korea , the new Cerato is the result of more than 40 months' intensive work and a total investment of approximately €220 million.

The full line-up and list pricing and insurance groups are:

Cerato 1.6GS 5dr £10,295 7
Cerato 1.5CRDi GS 5dr £10,995 7
Cerato 1.6LX 5dr £10,995 7
Cerato 1.5CRDi LX 5dr £11,695 7
Cerato 1.6LX auto 5dr £11,995 7
Cerato 1.6 LX Saloon £10,995 7
Cearto 1.5 CRDi LX Saloon £11,695 7
Cerato 2.0SE Saloon £12,495 9
Metallic/Mica Paint £350  


-Ends-

STYLING AND DESIGN

The Kia Cerato has been designed and engineered to match or beat the best that Europe has to offer in terms of space, comfort, refinement and quality.

The range is made up of the five-door hatchback and four-door saloon. They are identical from the bonnet back to the B pillar, and share the same 2610mm wheelbase. But the hatchback, at 4340mm, is 140mm shorter than the saloon as a result of its reduced rear overhang.

The modern European influenced exterior of the Cerato is matched to a spacious and up-to-date interior which will hold five adults and their luggage comfortably.

The Cerato is higher, wider but shorter than the model it replaces (Shuma II hatchback). It provides generous passenger accommodation, amongst one of the leaders in its class for front head room (1017mm) and shoulder room (1400mm) as well as exceptional rear leg room (898mm) and shoulder room (1370mm).

Luggage space has not been sacrificed, either with the rear seats in place or by using the versatility of the 60:40 split-fold rear seats on the hatchback and 60:40 split-fold backrest on the saloon.
The emphasis on refinement and the use of high quality materials is one of the core values of the new generation of Kia products and Cerato challenges best-in-class standards for NVH (noise, vibration and harshness).

Structural and design elements intended to reduce NVH have been incorporated into Cerato from the initial design of the car. The aerodynamic shape of the front, the A pillars, the door mirrors and the upper door frames, plus tight panel fit, have resulted in a low drag co-efficient of Cd 0.32 (saloon) and Cd 0.33 (hatchback).

Kia’s state-of-the-art wind tunnel at Namyang provided the high-tech facility necessary to develop a unique underfloor structure, with four longitudinal ‘blisters’ beneath the car to reduce drag, noise and vibration.

The bodyshell is strengthened at key points around the A pillars, roof panel and side-sills, and insulation pads have been fitted throughout to dampen road noise.

A one-piece dash panel with a five-layer isolation pad made from new and advanced materials is fitted to the dashboard. 

This structure greatly lowers noise intrusion from the engine compartment. Noise transfer within the bodyshell is blocked by the use of expanding foam in the A, B and C pillars.

Engine mountings are made from a combination of plastic and aluminium, instead of the traditional steel, to reduce vibration. The core structure of the steering wheel is made of magnesium, which has exceptional vibration absorption capabilities.

Designed at Kia facilities in Korea , the USA and Europe, and manufactured in Korea , the new Cerato is the result of more than 40 months' intensive work and a total investment of approximately €220 million.

POWERTRAINS AND RUNNING GEAR

1.6-litre petrol engine

The smaller of the two petrol engines in Cerato is a 1.6-litre (1599cc) four-cylinder 16-valve unit. It is available in GS and LX hatchbacks and the LX saloon. The LX hatchback offers buyers the option of a four-speed automatic gearbox in place of the standard five-speed manual.

Developing 104bhp at 5800rpm and 105lb ft of torque at 4500rpm, the 1.6-litre engine is ideally suited to buyers wanting to balance performance and economy. It can accelerate the Cerato from 0-62mph in 11 seconds (automatic: 13 seconds) and on to a top speed of 115mph, or 107mph with automatic transmission. The hatchback will cover 40.4 miles on a gallon of unleaded in the official combined cycle with the automatic version returning a respectable 36.2mpg in the same test.

All of this makes the 1.6 an efficient car for both private and business users. Keen prices, and carbon dioxide emissions of just 167g/km (saloon: 165g/km; automatic: 187g/km) ensure the Cerato attracts low benefit-in-kind taxation when driven as a company car.

2.0-litre petrol engine

The 2.0-litre petrol engine (1975cc) is the first from Kia with continuously variable valve timing to ensure outstanding performance right across the rev range. This four-cylinder 16-valve unit develops 141bhp at 6000rpm and 137lb ft of torque at 4500rpm and is available in the Cerato saloon in top-of-the-range SE specification.

It is hardly surprising that the 2.0-litre is the quickest Cerato, covering 0-62mph in just nine seconds and running on to a top speed, where permissible, of 129mph. Yet it is also a highly efficient engine, covering 37.7 miles on a gallon of petrol on the combined cycle, and producing emissions of only 180g/km, which makes it an affordable company car with benefit-in-kind taxation in mind. It comes with a five-speed manual transmission.

1.5-litre turbo-diesel engine

Kia's 1.5-litre (1493cc) four-cylinder 16-valve common-rail turbo-diesel engine offers class-leading power and torque. The Cerato was the first diesel-powered Kia passenger car.

