Best ever value Rio hits the streets

Friday, 3 October 2003

Kia's best selling car in the UK, the Rio, has been updated for 2004 and gained extra specification worth up to £1,000 in a revamp of the range.

The 1.3L, priced at £6,995, gains ABS with EBD (electronic brake-force distribution), a passenger airbag and central locking for no price increase. While the best selling 1.3LX, now priced at £7,995, a mere £100 price increase over the previous car, now gets air conditioning and a passenger airbag in addition to a driver's airbag and ABS with EBD previously fitted as standard.

Paul Williams, Managing Director of Kia Motors (UK) Limited said: "Adding hundreds of pounds worth of extras to our latest product improvements will ensure that the Rio is an ultra-competitive model for Kia going into 2004."

Model Year 2004 changes include improvements in NVH (noise, vibration and harshness) with a 3-4dB improvement being made to interior noise as well as reduced vibration into the interior. At the same time the ride and handling package has been tweaked for greater precision and comfort. 

The base 1.3 Rio and 1.5SE Rio have been discontinued. 

Notes to Editors:

2004 Model year cars will be available with immediate effect.
The 1.3L & 1.3LX account for 83% of current Rio sales.
Rio sales at over 5,000 cars account for 31% of Kia UK sales year-to-date (until end of September).

For more information please contact:

Kia Motors (UK) Limited:

Paul Carter
Head of Press & PR
Tel: 01892 502697

Louisa Sharp
Press Officer
Tel: 01892 502929

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