This Euro III-compliant engine delivers 101bhp at 4000 rpm and 173lb ft of torque at just 2000 rpm, ensuring tremendous drivability and outperforming class-leading competitors like the Vauxhall Astra 1.7 CDTi, Renault Megane 1.5 DCI and Ford Focus 1.6 TDCI. The Cerato diesel covers 0-62mph in 12.5 seconds and has a top speed of 108mph.

The ratios in its five-speed manual transmission have been selected to help it achieve maximum fuel economy. Consumption on the combined cycle is 57.6mpg, while the CO2 rating is a highly impressive 128 g/km (saloon) and 129 g/km (hatchback), so business users will pay benefit-in-kind tax at just 18%.

Chassis

The Cerato was fine-tuned on European roads so that it rides and handles as European drivers expect. It is responsive, agile, stable and safe. The latest electronic braking aids are standard on all models, while the smallest wheels offered are 15 inches in diameter. 

The all-independent coil-spring suspension uses MacPherson struts at the front and two transverse links plus a longitudinal link at the rear. It is an arrangement that allows accurate direction changes while ensuring good roadholding.

Powerful disc brakes are fitted to all four wheels of every model. Anti-lock brakes are standard, backed up by electronic brake force distribution, so that the stopping load is apportioned in the most effective manner. Brake Assist guarantees full stopping power in emergencies, even if the driver does not exert maximum force on the brake pedal. This ensures the car comes to a halt sooner and minimises the risk of accidents.

The rack and pinion steering system has engine-driven power-assistance and every model is fitted with Bridgestone tyres. The GS has 15-inch steel wheels and the LX has 15-inch alloys, both have 195/60 R15 tyres. The range-topping 2.0 SE has 16-inch alloy wheels with 205/50 R16 tyres.

THE INSIDE STORY

The interior design of the Cerato is simple, modern and efficient, with high-quality materials. The dashboard is divided horizontally, with the upper surfaces in a dark colour to reduce reflections and glare. This is continued around the upper surfaces of the door, visually unifying the passenger compartment.

The central fascia is finished in a high-grade plastic to match the colour tone of the interior, while the five-door LX and the range-topping SE feature a metal-grain finish for a more high-tech look.
A distinctive feature of the dash is the four flush-type air vents and their directional controls, while the overhead console has twin map-reading lamps and a sunglasses holder.

Both hatchback and saloon versions provide generous passenger accommodation, with class-leading front head room (1017mm) and shoulder room (1400mm) as well as unrivalled rear leg room (898mm) and shoulder room (1370mm).

Luggage space has not been sacrificed, either, whether the 60:40 split rear seats are in use or folded. Even in the saloon, the backrest has a split-fold mechanism, while the hatchback provides even more versatility.

The high safety specification includes dual front airbags, front side airbags and full length side curtain airbags. There are all-round disc brakes with an electronic anti-lock mechanism, electronic brake force distribution and Brake Assist for maximum stopping power at all times and in all weathers.

Even the entry level GS hatchback has air conditioning, remote central locking, a CD audio with MP3 player, front and rear electric windows and electrically adjustable and heated door mirrors.

The higher specified LX, available in hatchback or saloon body styles, adds alloy wheels, body coloured side mouldings and front fog lights. The 2.0 SE additionally has full climate control, heated front seats, leather upholstery, cruise and traction control.

-ENDS-

Editors Only


For further images and full press release visit www.kia-media.co.uk

CP310707

Press contacts, Kia Motors UK Ltd:

Stephen Kitson
Communications Director
Direct dial: 01932 832075
E-mail: skitson@kia.co.uk

Sue Mulcaster
Senior Press Officer
Direct dial: 01932 832073
E-mail: smulcaster@kia.co.uk

Jon Walsh
Senior Press Officer
Direct dial: 01932 832071
E-mail: jwalsh@kia.co.uk

Anne Almeida
Press Officer
Direct dial: 01932 832072
Mobile: 07917 627849
E-mail: aalmeida@kia.co.uk

Krystyna Kozlowska
Press Office Administrator
Direct dial: 01932 832079
E-mail: kkozlowska@kia.co.uk



CERATO NEWS

Cerato reinforces rise of Kia

The all-new Kia Cerato is a highly competitive entry into the popular lower medium segment (Focus/Astra/Golf size).

Aug 17, 2004
:
0
:
0

ll-new Cerato twins to boost Kia range

The all-new Kia Cerato hatchback and saloon, which go on sale across Europe this summer, are hugely significant model introductions for the ambitious Korean company.

Jun 23, 2004
:
1
:
0

Kia Motors at the Sunday Times Motor Show Live 2004

Kia, the fastest growing car company in the UK, is showing the Cerato for the first time in the UK. Kia's rapidly expanding model line-up celebrates the addition of both a saloon and 5dr car to the line-up.

May 21, 2004
:
0
:
0

First for Kia

Kia's all-new five-door Cerato makes its world premiere at the Geneva International Motor Show today (Tuesday 2 March).

Mar 3, 2004
:
1
:
0